Question : Which of the following is an example of a marketing intermediary?
Option 1: Manufacturer
Option 2: Wholesaler
Option 3: Retailer
Option 4: End consumer
Correct Answer: Wholesaler
Solution : The correct answer is (b) Wholesaler.
A wholesaler is an example of a marketing intermediary. A marketing intermediary is an entity or organization that helps facilitate the exchange of goods or services between a producer (manufacturer) and the end consumer. Wholesalers typically purchase products in bulk from manufacturers or suppliers and then resell them to retailers or other businesses. They play a crucial role in the distribution channel by handling large quantities of goods, providing storage facilities, and offering logistics services such as transportation and inventory management.
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