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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

Professional Certificate in Marketing Analytics & Research Methodologies is a carefully designed course that helps aspirants learn and predict how customers buy products and their response to marketing initiatives. The programme curriculum teaches learners the best practices to identify potential customer segmentation and focused targeting.

In the Professional Certificate in Marketing Analytics & Research Methodologies online course, you will learn how to use optimization tools and probabilistic models to model pricing sensitivity, customer demand forecasts, and lifetime value. This comprehensive programme will also cover important topics such as data collection methods, statistical computation, forecasting sales via ML, and the introduction to research. 

Professional Certificate in Marketing Analytics & Research Methodologies training makes you understand how to gauge factors while introducing and designing new products to the market. Upon completion, you will receive a prestigious, verified certificate, awarded under - edX Partner University: Columbia University + Amity Online. This will showcase potential recruiters, the industry skills and practices you’ve acquired, accelerating your career path tenfold.

The Highlights

  • Certificate
  • Amity Online + Columbia University (edX Partner) certification
  • 12-week course
  • Advanced-level training
  • Online learning
  • 12-13 hours of weekly dedication
  • Instructor-led learning
  • Call-back option available

Programme Offerings

  • professional certificate
  • 12-13 Hours Weekly Effort
  • Instructor-led Mode
  • advanced-level course
  • 12-Week Programme

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesColumbia University, New YorkAmity Online
  • The fee is INR 60,000 or $649 however 40% is being offered which has to be paid via a one-time transaction to start with this programme. Additional GST is applicable.

Programme Name

Total Fees

Professional Certificate in Marketing Analytics and Research Methodologies

INR 60,0000/USD 649 + GST

Total discount 

40%

Total payable

Rs. 36,000 + GST


What you will learn

Upon successful completion of all the modules of Professional Certificate in Marketing Analytics & Research Methodologies, you will have learned the following:

  • Knowing how analytics assists in businesses drive marketing to accelerate effectiveness and optimize return on investment
  • Predicting how customers buy products and services
  • Understanding how customers respond to marketing initiatives
  • Learning to leverage data to make ideal decisions on marketing strategy and segmentation, designing new products

Admission Details

To start with the online Professional Certificate course in Marketing Analytics & Research Methodologies, you can do the following:

Step 1. Visit the Amity Online website - https://application.amityonline.com/apply/home/eligibility?p=510 

Step 2. Choose the ‘Professional Certificate in Marketing Analytics & Research Methodologies’ in the search bar on the website.

Step3. After you proceed to the programme page, select the ‘Apply Now button.

Step 4. Enter your credentials and pay the course fee to start learning.

Application Details

To begin the Professional Certificate in Marketing Analytics & Research Methodologies, create an account on the Amity Online website and log in with your email ID and password. Go to the course page and submit the registration form with details such as your contact number, name, country, programme name, and email ID. Once done, complete the fee payment to start learning.

The Syllabus

Amity Online Frequently Asked Questions (FAQ's)

1: Who is the edX Partner University for this course?

Columbia University is the edX partner university for the Professional Certificate in Marketing Analytics & Research Methodologies.

2: What is the total duration of this course?

Professional Certificate in Marketing Analytics & Research Methodologies is a 12-week course. 

3: Is this course offline?

No, it is an online certification programme.

4: Will I receive a programme certificate?

Yes, you will earn a Professional Certificate in Marketing Analytics & Research Methodologies after completing this course.

5: Is this a beginner-level course?

No, Professional Certificate in Marketing Analytics & Research Methodologies is an advanced-level course. 

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