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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Swayam's Customer Relationship Management certification is a postgraduate-level course that falls under the category of management studies. It is a two-credit course and will be instructed by Shainesh G. The programme focuses on explaining how CRM helps businesses to implement strategic practices and technologies to gain and retain customers.

Candidates will gain a strong base of CRM concepts and know-how to turn short-term customers into a long-term relationship. The online Customer Relationship Management training covers topics such as customer retention, centricity, lifetime value, value management, and customer engagement. Understand the best practices required for customer relationship management and apply them in real-life situations to build a robust relationship with the customers.

Experts from the industry craft and update the Customer Relationship Management programme. The course study material has been verified by the national coordinator of management studies, Indian Institute of Management, Bangalore (IIMB). Swayam also allows the transfer of credits for the course, provided that the candidate's university or college accepts the same.

The Highlights

Postgraduate level
Two-credit course
Online core training
Six weeks to complete
Transferable academic credits
Management studies programme
Video Lectures in English
Internal assignment and assessment
Additional reading resources
External proctored examination
Computer-based exam
Government of India initiative
Online discussion forum
Checked by IIMB

Programme Offerings

Free Admission
Internal assessment
Weekly Assignments
External proctored examination
Computer-Based Exam
Postgraduate-Level Core Course
Two transferable Credits

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Bangalore

Swayam’s Customer Relationship Management programme is free.

Eligibility Criteria

Candidates will receive the certificate for the Customer Relationship Management postgraduate training only after meeting the eligibility criteria. The final score will determine whether or not candidates get the certificate and their grades. The certification consists of 25 per cent weightage of weekly assignments and 75 per cent of the final exam.

What you will learn

Customer service

With Customer Relationship Management online postgraduate course, candidates will have a firm comprehension about the following:

Meaning and application of CRM
Importance and benefits of CRM for businesses and customers
Implementation of premium CRM practices
Importance of building trust and bonding to gain loyal customers
How to achieve long-term customer relationships

Who it is for

Relationship ManagerCustomer Service Manager

Admission Details

Step 1. Join the Customer Relationship Management undergraduate-level course by going to Swayam’s website.

Step 2. Click on the ‘Sign-in/Register’ option to join the course.

Step3. Start an account with your username, email ID, and password.

Step 4. Enter the Swayam verification code.

Step 5. Click on the ‘Create’ option and enlist for the course.

Application Details

There is no admission form for the Customer Relationship Management online programme. Candidates may sign up/register by creating an account and join the course.

The Syllabus

Introduction to CRM

CRM: Meaning and definition
CRM: Benefits
Why should businesses adopt CRM

Building the Customer Relationships

The how’s and why’s of building strong relationships with customers

CRM: Economics

Lifetime value of customer
Activity based costing for customer profitability analysis

CRM Applications

Applications of CRM in different industries

CRM in Business Markets

CRM practices in Business Markets

CRM Implementation

CRM implementation process, precautions related to CRM implementation.

Evaluation process

Candidates will have to attend the exam for the Customer Relationship Management course at the allotted examination centre and provide the hall ticket along with a government photo identification card. Additional details about the exam are mentioned on the hall ticket.

The exam for the Customer Relationship Management training is computer-based with different question modes like fill-in-the-blanks, MCQs, etc. Candidates are required to score at least 40% marks to pass the exam.

Instructors

IIM Bangalore Frequently Asked Questions (FAQ's)

1: How do I clarify any queries about Customer Relationship Management training?

Go to Swayam’s official website and click on ‘SWAYAM Helpline/Support’ at the bottom of the page. Choose the national coordinator to ask queries or doubts and contact them via the email ID provided by Swayam.

2: What is the duration of the Customer Relationship Management course?

Six weeks.

3: When will I receive the Swayam certificate?

Candidates will receive the Customer Relationship Management certificate only after fulfilling the eligibility criteria for the internal assessment and external proctored exam.

4: Is the instructor for the Customer Relationship Management course a trained professional?

Yes. Shainesh. G is the professor of marketing at IIMB. He is also the author of the book ‘Customer Relationship Management – A Strategic Perspective’, which is the prescribed textbook for CRM courses at several business schools.

5: Which platforms provide the Customer Relationship Management course material?

Candidates will have video lectures as well as reading material for the course.