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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Economics of Agro-Food Value Chains programme by Technische Universität München (TUM) will teach you how to tackle the common challenges in the agro-food value chain. Learn to continually upgrade the production quality and remain competitive across the value chain.
Moreover, in the Economics of Agro-Food Value Chains online course, you will be familiar with the concept of consumer value and essential quality of agricultural products. You will learn how to carry out market research with diverse lessons about pricing strategies, labelling, branding and innovation in this sector.
You will also understand how corporate social responsibility (CSR) can provide you with a competitive advantage and gain a holistic understanding of the industry standards. Lastly, the Economics of Agro-Food Value Chains programme will provide you with a comprehensive overview of how different chains and particularly, the retailing and distribution chain, coordinate with each other.
Besides, international experts from global universities will instruct the certification course. They will aid you in gaining insights into topics associated with the organisation of the agro-food value chains and food quality.
The Highlights
- 100% online
- Intermediate level course
- Approx. 43 hours of teaching
- Self-paced learning
- Electronic certificate from Coursera
- Flexible deadlines
- Shareable certificate
- Subtitles in Portuguese (Brazilian), French, Russian, Spanish, English
Programme Offerings
- Flexible Deadlines
- Subtitles in Different Languages
- Shareable Certificate
- financial aid
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2381 | yes | Coursera |
While the Economics of Agro-Food Value Chains training course is entirely free to audit, candidates need to pay a fee to receive the certificate. They can pay the certificate fee online. As for students who cannot afford to pay, they can apply for financial aid on the website.
The Economics of Agro-Food Value Chains certification training fee structure
Course option | Fee |
The Economics of Agro-Food Value Chains course with certification | Rs. 2,381 |
Eligibility Criteria
Certificate qualifying details
Upon finishing the Economics of Agro-Food Value Chains certification course, candidates need to appear for a final exam. Once candidates pass the exam, they need to purchase the electronic certificate from Coursera, who will upload the same on the accomplishment page of the candidate.
Candidates can directly download the certificate from the page or include the certificate to their LinkedIn profiles.
What you will learn
After the completion of the Economics of Agro-Food Value Chains training course by Coursera, you will become adept in:
- Defining the concept of quality for agricultural and food products and consumer value
- Conducting market research in this area
- Branding, labelling, pricing strategies and innovations in this sector
- Comprehending the importance of industrial standards
- Using corporate social responsibility (CSR) as a competitive advantage
- Coordination between the retailing and distribution sector chains
Who it is for
Admission Details
Follow these steps to join the Economics of Agro-Food Value Chains training course:
- Go to the course page.
- Click on “Enroll for Free” on the top right-side corner of the screen.
- Next, sign in to Coursera using your Google or Email account. Or else, use your Coursera account to sign up.
- The system will prompt you to choose between a paid and a free course. In the paid course you will receive a certificate in the end.
- Make the payment to complete the admission process.
Application Details
The application process for the Economics of Agro-Food Value Chains training course by Coursera requires you to first log-in to Coursera. Then, you need to choose between the paid and the free course.
The free course has all the resource material but not the certificate, which is only provided upon purchase.
The Syllabus
Videos
- Introduction
- Trends and Challenges
- The Food Value Chain
- Food Quality
Practice Exercises
- Lesson 1 - Introduction
- Trend in Agro-Food Value Chain
- Consumer Requirements
- Distribution of Value
Videos
- Part 1: Quality and Consumer Value
- Part 2: Quality and Consumer Value
- Part 3: Quality and Consumer Value
- Part 1: Strategies for Value Creation
- Part 2: Strategies for Value Creation
Practice Exercises
- Part 1: Quality and Consumer Value
- Part 2: Quality and Consumer Value
- Part 3: Quality and Consumer Value
- Part 1: Strategies for Value Creation
- Part 2: Strategies for Value Creation
Videos
- Part 1: Introduction to Market Research
- Part 2: Introduction to Market Research
- Data Types and Data Collection
- Part 1: Data Analysis
- Part 2: Data Analysis
- Part 3: Data Analysis
- Part 4: Data Analysis
Practice Exercises
- Part 1: Introduction to Market Research
- Part 2: Introduction to Market Research
- Data Types and Data Collection
- Part 1: Data Analysis
- Part 2: Data Analysis
- Part 3: Data Analysis
- Part 4: Data Analysis
Videos
- Part 1: Asymmetric Information and Market Failures
- Part 2: Asymmetric Information and Market Failures
- Part 3: Asymmetric Information and Market Failures
- Part 4: Asymmetric Information and Market Failures
- Product Attributes and their Classification
Practice Exercises
- Part 1: Asymmetric Information and Market Failures
- Part 2: Asymmetric Information and Market Failures
- Part 3: Asymmetric Information and Market Failures
- Part 4: Asymmetric Information and Market Failures
- Product Attributes and their Classification
Videos
- Part 1: Solving Market Failures
- Part 2: Solving Market Failures
- Part 1:Trust and Signaling
- Part 2: Trust and Signalling
Practice Exercises
- Part 1: Solving Market Failures
- Part 2: Solving Market Failures
- Part 1:Trust and Signaling
- Part 2: Trust and Signalling
Videos
- Basic pricing strategies
- Psychological Pricing
- Retailer Pricing Behaviour
Practice Exercises
- Basic pricing strategies
- Psychological Pricing
- Retailer Pricing Behaviour with Implication to Farmers’ Welfare
Videos
- Consumer’s purchasing process
- Consumer characteristics
- Segmentation, positioning, and brand personality
Practice Exercises
- Consumer’s purchasing process
- Consumer characteristics
- Segmentation, positioning, and brand personality
Videos
- Part 1: Geographical Indications (GI): concept, relevance and protection
- Part 2: Geographical Indications (GI): concept, relevance and protection
- GIs and market efficiency
Practice Exercises
- Part 1: Geographical Indications (GI): concept, relevance and protection
- Part 2: Geographical Indications (GI): concept, relevance and protection
- GIs and market efficiency
Videos
- Part 1: Definitions and Types of Innovation
- Part 2: Definitions and Types of Innovation
- Part 1: Models and Diffusion of Innovation
- Part 2: Models and Diffusion of Innovation
- Part 3: Models and Diffusion of Innovation
- Part 1: Drivers and Barriers of Innovation
- Part 2: Drivers and Barriers of Innovation
Practice Exercises
- Part 1: Definitions and Types of Innovation
- Part 2: Definitions and Types of Innovation
- Part 1: Models and Diffusion of Innovation
- Part 2: Models and Diffusion of Innovation
- Part 3: Models and Diffusion of Innovation
- Part 1: Drivers and Barriers of Innovation
- Part 2: Drivers and Barriers of Innovation
Videos
- Part 1: Definition of Corporate Social Responsibilities and the “Corporate Social Performance Model”
- Part 2: Definition of Corporate Social Responsibilities and the “Corporate Social Performance Model”
- Part 1: Corporate Social Responsibilities in the Agro-food Sector
- Part 2: Corporate Social Responsibilities in the Agro-food Sector
- Part 1: CSR Study - Coca-Cola
- Part 2: CSR Study - Coca-Cola
Practice Exercises
- Part 1: Definition of Corporate Social Responsibilities and the “Corporate Social Performance Model”
- Part 2: Definition of Corporate Social Responsibilities and the “Corporate Social Performance Model”
- Part 1: Corporate Social Responsibilities in the Agro-food Sector
- Part 2: Corporate Social Responsibilities in the Agro-food Sector
- Part 1: CSR Study - Coca-Cola
- Part 2: CSR Study - Coca-Cola
Videos
- Part 1: Introduction to Coordination
- Part 2: Introduction to Coordination
- Part 3: Introduction to Coordination
- Part 1: Contracts and the Incentive Problem
- Part 2: Contracts and the Incentive Problem
- Part 3: Contracts and the Incentive Problem
- Part 1: An Example
- Part 2: An Example
Practice Exercises
- Part 1: Introduction to Coordination
- Part 2: Introduction to Coordination
- Part 3: Introduction to Coordination
- Part 1: Contracts and the Incentive Problem
- Part 2: Contracts and the Incentive Problem
- Part 3: Contracts and the Incentive Problem
- Part 1: An Example
- Part 2: An Example
Videos
- Part 1: Modern Retail
- Part 2: Modern Retail
- Part 3: Modern Retail
- Part 1: Coordination in Modern Retail
- Part 2: Coordination in Modern Retail
- Part 3: Coordination in Modern Retail
Practice Exercises
- Part 1: Modern Retail
- Part 2: Modern Retail
- Part 3: Modern Retail
- Part 1: Coordination in Modern Retail
- Part 2: Coordination in Modern Retail
- Part 3: Coordination in Modern Retail
Videos
- Vertical Coordination and Transaction Costs
- Quality and Vertical Coordination
- What are Standards?
- Meta-standards or Meta-systems
- Part 1: Examples of Food Quality Standards
- Part 2: Examples of Food Quality Standards
Practice Exercises
- Vertical Coordination and Transaction Costs
- Quality and Vertical Coordination
- What are Standards?
- Meta-standards or Meta-systems
- Part 1: Examples of Food Quality Standards
- Part 2: Examples of Food Quality Standards
Practice Exercises
- Final Exam
Instructors
Technical University of Munich, Munich Frequently Asked Questions (FAQ's)
A group of international experts like Hannes Lang, Luisa Menapace, and Francesco Bimbo teach the Economics of Agro-Food Value Chains course.
The Economics of Agro-Food Value Chains online course requires 43 hours of learning.
Yes, the learners who enrol for the paid course will receive a combined certificate from Coursera and TUM.
There are two modes of learning- paid and unpaid. The only difference between the two modes is that learners will receive a certificate in the paid mode.
Yes, students unable to afford the fees can apply for financial aid on the Coursera website. Just fill out an application, and you will be notified if it is approved.
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