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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Video and Text Based

Course Overview

Strategic Business to Business Marketing certification course provides you with knowledge of business-to-business marketing. In this course, candidates will learn about the opportunities and challenges associated with business-to-business marketing. The goal of this course is to familiarize participants with various aspects of business-to-business (B2B) marketing.

Strategic Business to Business Marketing certification by IIM Indore covers the business marketing environment and the factors that influence it, such as customer characteristics, product features, and service considerations. In this course, candidates will explore organizational buying behaviour and decision-making processes, including insights into managing buyer-seller relationships. The programme also focuses on segmentation, targeting, and positioning strategies in business markets, as well as provides an overview of key account management.

In Strategic Business to Business Marketing training candidates will also be provided with the knowledge of managing different marketing functions, commonly known as the 4 Ps (product, price, place, and promotion), specifically within the context of B2B marketing. This is a 3-day of course and is provided offline on the campus of IIM Indore.

The Highlights

Case Studies
Offline Mode
Offered by IIM Indore
3 Days to Complete

Programme Offerings

Interaction
Case analysis
exercise

Courses and Certificate Fees

Certificate Availability
no

The Strategic Business to Business Marketing certification fees can be paid through Electronic Funds Transfer only. All the bank details are available on the provider’s portal. A 10% of discount is provided if any organization sponsors more than 5 candidates. A refund is also provided in this course. The candidate can get a full refund if he/she requests the same 10 days prior to the commencement of the course. No refund will be provided after 2 days prior to the start of the course. Additional GST will be applicable to these fees.

Strategic Business to Business Marketing Fee

Name of the Course	Fee
Strategic Business to Business Marketing	Rs. 45,000+GST

What you will learn

Decision making skills

By the end of the Strategic Business to Business Marketing certification syllabus, candidates will have an overview of business-to-business marketing. Candidates will also make decisions regarding new product launches, pricing options, and channel management. With the help of this course, candidates will learn about key account management and the terms including targeting, segmentation, and positioning. You will also learn how to manage buyer-seller relationships and other marketing functions.

Who it is for

EntrepreneurBusiness AnalystMarketing ManagerBusiness Development Manager

Strategic Business to Business Marketing classes are designed for individuals who are in the following careers:

Admission Details

Step 1: Click on this link to access the course directly: https://www.iimidr.ac.in/mdp-calendar/business-to-business-marketing-b2b-marketing/.

Step 2: Locate the “Apply Online” button and click on it.

Step 3: An online nomination form will appear. Fill in the required details and click on submit button.

Application Details

The first thing you need to do is select the programme you are interested in. After that, you need to provide details like name, organization name, designation, phone number, work experience, and qualification. By adding your type of participation and payment details you can submit the form.

Instructors

IIM Indore Frequently Asked Questions (FAQ's)

1: What is B2B marketing?

B2B marketing refers to the marketing activities and strategies used by businesses to sell their products or services to other businesses, rather than directly to consumers.

2: Who can benefit from taking Strategic Business to Business Marketing course?

This course is beneficial for marketing professionals, sales professionals, business owners, and entrepreneurs.

3: How long does the Strategic Business to Business Marketing course usually last?

This is a 3-day long course.

4: How is this course delivered?

This course is delivered offline on the IIM Indore campus.