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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishVideo and Text Based

    Course Overview

    An unwavering emphasis on patient experience is involved in managing hospital development. In essence, this includes a detailed understanding of who the hospital patient is and how hospital offerings can be personalised and optimised. 

    This Managing and Sustaining Hospital Growth (Live Online Programme) will provide valuable insights into the creation of growth strategies which are centred on patients. It includes the management of both internal and external audiences. It will promote constructive learning of key principles such as client orientation, integrated marketing relations and branding strategies.

    The Indian Institute of Management, Bangalore (IIMB) is a leading management institute in Asia. Under the IIM Act of 2017 IIMB is an institute of national importance. 

    IIMB today offers a variety of courses at postgraduate, doctoral levels and executive education programmes. IIMB has emerged as a pioneer in the field of management science, consulting and education with faculties from amongst the best universities around the world. 

    The distinctive characteristic of IIMB is its strong emphasis on leadership and entrepreneurial abilities that are needed to succeed in the competitive market climate of today. IIMB has about 100 full-time faculty members, almost 6000 annual Executive Education participants and more than 1200 students in multiple long-term programmes.

    The Highlights

    • Live online programme
    • Three days course
    • The class will be carried through Zoom platform
    • Offered by IIM Bangalore
    • Discount for early registered candidates
    • Executive education programme

    Programme Offerings

    • Online Course
    • online live session
    • Expert Faculty

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesIIM Bangalore

    The fees for the course Managing and Sustaining Hospital Growth is :

    Fees componentsAmount
    Residential Fee(excluding GST)
    Rs. 1,05,000
    Residential Early Bird Fee(excluding GST)
    Rs. 94,500
    Non-Residential Fee(excluding GST)Rs. 90,000
    Non-residential Early Bird Fee(excluding GST)
    Rs. 81,000

    Eligibility Criteria

    Certification Qualifying Details

    IIM Bangalore provides certificates of completion to candidates who will complete the programme successfully. 

    What you will learn

    Marketing skillsBrand Management

    After completing the Managing and Sustaining Hospital Growth (Live Online Programme) candidates will have an expert insight in different areas:

    • The curriculum of Managing and Sustaining Hospital Growth (Live Online Programme) culminates with a practice experience in which participants from India and other countries will be introduced to best practices in the management of hospital growth and will engage in an innovative exercise to design a growth path for hospitals.
    • Candidates will have an understanding of patient-centred growth strategies.

    Who it is for

    The programme is best for: 

    • Senior Managers
    • COO
    • CEO
    • Senior Hospital Administrators 
    • Marketing Director
    • Marketing Managers 

    Application Details

    To enrol for the Managing and Sustaining Hospital Growth (Live Online Programme), candidates are required to follow the given below steps.

    Step 1: Visit the official website of IIM Bangalore.

    Step 2: Click on the “Apply Online” button given on the website.

    Step 3: Create your login credentials by entering the required information.

    Step 4: Log in with the early created credentials and fill out the application form.

    Step 5: Then download the Proforma invoice.

    Step 6: Make the fee payment and then download the original invoice.

    Step 7: The payment will be verified by the authority. It will be notified when the payment is done successfully.

    Step 8: The application will be reviewed by the programme director who will notify and send an offer letter 10 days before starting the programme.

    Note: The fee will be refunded if the nomination is not accepted. If candidates cancel the application at least 15 days before the commencement of the programme the fee will be refunded.

    The Syllabus

    Instructors

    IIM Bangalore Frequently Asked Questions (FAQ's)

    1: Who this course targets?

    This course is designed for marketing managers, marketing directors, senior administrators, CEOs, and COOs of health care centres or hospitals.

    2: What are the objectives of this course?

    This course is designed to help candidates to have an insight into the growth strategies for their own hospitals.

    3: Why should I take this course?

    This course curriculum is designed by an expert according to the need of this present world. The learning outcome will be helping candidates to achieve what they need.

    4: Why IIM Bangalore?

    IIM Bangalore is ranked no. 2 in India under management education institutes. It has been accredited by the European Foundation for Management Growth (EFMD) for the European Quality Assurance Framework (EQUIS). 

    5: Who will be giving the lecture?

    This programme is directed by S. Raghunath. He is the professor of strategy chair, Centre for Corporate governance and citizenship. 

    6: Is there any refund policy?

    If the application is cancelled 15 days before the commencement of the programme, the fee will be refunded. If the application is not accepted then also the fee will be refunded. 

    7: Who provides the certification?

    The certificate of participation will be awarded by IIM Bangalore.

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