Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekends

Course Overview

The Executive Certificate Programme In Customer Relationship Management is a six-month-long course offered in the Direct-to-Device (D2D) mode. The online programme on customer relationship management (CRM) is offered by IIM Lucknow in collaboration with TimesPro. The class timing of the executive certificate programme is 6:30 PM to 09:30 PM on Saturdays. The course is structured in a highly interactive way and consists of various pedagogical tools such as project work, assignments, project work and case studies.

Offered by TimesPro, the Executive Certificate Programme In Customer Relationship Management Course will discuss customer relationship, relationship management, customer relationship management (CRM) and tools and CRM strategy to attract the customer and thrive the business. Conducted on the interactive Learning (IL) platform, the course can be pursued using a tablet, laptop, smartphone or desktop.

The selection process for the Executive Certificate Programme In Customer Relationship Management by TimesPro is based on the application along with a statement of purpose (SOP) of 100 words and application forms. Sometimes, a telephonic interview will also be conducted if needed. Frequent evaluations of the course by IIM Lucknow will be done through various forms of assessments such as classroom exercises, presentations, assignments and the like.

The Highlights

Certificate of completion
Direct-to-Device (D2D) mode
6-month programme
Campus immersion module of 1 day
Focus on real business use cases
Peer-learning & networking opportunities
Certificate of completion

Programme Offerings

Certificate of completion
Lectures
Case Studies
assignments
quizzes
project work
Peer-learning

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Lucknow

Executive Certificate Programme In Customer Relationship Management Fee includes the course fee of INR 1,13,750 and an application fee of INR 2500 along with GST. TimesPro provides the learners to make the fee payment in the instalment mode.

Executive Certificate Programme In Customer Relationship Management Fee Structure

Particulars	Fees in INR
Application Fee	INR 2,500
Programme Fee	INR 1,13,750 + GST
Total Fees (Including Campus Fee and Application Fee)	INR 1,16,250 + GST

Eligibility Criteria

Academic Qualifications

Diploma (10+2+3)/Graduate (10+2+3)/Post Graduate with a minimum 50% aggregate of all years

Work Experience

Minimum 6 Months + to 2 years of relevant full-time work experience after the completion of qualifying education requirements.

Certification Qualifying Details

After the completion of the Executive Certificate Programme In Customer Relationship Management online course, a certificate of completion and certificate of participation will be awarded to the learners based on their performance and completion of the course requirements. The certificate of completion will be given to the learners who have obtained the COPM (Cumulative Overall -Percentage of Marks) 50% and above and met the attendance criteria of 75% and above. Whereas the certificate of participation will be conferred to the participants who have failed to meet the evaluation criteria of COPM (Cumulative Overall -Percentage of Marks) and have a minimum attendance of 40% and above.

What you will learn

By going through the Executive Certificate Programme In Customer Relationship Management Syllabus, the learners will learn:

Make a deep understanding of Customer Relationship Management (CRM) and customer relationship management software.
Know the different Customer Lifecycle stages closely.
Make sustainable, long, and strong relationships with customers.
To get familiar with the strategies to bring about improved customer retention and better sales.
To develop the analytical capacity for data management, storage, and organization.
To get familiar with CRM systems, CRM applications, CRM software, CRM database, CRM platform, and CRM tools.

Who it is for

Human Resource ManagerEntrepreneurSales ManagerSocial Media ManagerMarketing ManagerRelationship ManagerDigital Marketing ExecutiveMarketing ExecutiveProduct Manager

Executive Certificate Programme In Customer Relationship Management Classes is a suitable programme for managers and executives including:

Admission Details

Follow the below-provided steps to join the Executive Certificate Programme In Customer Relationship Management Training:

Step 1- Browse the official URL: https://executive.timespro.com/course/general-management/iim-lucknow-ecp-customer-relationship-management/

Step 2- Choose the option ‘Apply Now’ and you will be directed to another page.

Step 3- Start filling out the application form providing the required information and documents.

Step 4- Submit the application form by making an online payment of the processing fee of INR 10,000 (including INR 2,500 for the application fee and INR 7,500/- towards the programme fees).

Step 5- An online application number will be given to the applicant if the application is successful. If the application form is rejected by IIM Lucknow, a refund of INR 10,000 is given to the applicant.

Application Details

IIM Lucknow demands an application form filling to enroll on the online programme. The application form contains application forms and a Statement of Purpose (SOP) of a minimum of 100 words.

The Syllabus

Understanding customer expectations
Customer Centricity
Gaps Model of Service Quality, SERVQUAL and Six Sigma Applications
Service design and servicescape
Service culture: customer participation and delivery

Correlation and Regression
Logistic Regression
Decision Trees
Cluster Analysis
Multi-dimensional Scaling

Demand Forecasting
Understanding Branding and Customer Equity
Customer Acquisition/Conversion Analytics

Customer satisfaction: Tools and Measurement
Introduction to CRM
Key account management
Cross-sell/Up-sell Campaigns
Relationship Marketing

CRM: Experience, Engagement, and Stages of Customer Lifecycle
Churn Prediction Analytics
Customer profitability and lifetime value
Loyalty programs
Social CRM

Instructors

IIM Lucknow Frequently Asked Questions (FAQ's)

1: Executive Certificate Programme In Customer Relationship Management online course is offered by?

The online certificate programme is offered by IIM Lucknow and TimesPro, the EdTech initiative of The Times Group.

2: How long is the Executive Certificate Programme In Customer Relationship Management online programme? When will the classes happen?

The duration of the online programme is 6 months and the classes will happen from 6:30 PM to 09:30 PM on Saturdays.

3: In which mode the online certificate course is designed? How could the learners take the course?

The online course by TimesPro is provided on the platform of interactive Learning (IL) in the mode of Direct-to-Device (D2D). The learners can take the classes using the desktop, tablet, laptop, or smartphone.

4: Name the director of the IIM Lucknow-offered online certification programme?

The programme directors of the course are Prof. Anirban Chakraborty and Prof. Priyanka Sharma who are associate professors of marketing at IIM Lucknow.

5: Will the learners be provided with certificates after the completion of the executive programme?

Yes, certificates of completion and certification of participation will be provided to the learners based on their completion course requirements.