Question : Which of the following statement is correct?
Statement 1: Product mix refers to a combination of promotional tools used by the business to inform and pursuade the customers about the products.
Statement 2: Publicity is a medium of providing information about a particular product to the customer.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is false and statement 2 is true.
Solution : Promotion mix refers to a combination of promotional tools used by the business to inform and pursuade the customers about the products. Product mix offers to all those decisions relating to the product. Publicity is a medium of providing information about a particular product to the customer for which no effort is made by the producer.
Hence, option D is correct.