Question : Assertion: Levels of packaging do not affect consumer perception and purchasing decisions.
Reason: Levels of packaging include primary, secondary, and tertiary packaging that have no impact on convenience and protection.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. Levels of packaging do indeed affect consumer perception and purchasing decisions. Different levels of packaging influence how consumers perceive the product, its quality, convenience, and sometimes even its value. The design, materials, and overall presentation can significantly impact purchasing decisions.
The reason is false. Levels of packaging, including primary, secondary, and tertiary packaging, do impact convenience, protection, and overall appeal. Each level of packaging serves a specific purpose, such as protecting the product during transportation (tertiary packaging), providing additional protection and branding (secondary packaging), and directly containing the product (primary packaging). All these aspects play a role in influencing consumer perception and purchasing decisions.
