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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekdays

Course Overview

The certificate programme on competitive marketing strategy (live online programme) offered by IIM Bangalore is an overview of an efficient market strategy formulation and the correct implementation of it to get the desired results in any venture.

The course outlines the need for strategizing according to the current market environment, the correct strategies for developing a plan of action and the benefits of an effective market strategy.

Strategizing for a venture needs a certain level of sensitivity to the external environment of the market. It requires the organization to determine what it can do to get the advantages of the market in their favour.

Developing these successful marketing strategies will need a deeper insight into links between the strategy and its implementation on the ground, whilst factoring several other factors involved in the process like public image and customer satisfaction, etc.

The IIMB certificate programme on competitive marketing strategy (live online programme) will help candidates to learn the basic skills to understand, scrutinize, overcome and aid in the constructiveness of strategy development. The programme aims at developing candidates to learn and appreciate the linkages between various dynamic factors and their role in strategizing for the business.

The course offers exposure in the right direction for practical learning.

The Highlights

Certification by IIM Bangalore
Online live sessions
Sessions conducted in 3 parts with breaks between each session.

Programme Offerings

Synchronous online live sessions
live sessions

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Bangalore

The Competitive Marketing Strategy (Live Online Programme) is available to Indian participants for Rs 90,000 (+ Applicable GST) and equivalent of the same amount in US Dollars for other nationals.
Candidates can avail of a 5% early bird discount if the payment is done before the early bird discount date.
Candidates will be awarded a certificate of completion.
Fee Category
Amount in Rupees
Admission Fee
Rs. 90,000

Eligibility Criteria

Certification Qualifying Details

The Competitive Marketing Strategy (Live Online Programme) offered by IIM Bangalore awards a certificate of completion after the course to all the attending candidates.

What you will learn

Marketing skills

Taking this course on Competitive Marketing Strategy (Live Online Programme) candidates will be able to:

Be conscious of the background of Marketing strategy in the larger picture of the marketing management of any business venture.
Develop an understanding of the process of marketing strategy formulation and improve the overall ability of every participant in the process.
Learn the process of illustrating decision-making situations and the other conceptual tools used in the entire process of strategy formulation.

Who it is for

Marketing Manager

The Competitive Marketing Strategy (Live Online Programme) by IIM Bangalore is crafted especially for:

Professionals in the marketing field who wish to add the factor of sustainable marketing practices to their ventures.
Marketing managers who are involved in the decision-making and strategising of the marketing plans for multinationals or medium and large Indian firms.
Marketing professionals or business owners who wish to learn marketing strategy formulation and the various tools involved in the process.

Admission Details

Candidates can follow these simple steps to enrol for the Competitive Marketing Strategy (Live Online Programme) offered by IIM Bangalore :

Step 1: Visit the detailed course page and click on ‘Apply Online’

Step 2: Create login credentials or sign up if you are a new user. Fill out the details to create a login.

Step 3: After logging in, fill out the detailed course application form given on the website and submit it.

Step 4: Download the proforma invoice that will be generated and move to the next step of the process.

Step 5: Make the course fee payment by selecting any of the given payment modes. After paying the course fee an original invoice will be generated, save this invoice for later.

Step 6: The course administrator will then verify your payment and send you an acknowledgement through email. This might take some time to get verified.

Step 7: All admitted candidates will be given an offer letter 10 days before the course starts. If you do not receive the letter please contact for enquiries.

The Syllabus

Instructors

IIM Bangalore Frequently Asked Questions (FAQ's)

1: Does the programme fee include the cost of certificate?

Yes. The fee will include the cost of a certificate that is awarded to every candidate on completion of the course.

2: Can I avail the early bird discount?

Yes. Anyone can avail of the 5% early bird discount, provided he pays the course fee before the early bird discount date.

3: What if my nomination is not accepted for the course after payment of fees?

If the nomination is not accepted, the course fee will be refunded in full to the candidate or the organisation.

4: Who can I contact for any further details?

Given below are points of contact for candidates

Open Programmes

Long Duration Programmes - Ms Latha/Ms Bhaswati - 080-2699 3660/3380
Short Duration Programmes - Ms Ranjini/Ms. Vinitha - 080-2699 3264/3475
Email - openpro@iimb.ac.in

Custom Programmes

Ms Sneha/Ms. Shambhavi - 080-2699 3471/3579
Email - edp.obp@iimb.ac.in

5: When will I receive joining instructions for the course?

Accepted candidates to the course will receive the joining instructions 5 Days prior to the commencement of the course.

6: Who is the director of this course?

The programme director is Dr. Nagasimha Balakrishna Kanagal who is a Professor in the Marketing Area of IIM Bangalore.

7: What are the benefits of taking up this course?

This course is great to help to everyone who is looking for a bright future in the marketing industry. The course is highly professional and gives you a deep understanding of the tactics and strategies related to marketing. Possibilities of salary hikes, promotions, etc can be increased post this course.