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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Virtual Classroom	Video Based

Course Overview

An unwavering emphasis on patient experience is involved in managing hospital development. In essence, this includes a detailed understanding of who the hospital patient is and how hospital offerings can be personalised and optimised.

This Managing and Sustaining Hospital Growth (Live Online Programme) will provide valuable insights into the creation of growth strategies which are centred on patients. It includes the management of both internal and external audiences. It will promote constructive learning of key principles such as client orientation, integrated marketing relations and branding strategies.

The Indian Institute of Management, Bangalore (IIMB) is a leading management institute in Asia. Under the IIM Act of 2017 IIMB is an institute of national importance.

IIMB today offers a variety of courses at postgraduate, doctoral levels and executive education programmes. IIMB has emerged as a pioneer in the field of management science, consulting and education with faculties from amongst the best universities around the world.

The distinctive characteristic of IIMB is its strong emphasis on leadership and entrepreneurial abilities that are needed to succeed in the competitive market climate of today. IIMB has about 100 full-time faculty members, almost 6000 annual Executive Education participants and more than 1200 students in multiple long-term programmes.

The Highlights

Live online programme
Three days course
The class will be carried through Zoom platform
Offered by IIM Bangalore
Discount for early registered candidates
Executive education programme

Programme Offerings

Online Course
online live session

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Bangalore

The fee for the Managing and Sustaining Hospital Growth (Live Online Programme) is Rs. 85,500 plus GST.

Fee details for the Managing and Sustaining Hospital Growth (Live Online Programme) are:

Particulars	Amount in INR
Programme fee	Rs. 85,500

Note: Early registered candidates will get a discount of 5 per cent. The early registration date is given on the official website of IIM Bangalore.

Eligibility Criteria

Certification Qualifying Details

IIM Bangalore provides certificates of completion to candidates who will complete the programme successfully.

What you will learn

Marketing skillsBrand Management

After completing the Managing and Sustaining Hospital Growth (Live Online Programme) candidates will have an expert insight in different areas:

The curriculum of Managing and Sustaining Hospital Growth (Live Online Programme) culminates with a practice experience in which participants from India and other countries will be introduced to best practices in the management of hospital growth and will engage in an innovative exercise to design a growth path for hospitals.
Candidates will have an understanding of patient-centred growth strategies.

Who it is for

Marketing ManagerHealthcare Administrator

The programme is best for:

Senior Managers
COO
CEO
Senior Hospital Administrators
Marketing Director
Marketing Managers

Application Details

To enrol for the Managing and Sustaining Hospital Growth (Live Online Programme), candidates are required to follow the given below steps.

Step 1: Visit the official website of IIM Bangalore.

Step 2: Click on the “Apply Online” button given on the website.

Step 3: Create your login credentials by entering the required information.

Step 4: Log in with the early created credentials and fill out the application form.

Step 5: Then download the Proforma invoice.

Step 6: Make the fee payment and then download the original invoice.

Step 7: The payment will be verified by the authority. It will be notified when the payment is done successfully.

Step 8: The application will be reviewed by the programme director who will notify and send an offer letter 10 days before starting the programme.

Note: The fee will be refunded if the nomination is not accepted. If candidates cancel the application at least 15 days before the commencement of the programme the fee will be refunded.

The Syllabus

Instructors

IIM Bangalore Frequently Asked Questions (FAQ's)

1: Who this course targets?

This course is designed for marketing managers, marketing directors, senior administrators, CEOs, and COOs of health care centres or hospitals.

2: What are the objectives of this course?

This course is designed to help candidates to have an insight into the growth strategies for their own hospitals.

3: Why should I take this course?

This course curriculum is designed by an expert according to the need of this present world. The learning outcome will be helping candidates to achieve what they need.

4: Why IIM Bangalore?

IIM Bangalore is ranked no. 2 in India under management education institutes. It has been accredited by the European Foundation for Management Growth (EFMD) for the European Quality Assurance Framework (EQUIS).

5: Who will be giving the lecture?

This programme is directed by S. Raghunath. He is the professor of strategy chair, Centre for Corporate governance and citizenship.

6: Is there any refund policy?

If the application is cancelled 15 days before the commencement of the programme, the fee will be refunded. If the application is not accepted then also the fee will be refunded.

7: Who provides the certification?

The certificate of participation will be awarded by IIM Bangalore.