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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Marketing Research and Analysis-II online programme is an extension of the Marketing research and analysis course. In the second part, emphasis will be laid on practical aspects and application for data analysis and research. To achieve that, the programme undertakes a step-by-step approach for researchers who have employed data analysis for thesis or publication work.

Through the Marketing Research and Analysis-II programme, industry professionals can experience how data analysis feels in real-time. It covers confusing topics like multivariate data analysis, which professionals and students find particularly challenging. Moreover, it also teaches research tools like various regression analysis techniques, univariate tests, factor and cluster analysis, and discriminant analysis.

For individuals looking for hands-on training, the Marketing Research and Analysis-II online training also provides training in platforms like AMOS and SPSS. The course also features a ton of video lectures, along with weekly assignments. Students can also earn a certificate after passing the final exam.

The Highlights

Marketing and management studies programme
Undergraduate/Postgraduate-level of difficulty
12-week training
An IIT Roorkee offering
Free audit
Paid exam and certificate
100% online
Proctored final exam
FDP course approved by AICTE

Programme Offerings

Free Audit
Paid exam and certificate
Undergraduate/Postgraduate-level of difficulty
FDP course approved by AICTE
12-week training
An IIT Roorkee offering
100% Online
Proctored final exam
Marketing and management studies programme

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 1000	yes	IIT Roorkee

An examination fee of Rs 1,000 must be paid if candidates wish to get the certificate. However, accessing the Marketing Research and Analysis-II course assignments and lectures is free of cost.

Marketing Research and Analysis-II fee structure

Course Name	Fees
Marketing Research and Analysis-II	FREE
Marketing Research and Analysis-II – (Certificate + Exam)	Rs. 1,000

Eligibility Criteria

No prior experience is required of students looking to enrol in the Marketing Research and Analysis-II training programme.

Certification qualifying details: Students will receive the certificate when they complete and submit all the assignments and pass the final offline exam.

What you will learn

Marketing skills

By the end of the Marketing Research and Analysis-II training, you will have in-depth knowledge about concepts like:

Research design
Non-parametric
Data purification
Correlation and regression
Cluster analysis
ANOVA and its types
Types of regression
Exploratory factor analysis
Confirmatory factor analysis

Who it is for

Marketing ManagerMarketing Executive

The intended audience for Marketing Research and Analysis-II online programme is:

Undergraduate, Postgraduate, and PhD students in Social Sciences and Management
Corporate Executives

Admission Details

https://onlinecourses.nptel.ac.in/noc21_mg11/preview: Use this link to visit the Marketing Research and Analysis-II training webpage.
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Application Details

No dedicated application form needs to be filled in order to enrol in the Marketing Research and Analysis-II online course. However, if learners don’t have a Swayam account, they must provide details like name, email ID, work experience information, educational background for account creation.

The Syllabus

Evaluation process

Submission of all 12 assignments and clearing the final proctored test is necessary if students wish to earn the completion certificate Swayam offers. To do so, you will have to obtain a minimum of 40% in the assignments (Best of eight) and at least 40% in the final examination conducted at the offline NPTEL centre.