Question : Case Study:
XYZ Fashion's advertisement campaign focuses on promoting its eco-friendly clothing line, highlighting its contribution to environmental conservation. What objection to advertising is minimized using this approach?
Option 1: Lack of Appeal
Option 2: Lack of Credibility
Option 3: Exaggeration and Deception
Option 4: Lack of Relevance
Correct Answer: Lack of Relevance
Solution : The correct answer is (d) Lack of Relevance.
Lack of relevance is an objection to advertising that arises when consumers do not perceive an advertisement to be relevant to their needs or interests.
XYZ Fashion's advertisement campaign focuses on promoting its eco-friendly clothing line, highlighting its contribution to environmental conservation. This is likely to be relevant to consumers who are interested in sustainable fashion and environmental protection. By focusing on a relevant topic, XYZ Fashion is minimizing the objection of lack of relevance.
