Question : Assertion: Sales promotion techniques are used to boost short-term sales and attract customers.
Reason: Sales promotion techniques do not influence consumer behavior and purchase decisions.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. Sales promotion techniques are indeed used to boost short-term sales and attract customers. These techniques often involve special offers, discounts, coupons, contests, and other tactics aimed at driving immediate sales and increasing customer engagement.
The reason is false. Sales promotion techniques do influence consumer behavior and purchase decisions. When consumers are presented with attractive offers or discounts, it can motivate them to make a purchase. Sales promotions are designed to influence consumers and encourage them to buy a product or service, often by creating a sense of urgency or providing added value. Therefore, the reason is not a correct explanation of the assertion.
