Question : Case Study:
FreshTech Gadgets offers its products through both online and offline channels to reach a wider customer base. Which distribution strategy is being employed?
Option 1: Exclusive Distribution
Option 2: Intensive Distribution
Option 3: Selective Distribution
Option 4: Dual Distribution
Correct Answer: Intensive Distribution
Solution : The correct answer is (b) Intensive Distribution.
Intensive distribution involves making a product available in as many outlets as possible to reach a broader customer base. FreshTech Gadgets is using both online and offline channels, aiming to maximize their product's availability and accessibility to customers, which aligns with the concept of intensive distribution. Thank you for the clarification.