Question :  Which concept is highlighted in the given statement?
Statement:  It refers to those factors which affect the marketing decisions but are not control lable at the firms level.
 
Option 1: Controllable factors
 
Option 2: Non controllable factors
 
Option 3: Accurate factors
 
Option 4: None of the above
 
  Correct Answer:
 
 Non controllable factors
 
Solution : Non control level factors or environmental variables refers to those factors which affect the marketing decisions but are not controllable firm's level. For example it is very difficult to control political factors like government policy or economic factors like inflation rate.
Hence, option B is correct.
								
              
              



