Professional Certificate Programme in Advanced Marketing Analytics
Online
5 Months
87,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kozhikode |
The Syllabus
- Concepts, process, and relevance of marketing analytics in marketing decisions
- Qualitative investigation for marketing decisions
- Exploratory Data Analysis and statistical inference
- Predictive analytics in marketing – estimating the effects of marketing actions on consumer – correlation, simple regression and multiple regression
- Finding consumers’ perceptual dimensions and its effect on consumers’ purchase decisions – Analysis
- Market segmentation, estimating market size, market profiling – Cluster Analysis
- Consumers’ discrete choice behaviour – Logistic Regression
- Product distribution and Supply Chain Analytics
- Classification and Regression Tree (CART) in marketing
- Consumers' utility of product features, product modification – Traditional Conjoint Analysis
- New product development, pricing decision, market share calculation – Choicebased Conjoint Analysis
- Time Series Analytics in marketing (Demand Forecasting)
- Study of cause and effect of consumer behaviour – Experimental Analytics
- Social Media Analytics and Text Mining for decision-making
- Customer Lifetime Value Analysis
- Market Basket Analysis
- Capstone Project