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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
In today's competitive and unpredictable business world, enterprises that can systematically use innovation have a competitive advantage and are better placed to increase competitiveness and productivity. The Competitive Strategy and Innovation online course focuses on taking advantage of internal resources and determining what makes a firm unique to gain and maintain a competitive edge.
Systematic innovation management is important in reacting to pandemics like COVID-19, technological development, or customers' rising environmental concerns. The Competitive Strategy and Innovation Training, led by LSE specialists, teaches candidates how to utilize innovation as a management weapon to differentiate themselves in a competitive environment.
The Competitive Strategy and Innovation syllabus delves into a variety of practical approaches and methodologies for identifying possibilities for invention in the face of disruption, assessing the feasibility of ideas, and developing marketing strategies for practical implementation. By doing the course, candidates will leave with a plan of action for sustaining long-term success in their organisation.
The Highlights
- London School of Economics offering
- Course provider Getsmarter
- 8 weeks duration
- Self-paced learning
- Downloadable resources
- Shareable certificate
- Online learning
- Projects and assessments
- Split option of payment
- 6-8 hours per week
Programme Offerings
- online learning
- quizzes
- Self-paced learning
- video lectures
- Case Studies
- Live polls
- Offline resources
- Infographics
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | LSE |
Fee type | Fee amount in INR |
Competitive Strategy and Innovation fees | Rs. 66,057 (Incl of all taxes) |
Eligibility Criteria
Certification Qualifying Details
To qualify for the Competitive Strategy and Innovation certification, candidates must finish the online modules of the course and submit all the project works and assignments included in the course. Students must participate in the class activities such as live polls, quizzes, questionnaires, surveys, etc. A series of assignments, practicals and class activities are used to assess the progress of students. All the requisites mentioned in the coursebook must be satisfied to qualify for the certification.
What you will learn
After completing the Competitive Strategy and Innovation online training, Students will learn how to assess their businesses against rivals and how to adapt to disruption. Participants will learn about various strategies for identifying and leveraging existing resources to create a competitive advantage. Candidates will also learn how to use technologies to improve organisational performance through different methodologies and frameworks and use the practical toolbox for fostering technological improvement for a competitive edge.
Who it is for
- Individuals from any sector wishing to improve their resilience in the face of upheaval can join the course.
- Business development executives who want to assist their organizations to become more flexible and become a platform for the development
- Management consultants seeking strategy formulation insights, as well as managers in charge of executing innovation and strategy within their organisation.
Admission Details
To get admission to the Competitive Strategy and Innovation program, follow the steps mentioned below:
- Open the official course page URL.
- Click on the ‘Register Now’ button to start the registration process
- Read the terms and conditions, and agree to continue
- Fill in the personal details to generate a profile on the course provider Getsmarter website
- Provide the billing address and fee sponsor information if any
- Pay the amount of fee using a preferred method and start online class on the scheduled date
The Syllabus
- Articulate the concept of the resource-based view of the firm
- Outline the importance of leveraging analytical reasoning for strategic business decisions
- Describe the effect of innovation on competitive strategy using the perspective of the resource-based view
- Show how business models relate to competitive positioning
- Illustrate the trade-off between value creation and value capture as pioneered in the concept of competition
- Describe the average profits of an industry using Porter’s five forces framework
- Determine the risks associated with competitive decisions when making a trade-off between value creation and value capture
- Identify competitors and complementors on the buyer and supplier sides
- Show value curves for products and services
- Indicate competitive positioning using a perceptual map
- Identify the relationship between an organisation's value proposition and its profit
- Create a VRI table to identify strategic resources and capabilities
- Analyse strategic resources for a competitive advantage
- Deconstruct a trade-off between value creation and value capture using the resource-based view
- Determine cumulative strategic resources for a competitive advantage
- Discuss the complex connection between stocks and flows
- Evaluate how an organisational design decision might influence an organisation's business model
- Design multiple business models for a single entrepreneurial idea
- Assess the feasibility of several business models that are derived from a single entrepreneurial idea
- Illustrate the three diagnostics, derived from Porter's generic strategies, needed to monitor an innovation system
- Review the relationship between disruption and success
- Articulate three ways in which innovation can present a new position according to Porter’s generic strategies for competitive advantage
- Evaluate the elements that best fit a blue ocean strategy
- Analyse the changes in competitive positioning that sustain a competitive advantage
- Use a product performance trajectory to influence research and design strategies
- Describe the link between a value proposition and the product development trajectory
- Evaluate a table of innovations using Porter's generic strategies
- Articulate the concept of competence destruction
- Choose appropriate research strategies for data collection
- Apply the five steps of design thinking
- Conduct a design thinking exercise on a practical case study
- Complete an empathy map
- Articulate how customer journey mapping can be used in an organisation
- Describe the process of customer journey mapping
- Draft a plan to foster consistent innovation for a competitive advantage
- Recommend key tools for strategy implementation in an organisation