Professional Certificate in Marketing Analytics & Research Methodologies
Join the Professional Certificate in Marketing Analytics & Research Methodologies to develop quantitative models that support essential marketing decisions.
₹ 36,000 60,000
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
Learning efforts 12-13 Hours Per Week
Professional Certificate in Marketing Analytics & Research Methodologies is a carefully designed course that helps aspirants learn and predict how customers buy products and their response to marketing initiatives. The programme curriculum teaches learners the best practices to identify potential customer segmentation and focused targeting.
In the Professional Certificate in Marketing Analytics & Research Methodologies online course, you will learn how to use optimization tools and probabilistic models to model pricing sensitivity, customer demand forecasts, and lifetime value. This comprehensive programme will also cover important topics such as data collection methods, statistical computation, forecasting sales via ML, and the introduction to research.
Professional Certificate in Marketing Analytics & Research Methodologies training makes you understand how to gauge factors while introducing and designing new products to the market. Upon completion, you will receive a prestigious, verified certificate, awarded under - edX Partner University: Columbia University + Amity Online. This will showcase potential recruiters, the industry skills and practices you’ve acquired, accelerating your career path tenfold.
- Amity Online + Columbia University (edX Partner) certification
- 12-week course
- Advanced-level training
- Online learning
- 12-13 hours of weekly dedication
- Instructor-led learning
- Call-back option available
- Professional certificate
- 12-13 hours weekly effort
- Instructor-led mode
- Advanced-level course
- 12-week programme
Course and certificate fees
The fee is INR 60,000 or $649 however 40% is being offered which has to be paid via a one-time transaction to start with this programme. Additional GST is applicable.
Professional Certificate in Marketing Analytics and Research Methodologies
INR 60,0000/USD 649 + GST
Rs. 36,000 + GST
certificate providing authority
What you will learn
Upon successful completion of all the modules of Professional Certificate in Marketing Analytics & Research Methodologies, you will have learned the following:
- Knowing how analytics assists in businesses drive marketing to accelerate effectiveness and optimize return on investment
- Predicting how customers buy products and services
- Understanding how customers respond to marketing initiatives
- Learning to leverage data to make ideal decisions on marketing strategy and segmentation, designing new products
To start with the online Professional Certificate course in Marketing Analytics & Research Methodologies, you can do the following:
Step 1. Visit the Amity Online website - https://application.amityonline.com/apply/home/eligibility?p=510
Step 2. Choose the ‘Professional Certificate in Marketing Analytics & Research Methodologies’ in the search bar on the website.
Step3. After you proceed to the programme page, select the ‘Apply Now button.
Step 4. Enter your credentials and pay the course fee to start learning.
Filling the form
To begin the Professional Certificate in Marketing Analytics & Research Methodologies, create an account on the Amity Online website and log in with your email ID and password. Go to the course page and submit the registration form with details such as your contact number, name, country, programme name, and email ID. Once done, complete the fee payment to start learning.
Demand forecasting using customer-base models and statistical approaches
Market segmentation methods and best practices for identifying potential customer segments and focused targeting
Computation of Customer Lifetime Value for analysing customer, brand loyalty and forecasting revenue in the short and long run
Factors to consider while designing and introducing new products to the market
Calculating Optimal Pricing for products and services to get the best ROI
Assessing Marketing ROI for making better and data-driven decisions
Introduction of Research
Planning and formulation Research Designs
Questionnaire and Form design
Data Collection methods
Test of significance & report writing
How it helps
The Professional Certificate training in Marketing Analytics & Research Methodologies is beneficial as it will help you develop quantitative models that can leverage business data to predict sales. This comprehensive course equips you with optimization tools to model customer demand forecasts, lifetime value, and pricing sensitivity.
The curriculum will also help you create models that leverage machine learning to forecast sales and marketing impact. You can complete this advanced-level programme in 12 weeks, and it will award you with a certificate of completion from Amity Online and Columbia University (edX Partner). This will help you successfully pursue coveted employment roles by showcasing your verified skills in this field.
Columbia University is the edX partner university for the Professional Certificate in Marketing Analytics & Research Methodologies.
Professional Certificate in Marketing Analytics & Research Methodologies is a 12-week course.
No, it is an online certification programme.
Yes, you will earn a Professional Certificate in Marketing Analytics & Research Methodologies after completing this course.
No, Professional Certificate in Marketing Analytics & Research Methodologies is an advanced-level course.