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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

As you know, data is the new fuel of any business, and marketers analyse it to provide better services to the customers. Executive Development Program in Marketing Analytics by Nulearn is designed to train marketing students in market intelligence, using research practices and analytic techniques for day to day marketing decisions and formulating marketing strategies.

Furthermore, the Marketing Analytics programme is a 4-month training course curated by IIM Visakhapatnam in association with the Nulearn platform. Through this programme, you will acquire critical analysis abilities and decision-making skills to tackle marketing and business issues. You will also learn how to use market intelligence in a real-world context through case-based sessions.

Throughout the course, you will benefit from continuous assignments and evaluations. There will also be a final exam, and after completing all the course elements, you can earn the Executive Development Program in Marketing Analytics certificate from IIM Visakhapatnam.

As an entrepreneur, marketing lead, CMO, sales and marketing professional, or functional manager, you can upgrade your marketing analytics skills with this training.

The Highlights

4-months duration
Earn a certificate from IIM Visakhapatnam
Case-based sessions
Weekend online classes
Top faculty panel
15 hours of Tableau masterclass by Nulearn

Programme Offerings

4-months duration
Certificate from IIM Visakhapatnam
Case-based sessions
Final Exam
weekend online classes
15 hours of Tableau masterclass by Nulearn
India’s top faculty panel
assignments

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Visakhapatnam

The Marketing Analytics programme fee for Indian residents and international participants is mentioned below.
All students must pay the programme fee in three instalments before the respective deadlines.
There is a bank loan facility, and additional EMI plans available too.
You must pay a separate fee for the application form.

Executive Development Program in Marketing Analytics fee structure

Course Name	Fees
Indian residents (programme fee)	Rs. 60,000 + GST
International students (programme fee)	$1500

Eligibility Criteria

In case you are an Indian candidate, to be eligible for the Marketing Analytics certification, you must be a graduate in any discipline from a recognised university that comes under UGC/AICTE/DEC/AIU/ State Government.

If you are an international participant, you require graduation or any equivalent degree from any recognised university in your country. Also, having one year of corporate experience is beneficial for all.

Furthermore, you can earn the Executive Development Program in Marketing Analytics certificate from IIM Vishakhapatnam on successful completion of the course.

What you will learn

Marketing skillsKnowledge of Data Visualization

During Nulearn’s Marketing Analytics online programme, you will learn about:

Marketing analytics
Marketing modelling
Data visualisation techniques
Optimising marketing mix decision
Qualitative and quantitative market data
Consumer behaviour and demographic
Data analysis for making marketing decisions
Usage of data for formulating marketing strategies

Who it is for

Entrepreneur

Executive Development Program in Marketing Analytics is designed for:

CMOS
Entrepreneurs
Marketing Leads
Functional Managers
Sales and Marketing Professionals
Professionals who wish to upgrade their Marketing Analytics career
Working professionals from organisations with acumen in Marketing Analytics

Admission Details

Click the URL to access the Executive Development Program in Marketing Analytics course page: https://www.nulearn.in/courses/executive-development-program-in-marketing-analytics
Locate the ‘Start your application’ option, and you will be redirected to a new page.
Here, register by entering your name, email ID, mobile no, password, state, city, programme, certification, and enter the text shown in the picture to proceed.
After this, your email will be verified, and you will have to pay an application fee to access the actual application form.
Upon submitting that application form, you will upload your resume and go through a profile screening.
The LOI will be offered to you if you are selected, and you will have to pay the course fee to complete the process.

Application Details

The Marketing Analytics programme includes an application form and a registration form. In the registration form, you must fill in your basic details and your state, city, programme, certification and set a password of your choice.

The Syllabus

Discussion on Course Outline
Data Preparation
Slicing and Dicing
Data Summary using Graph
Making decision by summarizing the marketing data

Understanding the factors affecting sales
Compare the sales performance

Item Exploration
Factor Reduction
Market Segmentation
Targeting and positioning

Product Design
Deciding the attributes of a product
Test Marketing
Demand Forecasting

Linear and Non-linear pricing
Price Optimization
Price Bundling
Discounted Pricing
Price Skimming
Revenue Management
Markdown Pricing

Designing Retail Outlet
Online Product Assortment
Allocating Retail Space and Sales Resources
Catalog/Email Marketing

Media Selection Model
Measure the effect of advertisement
Google AdWords Bid and CPC
Viral Marketing

Measuring consumer satisfaction, loyalty, trust

Analyzing customer reviews
Twitter reviews analysis
Understating consumer sentiments and emotions

Python

Introduction

Introduction to Tableau
Data Connection
Tableau Environment

Basic Charts

Text Tables
Highlight Tables
Pie Charts
Bar Chart
Stacked Bar Chart
Side by Side Bar Chart
Line Chart Continuous
Line Chart Discrete

Advanced Charts

Scatter Plot
Tree Map
Symbol Map
Filled Map
Dual Line Chart
Dual Combination
Box and Whisker

Formatting

Filters, Totals, Highlighters, Groups
Table Calculations
Calculated Fields
Parameters

Analytics

Analytics

Conclusion

Dashboard
Story

Evaluation process

A final examination will be conducted at the end of the Executive Development Program in Marketing Analytics course that will include multiple-choice questions. There will also be continuous evaluation through assignments during the course.