Digital Marketing Salary in India – Average to Highest
Digital marketing salary in India is a variable factor and depends on skills and job profile of a digital marketer. The digital marketing industry is booming at a fast pace. It offers high-paying jobs and is considered one of the hottest career paths in the world. With every business in every sector growing at the same rate, the digital marketing industry offers better pay than most roles in the same level. This field offers some of the highest paying digital marketing jobs in India.
Due to the rise of digital marketing, the number of jobs has increased. This is also evidenced by the increasing scope of digital marketing. In this blog, we will discuss the various roles in digital marketing and what salaries are in 2022 for these roles. There are also insights on the skills needed in each role. If you're new to digital marketing or just want to improve your skills, this is a great place to start.
Experience and Digital Marketing Salary in India
Years of experience
Salary (in LPA)
5 – 10
10.0 – 30.0
3 – 5
4.0 – 10.0
2 – 4
3.0 – 7.0
1 – 3
2.0 – 6.0
0 – 1
1.5 – 4.0
10K – 15K per month
1. Search Engine Optimization Specialist
If you have the analytical skills and technical expertise necessary to work in search engine optimization, then you might be a good fit for this job. This role is responsible for generating targeted website traffic and making it rank high on Google's first page.
A search engine optimization specialist with less than a year of experience can expect to make an average digital marketing salary in India of Rs.1,76,578 per annum in India. The main responsibilities of a SEO Specialist include: Developing and implementing effective search strategies to drive website traffic and improve rankings.
2. Pay-Per-Click Analyst
Pay-per-click analyst is a job that's expected to pay significantly more than the company's investment. This role requires someone with the necessary knowledge to make money. The PPC Specialist is responsible for managing all aspects of a paid ad campaign, including search engine marketing, social media marketing, and website design.
You must have a deep understanding of paid advertising and the psychology behind it. This will help you land a job as a PPC analyst in top companies. A pay-per-click analyst with less than a year of experience can expect to make around 3 lakhs in India.
3. Web Developer
A web developer is expected to have a passion for developing websites that are functional and attractive. The developer will also be able to provide suggestions on how to improve the website's navigation and content.
This job is ideal for individuals with a strong knowledge of web programming, HTML coding, and graphic design. Aside from being able to create websites that are designed to meet the needs of businesses, web developers can also work seamlessly with other developers.
Due to the increasing popularity of web development, job opportunities in this field are becoming more prevalent. Developers who can create and maintain user-friendly websites will likely earn a decent digital marketing salary in India. A web developer with less than a year of experience in India can expect to receive around 3 to 5 lakhs per year.
Developing websites comes with many responsibilities. As a web developer, you must have the necessary knowledge to develop effective and efficient web applications using various markup languages.
4. Social Media Marketing Specialist
Social Media marketing is a great way to make money from your social media efforts. It’s also a great way to build a stronger brand and connect with potential customers. Just like an individual, businesses are hiring experts to help them get the most out of their social media efforts.
As a social media marketing specialist, you have to maintain high-quality content and positive engagement across all platforms. This entry-level position in India can expect to earn an average of Rs. 2,52,444 per year. A social media marketing specialist with less than 4 years of work experience can expect to earn an average annual digital marketing salary in India of Rs. 3,40,923.
The Social Media Specialist is responsible for developing and implementing social media marketing campaigns. This includes monitoring and analyzing social media accounts and developing engaging and creative content.
5. Search Engine Marketing Specialist
Search Engine marketing specialists are responsible for the paid ads that are generated across all major search engines. The specialists work with all the major search engines and display networks to create and manage the paid ads that are generated.
Aside from having the necessary skills, one also needs to be well-versed in web design principles and the search engine algorithms. Although both are digital marketing skills, the former refers to online marketing, while the latter is focused on improving a website's search results.
The main responsibilities of a search engine marketing specialist are to develop a better understanding of Google Ads and how to use them effectively. The goal is to create successful search engine campaigns that are optimized for maximum return. This includes analyzing and reporting campaign performance.
6. Data Analyst
Data Analysts collect and interpret various types of data to improve business decisions. Data analysts use their knowledge to create actionable reports and analyses that can inform business decisions.
Analytics is a vital part of a digital marketing team, and it helps businesses measure their performance. It informs them of what's working and what's not. A data analyst's salary in India depends on experience and expertise. A data analyst with two years of experience can earn an average digital marketing salary in India of around Rs. 5 Lakh per annum.
Data analysts work with various teams to analyze and interpret data sets. They are responsible for identifying patterns and trends in the data and helping develop business needs.
7. Paid Media Specialist
A paid media specialist is a person who is responsible for increasing traffic to your web portals through the use of various online platforms. As a paid media specialist, you'll be tasked with identifying which platforms are best for reaching out to your audience and creative.
Initially, a paid media specialist's salary can be around 3 lakhs per annum, depending on their experience and expertise. Over time, it will increase depending on their work experience and expertise.
A paid media specialist is not a search engine optimization specialist or a pay-per-click analyst. Instead, they work on a wider variety of digital media strategies and are responsible for increasing traffic to websites.
The primary responsibilities of a paid media specialist include: Measuring and reporting the effectiveness of all digital marketing campaigns Developing and optimizing paid media strategies. This role also carries out various tasks and activities that are related to paid media, such as monitoring and reporting campaign performance.
8. Digital Marketing Manager
Digital marketing is a strategy that involves developing a complete digital presence for a brand. They use various digital marketing channels to promote their products and services. The ideal candidate should have a good understanding of all the latest trends in digital marketing. This person should also be able to manage various tasks and projects efficiently.
The average salary for a Digital Marketing Manager in India is Rs. 5,48,755 per year. On the other hand, a Senior Digital marketing manager can earn Rs. 7,09,800 per year.
The Digital Marketing Manager is responsible for overseeing the company's digital presence and performing data-driven analysis. This role requires a passion for digital marketing and analytical skills. The digital marketing manager will oversee all aspects of the company's paid and organic campaigns, as well as develop and maintain a robust web analytics tool.
9. Marketing Automation Specialist
A marketing automation specialist is responsible for developing and managing the platform's capabilities. They work with various developers and project managers. The marketing automation specialist is expected to develop strategies and implement promotional campaigns to increase the company's profitability.
A marketing automation manager with less than a year of experience can expect to earn an average digital marketer salary in India of 4 lakhs per year in India. The Marketing Automation Specialist is responsible for developing and implementing marketing campaigns. This includes analyzing and refining campaign metrics and developing strategies.
10. Content Marketing Manager
The ideal candidate will have a passion for digital marketing and be able to create and manage content for a variety of platforms. This role is a key part of a company's overall strategy and is expected to be responsible for all content marketing activities.
A content marketing manager with less than four years of experience is expected to earn Rs. 5,13,369 in India. Those with more than five years of experience can expect to earn Rs. 8,18,583 per annum.
The content marketing manager is responsible for developing and presenting content that is in an appealing format to attract potential customers.
Factors Affecting Digital Marketing Salary
Before applying for a job in digital marketing, it is important to understand the various factors that affect the digital marketer salary in India.
Experience is very important in order to determine the type of job that you will get. In most industries, experience is only enough to get you a higher digital marketer salary in India. Even though it’s true that employers are more likely to give you a raise if you can consistently achieve goals, it’s also important to remember that they also look for quantifiable wins.
Employers are looking for candidates with added skills. This is because digital marketing skills are becoming more prevalent in today's market.
Even though it's not necessarily a requirement, you can still benefit from having skills that complement your specialty. For instance, a social media marketing specialist with skills in designing and implementing strategies will be more valuable to an employer.
If you’re a fresher, we would highly recommend working for a small firm first. It will give you a better learning curve in just a year than working for a larger firm.
4. Job Title
Your digital marketer salary in India will increase as you progress in the corporate world. For instance, a digital marketing manager with a lot of responsibilities and expertise would make a lot more than an executive.