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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Scaling a Business: How to Build a Unicorn online course, offered by the prestigious Wharton School of the University of Pennsylvania, delves into the elusive world of unicorn companies, and startups valued at over $1 billion. Throughout this 6-week Scaling a Business: How to Build a Unicorn certification by Emeritus, business leaders and aspiring entrepreneurs gain valuable insights into the characteristics, strategies, and challenges behind achieving unicorn status and scaling a business to extraordinary valuations.

Led by renowned faculty members Ethan Mollick and Gad Allon, this Scaling a Business: How to Build a Unicorn certification course offers a comprehensive learning experience with a focus on real-world examples and practical applications. Participants explore key topics such as identifying unicorn characteristics, conducting well-structured business experiments, scaling operational resources and technology, designing effective processes, understanding metrics and financials, and fostering a scalable organisational culture.

The programme adopts a user-friendly learning platform, combining bite-sized learning techniques, real-world applications, and peer learning discussions to ensure an engaging and enriching experience.

The Highlights

Approx. 6 Weeks To Complete
Certification By the University of Pennsylvania
Case Studies
Develop Future-Ready Skills

Programme Offerings

Certification
Discussion Board
Industry Example
Assignment
Live Office Hour
Try-It Activity
Knowledge Check

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	The Wharton School, Philadelphia

The Scaling a Business: How to Build a Unicorn certification fees amount to US $ 2,600.

Scaling a Business: How to Build a Unicorn Fee Structure

Particulars	Fee
Scaling a Business: How to Build a Unicorn certification fees	US $ 2,600

Eligibility Criteria

Certification Qualifying Details

After successfully finishing this Scaling a Business: How to Build a Unicorn training, participants will obtain a certificate of participants and will receive a digital certificate of completion from the Wharton School.

What you will learn

During the Scaling a Business: How to Build Unicorn classes, participants will be able to:

The key characteristics that define unicorn organisations.
How to design and conduct well-structured business experiments.
Strategies for scaling technology and operational resources effectively.
How to create and implement scalable processes and organisational structures.
Analysing metrics and financials to ensure successful and sustainable expansion.
Strategies for fostering a scalable organisational culture, including rewards and hiring.
Real-world examples from successful and unsuccessful unicorn companies.

Who it is for

EntrepreneurChief Executive OfficerBusiness Development ExecutiveBusiness Development Manager

The Scaling a Business: How to Build a Unicorn certification syllabus is suitable for individuals from diverse industries and geographies, providing a valuable learning experience for anyone involved in pricing decisions and seeking to make data-driven and strategic choices to gain a competitive edge. For example –

Admission Details

Follow the steps below to join the online course.

Step 1- Click on the link below: https://online-execed.wharton.upenn.edu/building-unicorn

Step 2- Click on the “Apply Now” button.

Step 3- Fill in the basic details and then submit the form.

Step 4- A representative will contact you to begin the process of enrolment.

The Syllabus

Evaluate characteristics of unicorns
Examine the misconceptions of unicorn companies
Identify the stage when start-up organizations make common mistakes
Design a strategy to address a potential business growth opportunity

Select key elements that demonstrate the value of experimentation
Develop a falsifiable and testable hypothesis structure that tests the underlying key assumptions
Choose the appropriate experiment given a hypothesis
Evaluate the advantages and limitations of experimentation
Identify the information needed to prepare a well-structured business experiment

Identify the resources in your organization that provide value to customers
Develop a 2x2 risk forecasting model to analyze assumptions and uncertainties
Create a backcasting plan by defining the ideal state for your organization
Discuss the resource constraints within your organization

Discuss formal processes in an organization
Identify the main advantages and disadvantages of formalizing processes in an organization
Identify the five steps necessary to create core processes within an organization
Create a value stream map to formalize a core process
Describe the decision-making process in your organization

Use the SCALE framework to analyze an organization’s readiness to scale
Discuss the effect of modifying objectives and key results (OKRs) and strategies within an organization
Analyze the return on invested capital of an organization

Identify key factors to consider when hiring for a specific role within your organization
Identify interview questions to ask potential candidates
Discuss the advantages and disadvantages of using a work sample during the hiring process
Examine the effectiveness of an organization’s structure based on its org chart
Evaluate your organization’s culture based on three key employee elements