Marketing Analytics
Learn how quantitative representation techniques support a business to predict sales & aid major marketing choices with the Marketing Analytics course of edX.
Online
12 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Marketing Analytics course of edX is an advanced level program under the business and management function focused on developing skills to identify the best of market opportunities for a product or service and support important marketing initiatives. It teaches candidates about the importance of analytics in marketing and returns on investment (ROI) that will maximize a business’ revenue.
This course is a part of the Business Analytics MicroMasters Program, which finds new techniques to quantitative prototype that help a business in statistical analysis, sales forecast, and data computation. It teaches how these features impact communication, customer relations, and market divisions.
Marketing Analytics teaches candidates about various problem-solving techniques and expansion tools to win the business a lifetime value and how the designing of a product/ service affects it. The prerequisites of this course include being an undergraduate in calculus, probability, and statistics and having basic knowledge about R or any other similar programming language.
The Highlights
- 8-10 hours of effort per week
- Timespan 12 weeks
- Instructor led-on course schedule
- Columbia university mentors
- Costless accessibility
- Official certification from edX
- Entirely digital learning
- Association with ColumbiaX
- Instructors from ColumbiaX
Programme Offerings
- Trained instructors
- Free course material
- online learning
- Discussion Forums
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Columbia University, New York |
Eligibility Criteria
Education
Candidates must have knowledge about Calculus, Probability, and Statistics. They must also have an understanding of R or any similar language.
Certification Qualifying Details
The completion of the course and graded assignments is mandatory for getting a certificate. Candidates will thereafter have to pay a fee of Rs.18058/- for getting the certification under Marketing Analytics.
What you will learn
After completion of the Marketing Analytics course, candidates will learn about the following different concepts:
- Candidates will learn about forecasting demand with the help of statistical concepts and customer-oriented approaches.
- Candidates will be able to make various data-driven decisions accurately and will learn about assessing marketing ROI too.
- Candidates will become aware of the various concepts that come into the picture while introducing new products into the market and their design.
- Candidates will be taught how to get the maximum ROI for any particular service or product they are working on with the help of optimal pricing techniques.
- Concepts of segmentation of the market and its effects on potential customers will be learned by the candidates.
- Knowledge about best practices for identifying the best practices of focused targeting will also be taught.
- Learnings about customer analysis, revenue analysis, and customer lifetime value for the long run and short-run as well.
- Candidates will learn about the sales promotion and marketing techniques for today’s audience.
Who it is for
Marketing Analytics course by edX is recommended for the following:
- Undergraduates studying statistics, probability, and calculus and desiring to build their career in the same
- Anyone with the basic prerequisite knowledge and desiring to build a career in the field of Marketing Analytics
NOTE: This course is not available in the Crimea region of Ukraine, Cuba, and Iran as the U.S. sanctions prevent the same.
Admission Details
By following the below-mentioned steps, candidates can easily register themselves for the Marketing Analytics course:
Step 1: Click on the URL mentioned below and select the ‘enrol’ option to get started with registering for the course. https://www.edx.org/learn/marketing-analytics/columbia-university-marketing-analytics
Step 2: Making an account on edX under your name is compulsory. All you need to do is enter your basic information.
Step 3: The candidates are required to mention the name of their school or organization while signing up.
Step 4: Once you have signed up, open the course tab of the Marketing Analytics course again, and click on enrol once more.
Step 5: Now that you have registered for the course, click on the pursue The Verified Track option to get a verified certificate for the course by paying the fee as mentioned.
Step 6: You can easily make the payment digitally by adding your bank account information.
The Syllabus
Instructors
Columbia University, New York Frequently Asked Questions (FAQ's)
Marketing Analytics includes different quantitative models and how to develop them & learning about the various marketing decisions.
Basic knowledge about the programming language R or any other similar language is important before learning about the course. It is preferable if candidates are undergraduates in probability, statistics, and calculus.
The course duration for Marketing Analytics is 12 weeks with an effort of 8-10 hours per week from the side of candidates.
Yes, candidates can also sign up for the Business Analytics by edX with Micro Masters Program.
John Howard Professor of Business and Chair of the Marketing Division and William T. Dillard Professor of Marketing from Columbia University are the mentors for this course.
No, according to the U.S. sanctions, this course is not available in Cuba, Iran, and the Crimea region of Ukraine.
edX is a not for profit company, helping candidates to gain verified certificates and offer free of cost education on various subjects globally. The candidate only needs to pay for the certificate.