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PG Program in Digital Marketing Strategies (PGP-DMS)
Online
12 Months
1,70,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Amity Future AcademyThe Wharton School, Philadelphia |
The Syllabus
- What is Marketing & Marketing Management?
- How has Marketing changed over the years?
- How is Digital Marketing different from Marketing? (Deliverability, Measurability etc)
- Understanding the Digital Consumer
- Digital Marketing Channels
- Digital Marketing Metrics
- Digital Product
- Importance of User Experience and Design
- Websites and Apps
- Teams and Roles
- Product Manager
- Success Stories and Examples
- Social Media Introduction
- Business Goals, Social Strategy & Metrics
- Key Social Challenges
- Engagement, Listening and Reputation Management
- Paid Social Campaigns
- Social Media Tools
- Mindset for SEO
- On Page Search Engine Optimization
- Off Page Search Engine Optimization
- Measuring SEO Efforts
- Google's SEO Updates
- App Store Optimization
- Basic of SEM
- Google Ads Auction
- Google Ads Campaign
- Google Ads Account
- Budget & Bidding
- GDN & Re-marketing
- Conversion Tracking, Reporting & Mobile Ad Campaigns
- Shopping Campaigns
- Success Metrics & Best Practices
- Display Advertising
- Display Campaigns
- Google Display Network
- Affiliate Marketing
- Multi-Channel Funnels
- Customer Centricity, Customer Equity, Firm Valuation, and CLV
- Managing Customers According to Lifetime Value in Contractual and Non-Contractual Settings
- Acquiring Customers and Creating and Measuring their Value
- Retention, Attrition, and Development
- Content Marketing Ecosystem
- Strategic Context (7A Framework)
- Mapping the Journey
- Types of Strategic Content
- Content Management
- Key Components of Email Marketing
- List Building
- List Segmenting
- Email Automation
- Measuring Impact & Optimization
- Role of AdTech & MarTech
- AdTech Platforms
- MarTech Platforms
- Billing Model
- Target Audience
- Mobile App Marketing Basics
- Traffic Strategies for Mobile App
- Mobile Advertising
- Analyzing Mobile App Performance
- Introduction to Data Collection, Market Research, and Analysis
- Regression Analysis - Modeling Cause and Effect
- Conjoint Analysis - Valuing Attributes and Measuring Preference
- Social Media Analytics
- Consumer Psychology - Exposure, Perception, Memory
- What Makes Ideas Sticky
- How Social Influence Shapes Behavior?
- The Power of Word of Mouth - STEPPS
- Social Networks