Marketing Analytics
Learn how to gain in-depth marketing insights from data with Marketing Analytics online programme by Swayam.
Online
12 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Marketing Analytics online training combines storytelling and marketing concepts to provide a unique learning experience. Real-life marketing challenges are often solved in a sequence that employs quantitative techniques. This programme will help learners identify the sequence in the context of several marketing problems.
Marketing Analytics programme incorporates 30 hours of online lectures. These lectures will be helmed by Prof. Swagato Chatterjee, IIT Kharagpur. The lessons will provide in-class hands-on training in the R programming language. Moreover, learners will also be provided with reading material and can participate in Swayam’s discussion forum.
Weekly assignments are also a part of the Marketing Analytics programme by Swayam and help candidates test their knowledge in various marketing analytics areas. Students can also choose to appear for the final proctored exam, organised by Swayam and NPTEL at offline centres. Passing this test will allow learners to earn a course certificate, using which they can demonstrate their skills.
The Highlights
- An IIT Kharagpur offering
- Reading material
- Access to the discussion forum
- 30 hours of video lectures
- Expert instructor
- Management programme
- Postgraduate-level training
- Free enrollment
- FDP course approved by AICTE
Important dates
Certificate Exam Date
Start Date : 25 Apr, 2026
Programme Offerings
- Access to the discussion forum
- Postgraduate-level training
- Reading Material
- Management programme
- 30 hours of video lectures
- FDP course approved by AICTE
- An IIT Kharagpur offering
- expert instructor
- free enrollment
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Kharagpur |
Marketing Analytics online course by Swayam is completely free for candidates who wish to access only the lectures and assignments. Fee payment is only required when a learner wishes to earn a certificate by appearing for the final test.
Marketing Analytics fee structure :
Course | Fees |
Marketing Analytics | FREE |
Marketing Analytics – Certificate + exam | Rs. 1,000 |
Eligibility Criteria
It would be helpful if candidates looking to join the Marketing Analytics certification course have a background in marketing management, and have a basic understanding of the R programming language. It will also help the candidates to navigate the course more effectively if they are familiar with marketing and business analytics tools.
Swayam provides a course certificate for learners who complete the entire course. However, the certificate is only issued if a student has completed all the assignments and passed the final proctored exam held at an offline centre.
What you will learn
After completing the Marketing Analytics course, you will be adept at:
- Identifying a marketing problem and breaking it down into small questions
- Determining the appropriate datasets and tools required to solve the small research questions
- Correctly applying the various tools available and choosing the best one among them
- Solving a marketing analytics project
- Creating a marketing story out of the machine learning and statistical tools applied
Who it is for
The Marketing Analytics online programme by Swayam is tailored for individuals working or studying in the field of management.
Admission Details
- https://onlinecourses.nptel.ac.in/noc25_mg45/preview: Learners can access the Marketing Analytics programme webpage by selecting this link.
- Upon landing, click the ‘Join Now’ option. Learners can also go through the programme details if they wish.
- After accessing the ‘Join Now’ button, candidates will be redirected to a sign-in/register page. Generate new Swayam credentials by registering or log in if you already have an account.
- After signing in, the course will be open for access.
Application Details
As a part of the registration process, aspirants have to fill an online application form, which requires information such as work experience details, educational background, email ID, name, phone number, and other personal information. Swayam account holders don’t have to fill this form, as they can merely log in to register for the programme.
The Syllabus
Introduction to R Programing
What customers want?
- Customer value
- Conjoint Analysis
Analytics for customer segmentation and targeting
Demand Forecasting & Pricing
Pricing
Marketing Mix Models and Advertising Models
Recommender System
Market Basket Analysis and RFM Analysis
Customer Churn & Customer Lifetime Value
Text Mining and Sentiment Analytics
Text Mining and Product Innovation Management
Social Network Analysis for Marketing
Evaluation process
As mentioned earlier, students must appear for a final test and secure at least 40% marks to avail the certificate. Moreover, the weekly assignments submitted by learners are also considered in calculating the final score. Therefore, students must procure a minimum of 40% marks in at least eight out of 12 assignments to be eligible for the certificate.
Instructors
IIT Kharagpur Frequently Asked Questions (FAQ's)
Marketing Analytics online training programme is 12 weeks long.
Marketing Analytics online training course is a postgraduate level programme.
Prof. Swagato Chatterjee is in-charge of the lectures.
Swayam has collaborated with IIT Kharagpur to deliver this course.
Yes, all major analytics provide industry support to this course.