Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Business leaders worldwide realise the importance of analytics in marketing. However, marketers are unable to optimise the use of analytical tools because of skill gaps. With the right skills, employees can make better decisions, leading to higher profits. The Marketing Analytics course by Wharton Business School can help you fill that skill gap in your organisation.
This Marketing Analytics programme has been designed to introduce you to analytical techniques and tools for better decision-making. Better insights will enable you to ask the right managerial questions and develop smarter solutions to marketing roadblocks. The programme covers concepts from data analytics and modern marketing science to maximising customer-centric profitability.
The Marketing Analytics online course also features industry examples and case studies of organisations like Netflix, Amazon, and American Express. Upon course completion, you’ll receive a certificate from the Wharton School of Business, with which you can enhance your CV/resume and land better, high-paying, and rewarding jobs.
The Highlights
- Bite-sized learning
- Real-world examples
- Case studies
- Knowledge checks
- Offered by the Wharton School of Business
- Peer-based learning
- 6-week online course
- Certificate of completion
- Assignments
Programme Offerings
- Real-world examples
- Offered by the Wharton School of Business
- Bite-sized Learning
- Case Studies
- Knowledge checks
- 6-week online course
- Peer-Based Learning
- Certificate of completion
- assignments.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | The Wharton School, Philadelphia |
- You need to pay the programme fee to enrol in the Marketing Analytics training course.
- Flexible payment options are also available.
Marketing Analytics fee structure
Course | Fee in USD |
Marketing Analytics | $ 2,600 |
Eligibility Criteria
To get the Marketing Analytics certificate, you must complete the programme.
What you will learn
At the end of the Marketing Analytics training programme, you’ll be able to:
- Gather and leverage customer-level data to maximise profitability
- Strategically determine optimal pricing to maximise profit
- Apply statistical tools to create customer segments, design new projects, and predict customer demand
- Experiment to secure stakeholder buy-in, solve problems and make more intelligent business decisions
- Apply multi-touch experimentation and attribution techniques to increase your marketing efforts effectiveness
- Effectively navigate ethical pitfalls and privacy laws as you incorporate natural language processing, machine learning, and artificial intelligence into your pipeline
Admission Details
To get admission into the Marketing Analytics course, you must:
- Visit the programme by visiting the link - https://online-execed.wharton.upenn.edu/marketing-analytics
- Read the programme details carefully.
- Click the ‘Apply Now’ option.
- Sign in/Register.
- Submit the online form.
- Complete the fee payment.
- Start the course.
Application Details
Before you make the Marketing Analytics course fee payment, you have to fill an application form, which requires your name, address, city, ZIP code, state, work experience, organisation name, job title, and job profile.
The Syllabus
- How to utilize cutting-edge technology and data analysis to determine customer lifetime value and solve data-driven business problems at your company.
- Embrace advanced marketing science techniques to design products that meet customer needs
- Apply data analytics to create effective consumer segments.
- Study historical and conjoint data to predict the impact of price variations on sales of your products
- Find the optimal price tactics.
- Framework for how to prioritize business challenges by using experiments
- Asking the right questions to distinguish correlation from causality.
- Explore the digital marketing landscape
- Measure the efficacy of different campaigns
- The pros and cons of various attribution models.
- Assess whether cutting-edge technologies such as AI and NLP have a place in your marketing practice.
- If they do, analyze ethical considerations around customer data and measurement.
Instructors
The Wharton School, Philadelphia Frequently Asked Questions (FAQ's)
The Wharton Business School belongs to the University of Pennsylvania.
To complete the course satisfactorily, you need to dedicate at least 4-6 hours per week.
Eric T. Bradlow, Raghuram Iyengar, and Ryan Dew are the course instructors.
The course is six weeks long.
Upon completion, you will receive a certificate with your name, Wharton Business School’s logo, course name, the signature of the programme director, and the University of Pennsylvania’s logo.