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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

This online course is designed to cater to professionals across various industries seeking to excel in the realm of product management. The Product Management and Strategy certification by Emeritus delves into contemporary practices of product management and strategy, enabling participants to conceive, build, and manage products throughout their life cycle.

In the Product Management and Strategy online course, participants learn to develop and execute successful go-to-market strategies for products, apply design thinking and agile methods, and assess the product management function within organizational practice. By the end of the Product Management and Strategy certification course, participants gain the confidence and expertise to transition into product-management roles and reimagine their organization's product-management frameworks effectively.

The Highlights

Approx. 6 Weeks To Complete
Certification By The Wharton School, University of Pennsylvania
Live Sessions
Knowledge Checks

Programme Offerings

Certification
video lecture
Discussion
Article
Knowledge checks Survey
Assignment

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	The Wharton School, Philadelphia

The full Product Management and Strategy certification fees amount to US $ 2,800.

Product Management and Strategy fee structure

Particulars	Fee
Product Management and Strategy	US $ 2,800

Eligibility Criteria

Certification Qualifying Details

Upon successfully completing the Product Management and Strategy certification syllabus, the individual will be conferred with a prestigious digital certificate from the esteemed Wharton School.

What you will learn

Knowledge of Product Management

During Product Management and Strategy classes, participants will learn about:

Contemporary practices of product management and strategy
Techniques to conceive, build, and manage products and services
Strategies for developing and executing go-to-market plans
How to apply design thinking, agile methods, and key business metrics for an effective product portfolio

Who it is for

Product Development ManagerData AnalystProduction ManagerMarketing Analyst

The Product Management and Strategy certification training caters to a diverse group of professionals spanning various career options and professions. It proves particularly advantageous for individuals engaged in product management, data analysis, and strategic decision-making roles. Some specific career options and professions that can benefit from this course include:

Admission Details

Follow the steps below to join the online course.

Step 1- Click on the link below: https://online-execed.wharton.upenn.edu/product-management-and-strategy

Step 2- Click on the “Enroll Now” button.

Step 3- Fill in the basic details and then submit the form.

Step 4- A representative will contact you to begin the process of enrolment.

The Syllabus

Get an overview of the product-management sphere, including roles, general processes, tasks, and responsibilities as well as the capabilities required and prospective career paths.

Take a deeper dive into the process of product development, from conventional waterfall/phase-gate techniques to design thinking, in an effort to uncover genuine insights into customer behavior.

Begin applying optimal strategies for developing product solutions, including how to generate concepts using both individuals and groups, methods for getting unstuck, and how to select and test concepts.

Explore contemporary practices for presenting product benefits, starting with how to develop a clear vision of the product and using the Amazon PR FAQ as a template for articulating that vision.

Assess the use of agile methods in product development and management, including the historical context of the agile approach in software development, the mechanics and limits of the approach, and agile applications outside of software.

Explore how KPIs influence product management, from basic economics for financially sustainable products to key metrics for business performance, along with how to develop a menu of growth tactics and dashboards for product management.