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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Marketing Analytics online training combines storytelling and marketing concepts to provide a unique learning experience. Real-life marketing challenges are often solved in a sequence that employs quantitative techniques. This programme will help learners identify the sequence in the context of several marketing problems.

Marketing Analytics programme incorporates 30 hours of online lectures. These lectures will be helmed by Prof. Swagato Chatterjee, IIT Kharagpur. The lessons will provide in-class hands-on training in the R programming language. Moreover, learners will also be provided with reading material and can participate in Swayam’s discussion forum.

Weekly assignments are also a part of the Marketing Analytics programme by Swayam and help candidates test their knowledge in various marketing analytics areas. Students can also choose to appear for the final proctored exam, organised by Swayam and NPTEL at offline centres. Passing this test will allow learners to earn a course certificate, using which they can demonstrate their skills.

The Highlights

An IIT Kharagpur offering
Reading material
Access to the discussion forum
30 hours of video lectures
Expert instructor
Management programme
Postgraduate-level training
Free enrollment
FDP course approved by AICTE

Programme Offerings

Access to the discussion forum
Postgraduate-level training
Reading Material
Management programme
30 hours of video lectures
FDP course approved by AICTE
An IIT Kharagpur offering
expert instructor
free enrollment

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 1000	yes	IIT Kharagpur

Marketing Analytics online course by Swayam is completely free for candidates who wish to access only the lectures and assignments. Fee payment is only required when a learner wishes to earn a certificate by appearing for the final test.

Marketing Analytics fee structure

Course	Fees
Marketing Analytics	FREE
Marketing Analytics – Certificate + exam	Rs. 1,000

Eligibility Criteria

It would be helpful if candidates looking to join the Marketing Analytics certification course have a background in marketing management, and have a basic understanding of the R programming language. It will also help the candidates to navigate the course more effectively if they are familiar with marketing and business analytics tools.

Swayam provides a course certificate for learners who complete the entire course. However, the certificate is only issued if a student has completed all the assignments and passed the final proctored exam held at an offline centre.

What you will learn

Marketing skills

After completing the Marketing Analytics course, you will be adept at:

Identifying a marketing problem and breaking it down into small questions
Determining the appropriate datasets and tools required to solve the small research questions
Correctly applying the various tools available and choosing the best one among them
Solving a marketing analytics project
Creating a marketing story out of the machine learning and statistical tools applied

Who it is for

The Marketing Analytics online programme by Swayam is tailored for individuals working or studying in the field of management.

Admission Details

https://onlinecourses.nptel.ac.in/noc21_mg44/preview: Learners can access the Marketing Analytics programme webpage by selecting this link.
Upon landing, click the ‘Join Now’ option. Learners can also go through the programme details if they wish.
After accessing the ‘Join Now’ button, candidates will be redirected to a sign-in/register page. Generate new Swayam credentials by registering or log in if you already have an account.
After signing in, the course will be open for access.

Application Details

As a part of the registration process, aspirants have to fill an online application form, which requires information such as work experience details, educational background, email ID, name, phone number, and other personal information. Swayam account holders don’t have to fill this form, as they can merely log in to register for the programme.

The Syllabus

Introduction to R Programing

What customers want?

Customer value
Conjoint Analysis

Analytics for customer segmentation and targeting

Demand Forecasting & Pricing

Pricing

Marketing Mix Models and Advertising Models

Recommender System

Market Basket Analysis and RFM Analysis

Customer Churn & Customer Lifetime Value

Text Mining and Sentiment Analytics

Text Mining and Product Innovation Management

Social Network Analysis for Marketing

Evaluation process

As mentioned earlier, students must appear for a final test and secure at least 40% marks to avail the certificate. Moreover, the weekly assignments submitted by learners are also considered in calculating the final score. Therefore, students must procure a minimum of 40% marks in at least eight out of 12 assignments to be eligible for the certificate.