Question : Case Study:
ABC Appliances launches an advertising campaign promoting its new range of eco-friendly products. Some consumers, however, believe that such products are expensive and not effective. What objection to advertising is raised here?
Option 1: Lack of Appeal
Option 2: Lack of Credibility
Option 3: Irrelevance
Option 4: Overexposure
Correct Answer: Lack of Credibility
Solution : The correct answer is (b) Lack of Credibility.
Consumers expressing doubt about the effectiveness and cost of ABC Appliances' new range of eco-friendly products suggest a lack of credibility in the advertising campaign. Credibility is vital in advertising to ensure that consumers trust the claims and messages conveyed. If consumers perceive the product claims as exaggerated or not trustworthy, it may affect their willingness to accept the product's benefits or consider it as a viable purchase option. In this case, the skepticism regarding the effectiveness and cost of the eco-friendly products indicates a concern about the credibility of the advertising campaign.
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