Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
New technologies are reshaping the marketing strategy of businesses as well as providing information on different channels that can be used to make effective marketing strategies. The Oxford Digital Marketing: Disruptive Strategy Programme online course provides confidence and skills to deal with the forces creating disruptions and affecting the digital marketing landscape.
The Oxford Digital Marketing: Disruptive Strategy Programme syllabus includes an investigation into the evolution of media consumption and consumer behaviour. The course helps in developing business strategies to adapt marketing approaches. The course teaches to effectively utilise the power of social media, use digital marketing channels and emerging technologies in making strategies for capitalising.
The Oxford Digital Marketing: Disruptive Strategy Programme training includes leveraging analytics and data for creating value and decision-making in the face of disruption. The training focuses on social media and digital platforms with a future-focused approach to strategy development in a disruptive environment.
The Highlights
- Downloadable resources
- Case-study based learning
- University of Oxford offering
- Course provider Getsmarter
- Split fee option available
- 8 modules
- Online Learning
- Course assessments and projects
- 8 weeks duration
- Shareable certificate
- 7-10 hours learning/week
Programme Offerings
- assessments
- insights
- Case Studies
- Certification
- online learning
- quizzes
- Projects
- Offline resources
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Said Business School, Oxford |
Fee type | Fee amount in INR |
Digital Marketing: Disruptive Strategy Programme fees | Rs. 1,74,781 (Incl of all taxes) |
The Digital Marketing: Disruptive Strategy Programme fees are Rs. 1,74,781 (Incl of all taxes). Candidates can also pay the fee in 2 instalments for which candidates will have to pay a 3% extra amount as an admin fee. Candidates will have to choose the split payment option at the time of registration.
Eligibility Criteria
Certification Qualifying Details
To get qualified for the Oxford Digital Marketing: Disruptive Strategy Programme certification, candidates must finish all the 8 modules and series of assignments given in each module. Evaluation is based on a series of assignments. Candidates must meet the requirement of the coursebook to get a certificate.
What you will learn
After completing the Oxford Digital Marketing: Disruptive Strategy Programme certification course, candidates will learn about the power of influence and communities, emerging digital marketing channels, marketing psychology and value creation.
Who it is for
- Marketing managers and digital marketing executives in leadership positions who want to learn about disruptive strategy in digital marketing.
- Entrepreneurs who want to learn about the digital revolution and other advanced marketing channels can join the course.
- Established marketing executives who want to gain knowledge of the developing landscape of marketing can enroll in the course.
Admission Details
The procedure of admission to the Oxford Digital Marketing: Disruptive Strategy Programme certification course is fully online, follow the steps given below:
Step 1. Go to the official link to visit the course page.
Step 2. Start the process of registration by clicking the ‘Register Now’ button.
Step 3. Create a profile by filling in the required details.
Step 4. Provide the billing address to further proceed.
Step 5. Pay the amount of the fee with a credit/debit card or bank wire transfer and start the course.
The Syllabus
- Discuss the forces that are driving disruption and the impact of these on your context
- Define the key trends and disruptions in the digital marketing landscape
- Recognize trends in the ways media and consumption of media are evolving, in order to anticipate future changes
- Identify the key ways in which the digital marketing industry has responded to changes and trends in media consumption
- Research trends in the consumption of media and the use of platforms in digital marketing
- Discuss the false dichotomy between B2B and B2C business models, and the human considerations at the core of both models
- Recognize the key players and decision-makers involved in the marketing process
- Identify the traits and behaviors
- of the modern, hyperconnected consumer
- Determine the sources of expectations and expectation spillover and how these impact decision-making
- Demonstrate how expectations are formed and what the consequences of expectations are
- Discuss decision-making in marketing, both for the consumer and for the marketing professional, recognizing possible biases
- Identify how KPIs and value creation impact objective setting and goal setting
- Describe different types and methods of value creation and for whom it is important
- Investigate the value creation of an organisation and, based on this, make recommendations for enhancing value creation
- Apply a value-creation audit tool to determine the effectiveness of a consumer value-creation strategy
- Identify the key characteristics of the duopoly and the channels available beyond these giants
- Explain the different established forms of paid, owned, and earned marketing channels, and their overlaps
- Articulate brand safety risks and the considerations of using precision targeting and programmatic advertising
- Show why precision targeting and programmatic advertising are strategically important
- Articulate how to evaluate the feasibility and fit of radical and incremental emerging technologies
- Share cases where organisations have been vulnerable to shiny-new-toy syndrome
- Recommend ways an organisation can embrace emerging technologies with the use of a sustainable framework for decision-making
- Investigate how organisations respond to the possibilities presented by emerging technologies
- Choose the best-suited social-marketing approaches for an effective social media strategy
- Describe types of social interactions and social theories
- Assess the potential impact of regulation and disclosure on brands
- Identify how to effectively select influencers for your market
- Propose a social media marketing strategy for an organisation
- Identify the different applications of marketing mix modelling and multi-touch attribution
- Discuss the importance of taking a test-and-learn approach to digital marketing
- Categorise approaches for measuring and analyzing data by using the framework for analytics
- Choose how to analyze data in order to learn what works
- Illustrate a digital transformation framework for responding to disruption
- Identify the necessary considerations for building a digital transformation strategy
- Justify a selection of the most important factors to consider when preparing for the future of marketing
- Create a proposal for a feasible, value-creating, and strategic digital marketing initiative
- Identify data-privacy regulation considerations and how these are related to your context
- Reflect on the key outcomes of this programme
Instructors
Said Business School, Oxford Frequently Asked Questions (FAQ's)
The strategy made to turn an innovation into reality is called a disruptive strategy.
The disruptive marketing strategy is all about changing the perception of a corporation that creates value.
The Oxford Digital Marketing: Disruptive Strategy Programme for beginners is 8 weeks long.
The latest disruptive technologies which are affecting the market are artificial intelligence, machine learning, the internet of things, and more.
Disruptive innovation helps companies to adapt new trends and remain relevant and competitive in the market.
Download Careers360 App's
Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile
250M+
Students
30,000+
Colleges
500+
Exams
1500+
E-Books
12000+
Cetifications
