Question : Which concept is highlighted in the given statement?
Statement: It refers to those factors which can be influenced at the level of the firm.
Option 1: Controllable factors
Option 2: Non controllable factors
Option 3: Accurate factors
Option 4: None of the above
Correct Answer:
Controllable factors
Solution : Control level factors refer to those factors which can be influenced at the level of the firm. For example decisions regarding packaging, brand name, selling price, distribution network, tools of promotion,etc.
Hence, option A is correct.