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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishSelf Study, Virtual Classroom, Campus Based/Physical ClassroomVideo and Text BasedWeekends

Course Overview

The Advanced Program in Strategic Management For Business Excellence course will make participants understand aspects of risk in strategies. Moreover, participants will learn to run an internal analysis to shape the strategy of a company. Some lessons in the course will also touch on external analysis and analysis on a case basis. To further polish the understanding of the participants, the course will enable participants to learn strategy formation for businesses. The course has nine modules in all, including a course component that requires participants to be present on the campus twice.

The course participants will also learn various entrepreneurial skills in this Advanced Program in Strategic Management For Business Excellence course. This course is not just about strategic management for business as it also touches on evaluating firms across industries. The course also offers certificates to the participants who complete their course modules, assessments, and campus components. 

This course features two certificates for participants. One certificate is for participants who complete their course with all the requirements. 

While the other certificate is for the participants who only attend a few classes of the course and do not complete it duly.

The Highlights

  • 9 months course
  • Online classroom based learning
  • Faculty at IIM Lucknow
  • IIM Lucknow campus visit for six days

Programme Offerings

  • Technical Support
  • Real-World Projects
  • Student Community

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIM Lucknow
  • Indian applicants applying for the Advanced Program in Strategic Management For Business Excellence course need to pay Rs 312000 +GST.
  • Participants can also wish to pay their fees for this strategic management course in instalments.

Eligibility Criteria

Education

For the participants from India, they must have a graduation degree or a diploma that is equivalent to the graduation degree. Indian participants with a degree or diploma in any discipline may apply for the Strategic Management Course. The degree or diploma of participants may be awarded from UGC, AICTE, or any other body of the state or central government. 

For foreign nationals, aspiring to enrol in the should also have graduation. Foreign nationals who have a diploma equivalent to graduation may also enrol in the course. Diploma or the degree-awarding body for foreign nationals must be well recognised in their country.

Work Experience

The Advanced Program in Strategic Management For Business Excellence course participants should also have experience of work. The minimum work experience a participant needs to have is at least seven years to proceed further with their application. Participants having less than seven years of work experience may not be selected.

This course also requires participants to give a test at the time of filling the application form. The test aims to check the ability of participants enrolling for the course. In order to take the test, participants need to pay the test fee. Indian participants can take the test after paying Rs 1500+GST.

Foreign participants need to pay USD 25 to take the assessment test for the Advanced Program in Strategic Management For Business Excellence course. Under no circumstances, the test fee would be refundable to participants.

What you will learn

Strategic MindsetBusiness senseLeadershipFinancial Management

Post completing the Advanced Program in Strategic Management For Business Excellence course, participants will have necessary business strategic management skills. The course will help participants make strategies for real-world projects. The interactive units of the course will teach valuable strategic management lessons to participants. Participants would be capable of framing strategies for big corporations and excel in their careers.

Course participants will also learn about the ethics of strategic management from the course mentors. Various case studies that participants will study throughout the course will sharpen their skills. In the end of the course, participants will also have an understanding of laws and competition in strategic management. This course will make participants better individuals and highly efficient leaders.

For every business, collaborations play an essential role in their growth. Various companies collaborate with other brands to promote, scale, and increase the value of their business and products. The mentors of the Advanced Program in Strategic Management For Business Excellence course understand the importance of collaborations. 

The mentors will guide participants through various ways they can use to collaborate in their real-world projects. The experience of the mentors makes it easier to understand the complexities of the course. Participants will have enhanced skill of strategic development, and they would be able to make a real difference for their company.


Who it is for

The Advanced Program in Strategic Management For Business Excellence course is highly customised for working professionals. Participants of the course must have a working experience of more than seven years. Freshers will find this course irrelevant for themselves because they lack the experience and knowledge of business management.

Professionals across industries, involved in management, would learn a lot of essential management skills. Industry leaders, Business heads, and Executives would gain the most from this management course. Executives who are ambitious may enrol in the course to scale up the ladder as a business head or an Industry leader.

Moreover, individuals directly involved in management for businesses may also benefit from the teachings of the course. It enables students an opportunity to explore the ins-and-outs of strategic management.


Admission Details

The Advanced Program in Strategic Management For Business Excellence course has selection criteria to filter the most deserving candidates. All the applicants must meet the selection criteria to enrol themselves in the course successfully. Applicants who cannot meet the selection criteria will have their application forms rejected. 

Applicants are needed to fill their form with all the necessary details. Forms with incomplete information will not be considered for admission under any circumstances. Moreover, applicants should meet the required work experience and educational qualification mentioned in the eligibility section. 

The Advanced Program in Strategic Management For Business Excellence course, participants need to ensure that they submit all their documents for cross verification. Applications with missing or false documents will also be rejected. Moreover, participants who wish to attend the classes must qualify the assessment test of the Advanced Program in Strategic Management For Business Excellence course. 

Application Details

Applicants of the Advanced Program in Strategic Management For Business Excellence course need to fill their form online. Participants cannot apply for the course using any other mode. To apply, fill the online form here:https://www.iiml.ac.in/executive-education

The Syllabus

  • Concepts of Strategic Management, Creating Competitive Advantage
  • Hierarchy of Strategic Intent
  • Macro-economics 
  • External Environment Analysis
  • Case analysis
  • Internal Analysis
  • Case analysis

  • Fundamentals of Accounting
  • Financial Statement Analysis
  • Case discussion
  • Risk and return, Valuation of Bonds and shares, Cost of capital and beta estimation
  • Budgeting decision
  • Valuation of Firms

  • Operations Strategy
  • Supply chain and Logistics Management
  • Fundamentals of Marketing
  • Sales and Marketing Strategy
  • Services Marketing
  • Strategic Marketing
  • Customer Relationship Management
  • Strategic HRM

  • Business Strategy
  • Embedding sustainability in Strategy
  • Corporate Strategy: Creating value through Diversification
  • Corporate social responsibility
  • Technology and Innovation
  • International Strategy
  • Mergers and Acquisitions
  • Strategic Alliances
  • Case Analysis
  • Vertical Integration
  • Commitment vs Real Options Approach to Strategic Management
  • Case Analysis

  • Discovery of entrepreneurial opportunity
  • Creating and Leading Startups
  • Go to market strategy for Startups
  • Entrepreneurial strategy 
  • Valuations of Unlisted Firms
  • Venture capitalism and financial management
  • Case discussion on entrepreneurship
  • Case Analysis

  • Management of Change
  • Knowledge Based view of a firm
  • Creating effective organization structure (Case analysis)
  • Agency theory and creating incentives in organizations
  • Understanding culture, cross cultural integration, cultural change
  • Corporate Governance
  • Implementing sustainability
  • Case on Sustainability paradigm
  • Implementing Innovation & Fostering Corporate Entrepreneurship
  • Innovation and Ambidexterity
  • Intrapreneurship

  • Frameworks for digital transformation
  • Cloud computing
  • Fundamentals of Artificial Intelligence
  • Applying AI in industries (case analysis)
  • Surveillance capitalism and privacy

  • Persuasion and Influencing Skills
  • Art of story telling
  • Leadership Communication - Audience Centric Communication
  • Leadership Styles
  • Critical Thinking Skills
  • Case Discussion

  • Competition & Law
  • Strategies in Emerging Markets
  • Understanding public policy and impact on businesses
  • Building Spirituality at workplace – the emergent paradigm
  • Consciousness & Managing for happiness

Evaluation process

Candidates will have to go through an online self-assessment test after which they will be enrolled for the course.

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