New technologies are reshaping the marketing strategy of businesses as well as providing information on different channels that can be used to make effective marketing strategies. The Oxford Digital Marketing: Disruptive Strategy Programme online course provides confidence and skills to deal with the forces creating disruptions and affecting the digital marketing landscape.
The Oxford Digital Marketing: Disruptive Strategy Programme syllabus includes an investigation into the evolution of media consumption and consumer behaviour. The course helps in developing business strategies to adapt marketing approaches. The course teaches to effectively utilise the power of social media, use digital marketing channels and emerging technologies in making strategies for capitalising.
The Oxford Digital Marketing: Disruptive Strategy Programme training includes leveraging analytics and data for creating value and decision-making in the face of disruption. The training focuses on social media and digital platforms with a future-focused approach to strategy development in a disruptive environment.
Digital Marketing: Disruptive Strategy Programme fees
Rs. 1,74,781 (Incl of all taxes)
The Digital Marketing: Disruptive Strategy Programme fees are Rs. 1,74,781 (Incl of all taxes). Candidates can also pay the fee in 2 instalments for which candidates will have to pay a 3% extra amount as an admin fee. Candidates will have to choose the split payment option at the time of registration.
Eligibility Criteria
Certification Qualifying Details
To get qualified for the Oxford Digital Marketing: Disruptive Strategy Programme certification, candidates must finish all the 8 modules and series of assignments given in each module. Evaluation is based on a series of assignments. Candidates must meet the requirement of the coursebook to get a certificate.
What you will learn
Digital marketing skills
After completing the Oxford Digital Marketing: Disruptive Strategy Programme certification course, candidates will learn about the power of influence and communities, emerging digital marketing channels, marketing psychology and value creation.
Marketing managers and digital marketing executives in leadership positions who want to learn about disruptive strategy in digital marketing.
Entrepreneurs who want to learn about the digital revolution and other advanced marketing channels can join the course.
Established marketing executives who want to gain knowledge of the developing landscape of marketing can enroll in the course.
Admission Details
The procedure of admission to the Oxford Digital Marketing: Disruptive Strategy Programme certification course is fully online, follow the steps given below:
Step 1. Go to the official link to visit the course page.
Step 2. Start the process of registration by clicking the ‘Register Now’ button.
Step 3. Create a profile by filling in the required details.
Step 4. Provide the billing address to further proceed.
Step 5. Pay the amount of the fee with a credit/debit card or bank wire transfer and start the course.
The Syllabus
Discuss the forces that are driving disruption and the impact of these on your context
Define the key trends and disruptions in the digital marketing landscape
Recognize trends in the ways media and consumption of media are evolving, in order to anticipate future changes
Identify the key ways in which the digital marketing industry has responded to changes and trends in media consumption
Research trends in the consumption of media and the use of platforms in digital marketing
Discuss the false dichotomy between B2B and B2C business models, and the human considerations at the core of both models
Recognize the key players and decision-makers involved in the marketing process
Identify the traits and behaviors
of the modern, hyperconnected consumer
Determine the sources of expectations and expectation spillover and how these impact decision-making
Demonstrate how expectations are formed and what the consequences of expectations are
Discuss decision-making in marketing, both for the consumer and for the marketing professional, recognizing possible biases
Identify how KPIs and value creation impact objective setting and goal setting
Describe different types and methods of value creation and for whom it is important
Investigate the value creation of an organisation and, based on this, make recommendations for enhancing value creation
Apply a value-creation audit tool to determine the effectiveness of a consumer value-creation strategy
Identify the key characteristics of the duopoly and the channels available beyond these giants
Explain the different established forms of paid, owned, and earned marketing channels, and their overlaps
Articulate brand safety risks and the considerations of using precision targeting and programmatic advertising
Show why precision targeting and programmatic advertising are strategically important
Articulate how to evaluate the feasibility and fit of radical and incremental emerging technologies
Share cases where organisations have been vulnerable to shiny-new-toy syndrome
Recommend ways an organisation can embrace emerging technologies with the use of a sustainable framework for decision-making
Investigate how organisations respond to the possibilities presented by emerging technologies
Choose the best-suited social-marketing approaches for an effective social media strategy
Describe types of social interactions and social theories
Assess the potential impact of regulation and disclosure on brands
Identify how to effectively select influencers for your market
Propose a social media marketing strategy for an organisation
Identify the different applications of marketing mix modelling and multi-touch attribution
Discuss the importance of taking a test-and-learn approach to digital marketing
Categorise approaches for measuring and analyzing data by using the framework for analytics
Choose how to analyze data in order to learn what works
Illustrate a digital transformation framework for responding to disruption
Identify the necessary considerations for building a digital transformation strategy
Justify a selection of the most important factors to consider when preparing for the future of marketing
Create a proposal for a feasible, value-creating, and strategic digital marketing initiative
Identify data-privacy regulation considerations and how these are related to your context
Reflect on the key outcomes of this programme
Instructors
Said Business School, Oxford Frequently Asked Questions (FAQ's)
1: What is a disruptive strategy?
The strategy made to turn an innovation into reality is called a disruptive strategy.
2: What is a disruptive marketing strategy?
The disruptive marketing strategy is all about changing the perception of a corporation that creates value.
3: How long is the Oxford Digital Marketing: Disruptive Strategy Programme for beginners?
The Oxford Digital Marketing: Disruptive Strategy Programme for beginners is 8 weeks long.
4: What are the latest disruptive technologies affecting the market?