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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Organizations have access to a tremendous amount of data about customers and their preferences, buying behaviour, etc. But having access to all this data is of no use if marketers and decision-makers do not know how to interpret it and use it to justify and inform their decisions. The Marketing Analytics online course by Future Learn will teach you how to do just that.

The Marketing Analytics online course will equip you with the tools you need to measure the efficiency of your customer and brand assets; calculate customer lifetime value; interpret regression analysis; and design experiments as a means to optimize and evaluate marketing campaigns.

The Marketing Analytics programme will benefit aspiring marketing professionals, and even practising marketing professionals who want to develop a career portfolio, grow their knowledge, and increase the effectiveness of their marketing campaigns. But anyone interested in learning the basics of marketing analytics will find this course useful.

The Highlights

Join for free
100% online
Expert instructor
Five-week course
Study 2 hours weekly
Darden School of Business (University of Virginia) course
Extra benefits for paid subscribers
Talks with industry experts

Programme Offerings

Join for FREE
100% Online
expert instructor
Five-Week Course
Study 2 Hours Weekly
Darden School of Business (University of Virginia) course

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 2763	yes	Futurelearn

Marketing Analytics Fee Structure

Particulars	Fee Amount in INR
Marketing Analytics (Limited access)	Free
Marketing Analytics (Buy this course)	₹2,763.36/one-off payment
Marketing Analytics (Subscribe & save)	₹4,550 for one year

Eligibility Criteria

Certificate qualifying details

To get the certification for Marketing Analytics by FutureLearn, candidates can upgrade their subscription by opting for the Unlimited or Upgrade options, by paying the fee for the same.

What you will learn

Marketing skillsBrand Management

After completing the Marketing Analytics online program, candidates will be able to:

Define and evaluate a brand
Define and evaluate brand architecture
Explain all the different types of analytics
Calculate the lifetime value of a customer
Explain all the components of customer lifetime value
Explain the impact that data-driven decision-making has on marketing
Interpret the outputs of regression analysis and explain the impact it has on marketing
Create hypotheses about sales and marketing. Design and conduct experiments that test these hypotheses.

Who it is for

The Marketing Analytics online course by Future Learn will benefit:

Aspiring marketing professionals
Practicing marketing professionals who want to develop a career portfolio, grow their knowledge, and increase the effectiveness of their marketing campaigns
Anyone interested in learning about the basics of marketing analytics

Admission Details

Step 1: To gain admission to the Marketing Analytics course page on the official FutureLearn website, go to the official course website.

Step 2: Then, select the ‘Join course for free’ option.

Step 3: Register to create an account or sign in to your existing account. Alternatively, you can sign in or register through Google/Facebook.

Step 4: Follow further instructions to complete the admission process.

Application Details

You need to fill out a basic application form to register with FutureLearn. The only information you need to enter is your first name, last name (or the initial), age, and email address.

The Syllabus

Prepare for Course Success
The Marketing Process
Week 1 Wrap-up

Understanding Brand and Brand Architecture
Calculating Brand Value
Week 2 Wrap-up

Calculating CLV
CLV Applications
Week 3 Wrap-up

Understanding Experiment Design
Calculating Break Even and Lift
Projecting LIft
Week 4 Wrap-up
Design a Marketing Experiment Assignment

Understanding and Interpreting Regressions
Week 5 Wrap-up

Instructors

Darden School of Business, Charlottesville Frequently Asked Questions (FAQ's)

1: Does FutureLearn provide a completion certificate for this program?

If you join the course for free, you will not get a certificate. If you upgrade your account, you will get a printable certificate if you meet the certification criteria.

2: Will I have lifetime access to the course material?

If you join for free, you will get only five weeks of access. But if you upgrade your account, you will have access to this course for as long as it is available on FutureLearn.

3: Is this course online or offline?

This course is 100% online.

4: For how long will this course last?

This course on Marketing Analytics by FutureLearn is a short-term, five-week program.

5: How many hours in a week will I have to allot to this course?

Candidates need to take out a mere two hours per week to study for this online program.