Question : Assertion: The societal marketing concept integrates societal welfare with company profits.
Reason: The societal marketing concept aims to maximize shareholder wealth at any cost.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. The societal marketing concept does indeed integrate societal welfare with company profits. It emphasizes fulfilling customer needs and contributing to societal well-being while still achieving the company's objectives.
The reason is not the correct explanation. The reason incorrectly states that the societal marketing concept aims to maximize shareholder wealth at any cost. While the societal marketing concept does aim for societal welfare, it doesn't seek to maximize shareholder wealth at any cost. Instead, it seeks a balance between societal welfare, customer satisfaction, and achieving the company's goals.
In summary, both the assertion and reason are true, but the reason does not correctly explain the assertion.
