what is Pricing Policy in economics

Hi,

Generally, pricing policy refers to how a company sets the prices of its products and services based on costs, value, demand, and competition. Pricing strategy, on the other hand, refers to how a company uses pricing to achieve its strategic goals, such as offering lower prices to increase sales volume or higher prices to decrease backlog. Despite some degree of difference, pricing policy and strategy tend to overlap, and the different policies and strategies are not necessarily mutually exclusive.

Hope it helps you.

Another important problem faced by the administrators of public enterprises is improper pricing policy. While formulating a price policy for public enterprises, the administrators have to bear in mind many complex considerations such as generation of surplus for reinvestment, nature of demand for the products, purchasing power of consumers, policy of the State, attainment of the optimum level of production, competition from private enterprise and from foreign producers, availability of substitutes, etc.

Economists also are not unanimous in their opinion regarding the pricing policy of public enterprises. While some economists advocate that public enterprises should function in the public interest on a no-profit-no-loss basis, some others have stated that the public enterprises should be able to generate enough surpluses both for their requirements of growth, replacements and development, as well as for financing other developmental plans included in the Five Year Plans.