Question : Case Study:
XYZ PharmaCare launches a campaign where customers who purchase a certain quantity of their products receive a percentage discount. What sales promotion technique is XYZ PharmaCare using?
Option 1: Discounts
Option 2: Trade Shows
Option 3: Premiums
Option 4: Rebates
Correct Answer: Discounts
Solution : The correct answer is (a) Discounts.
Providing a percentage discount to customers who purchase a certain quantity of their products is a discount promotion. Discounts involve reducing the regular price of a product or service, encouraging customers to make a purchase due to the perceived cost savings. Trade shows, premiums, and rebates are different sales promotion techniques involving distinct strategies and incentives.