Question : Which of the following is an element of the marketing mix?
Option 1: Packaging
Option 2: Company culture
Option 3: Organizational structure
Option 4: Employee training
Answer (1)
24th Jan, 2024
Correct Answer: Packaging
Solution : The correct answer is (a) Packaging
Packaging is considered an element of the marketing mix. The marketing mix consists of four key components, also known as the "4Ps": product, price, promotion, and place. Packaging falls under the "product" component, which involves decisions related to the physical characteristics, design, and presentation of a product or service.
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