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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf Study, Virtual ClassroomVideo and Text Based

    Course Overview

    The Post Graduate Program in Digital Marketing is a 8-month online Bootcamp. This online course explores various aspects of digital marketing. It focuses on garnering customer insights using analytics. The Post Graduate Program in Digital Marketing course features the perfect blend of theory, case studies, and extensive hands-on practicum. Graduates and professionals seeking their careers in the field of Digital Marketing and Analytics can enrol in this course. 

    The Post Graduate Program in Digital Marketing syllabus covers topics like Social Media, Web Analytics, Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, Artificial Intelligence, and Big Data. The Post Graduate Program in Digital Marketing classes are delivered through online masterclasses conducted by expert faculty members at Purdue University.

    The Highlights

    • 8 months online Bootcamp
    • Industry-aligned curriculum
    • Certificate of completion
    • Career support

    Programme Offerings

    • Live virtual masterclasses
    • Online self-paced videos
    • Industry-relevant curriculum
    • hands-on projects
    • Case Studies
    • Expert Faculty
    • Alumni Association membership
    • Enrollment in Simplilearn’s JobAssist
    • Certification

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesIIIT Trichy

    The Post Graduate Program in Digital Marketing & Analytics certification fee is Rs 1,01,999. Students can pay the course fee in instalments with a zero per cent interest. They can make the payment through a debit/credit card or net banking.

    Post Graduate Program in Digital Marketing & Analytics certification fee structure

    Payment

    Amount

    Total fee

    Rs 1,01,999

    EMI

    Rs 4,567 per month


    Eligibility Criteria

    • To be eligible for this Post Graduate Program in Digital Marketing programme, candidates must have completed an undergraduate degree in any discipline. 

    • Candidates are required to have a digital marketing background (not mandatory).

     Work Experience

    • Candidates must have at least one year of experience to enroll in the Post Graduate Program in Digital Marketing & Analytics. 

    Certification Qualifying Details

    Students after successfully completing the Post Graduate Program in Digital Marketing will be awarded a certificate from IIIT Tiruchirappalli. They will also receive certificates from Simplilearn for all courses in the learning path.

    What you will learn

    Digital marketing skillsBusiness analytics knowledgeSEO skillsKnowledge of Artificial Intelligence

    By pursuing the Post Graduate Program in Digital Marketing course, students will:

    • Gain an in-depth understanding of digital marketing strategies, advantages and limitations. 
    • Learn data collection and analysis leveraged by marketing professionals.
    • Understand the customer-focused approach to boost conversion.
    • Develop business analysis skills for better planning, optimization and forecasting of their campaigns.
    • Explore how Artificial Intelligence is transforming the digital marketing of tomorrow.
    • Be able to extract insights using Data Analytics to envisage sales and consumer behavior to improve customer experience.

    Who it is for

    This Post Graduate Program in Digital Marketing course is best suited for

    • Professionals seeking a career as a Digital Marketing Expert.
    • Sales Managers 
    • Marketing Managers
    • Content Writers
    • Business and communication graduates

    Admission Details

    Admission to the Post Graduate Program in Digital Marketing & Analytics includes three steps:

    Step 1: Submission of Application

    Step 2: Review of Application

    Step 3:  Confirmation of Admission

    Application Details

    Candidates can check the following instructions to enrol in this Post Graduate Program in Digital Marketing:

    • Visit the official URL - https://www.simplilearn.com/advanced-digital-marketing-certification-training-course
    • Click on the Apply Now button
    • Complete the application form online by entering the required details

    Once the application submission is successfully completed, a panel of admission counsellors will scrutinize the application and offer admission to candidates, Shortlisted candidates will be then required to complete the admission fee payment.

    The Syllabus

    • PG DM - Website Creation: First Step in Your Digital Marketing Journey
    • PG DM - Digital Marketing Landscape
    • PG DM - Behavioral Marketing
    • PG DM - Search Engine Optimization (SEO)
    • PG DM - Search Engine Marketing (SEM)
    • PG DM - Social Media Marketing (SMM)
    • PG DM - Email Marketing
    • PG DM - Mobile Marketing
    • PG DM - Content Strategy
    • PG DM - Strategies for Paid Campaigns
    • PG DM - Analytics, ROI & Evaluation
    • PG DM - AI, Automation & Emerging Technology
    • PG DM - Digital Marketing Capstone

    • Stukent Digital Marketing Simternship
    • Digital Marketing Meta Master Session
    • Purdue Digital Marketing Master Class
    • Affiliate Marketing
    • Blogging
    • Ecommerce Listing
    • B2B Marketing
    • PGDM: Generative AI in Sales and Marketing

    Instructors

    IIIT Trichy Frequently Asked Questions (FAQ's)

    1: How can I attend the Post Graduate Program in Digital Marketing classes?

    You can access the Post Graduate Program in Digital Marketing classes through live online lectures and self-paced videos. 

    2: What is the duration of the Post Graduate Program in Digital Marketing certification course?

    The Post Graduate Program in Digital Marketing certification is a eight-months course.

    3: Who can all apply for this Post Graduate Program in Digital Marketing?

    Business professionals, sales and marketing professionals, content writers and others who wish to build a career in the digital marketing field can enrol in this Post Graduate Program in Digital Marketing.

    4: What will I learn from the Post Graduate Program in Digital Marketing?

    The Post Graduate Program in Digital Marketing syllabus covers the digital marketing fundamentals, Search Engine Optimization, Web Analytics, Artificial Intelligence fundamentals, and others.

    5: How can we get enrolled in this Post Graduate Program in Digital Marketing online course?

    To pursue this Post Graduate Program in Digital Marketing online course, you should complete the admission process by filling in the application form online and then paying the course fee if shortlisted by the admission panel.

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