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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

Business development differs from one firm to the next. It has a broad range of talents and objectives as a profession, but regardless of the sector or products, propelling advancement has an effect on the development and, eventually, the profitability of any firm. The Business Development Management online course by UCT delves into the establishment of long-term advantages at each step of the company's growth: pre-sales, presentation, and post-sales.

The Business Development Management Training engages applicants with real-life case studies and concentrates on qualitative findings; it provides soft and hard skills to establish methods for creating and sustaining growth. The program teaches how to develop and build business partnerships for long-term wealth creation using customer relationship management and persuasive abilities.

The Business Development Management Syllabus empowers applicants to seek long-term wealth creation for existing and new customers, products, and relationships by developing an awareness of the influence that business development has on a firm. The course teaches students how to establish a company growth plan and a strategy for exploring new possibilities.

The Highlights

  • Self-paced learning
  • 6 weeks duration
  • Course provider Getsmarter
  • Online learning
  • Split option of payment
  • University of Cape Town offering
  • Projects and assessments
  • 7-10 hours per week
  • Downloadable resources
  • Shareable certificate

Programme Offerings

  • Self-paced learning
  • Infographics
  • quizzes
  • Live polls
  • online learning
  • Offline resources
  • Case Studies
  • video lectures

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesUCT Cape Town

Fee type

Fee amount in INR

Business Development Management fees

Rs. 49,164  

The Business Development Management fees are Rs. 49,164 . Applicants should pay the total fee at the time of registration or they can choose the partial option of payment to pay the fee amount in 2 installments. If the applicant opts for the installment option, they will have to pay an extra 3% amount as an admin fee. Applicants can pay the fee with the help of a debit/credit card or bank transfer/EFT.

Eligibility Criteria

Certification Qualifying Details

To qualify for the Business Development Certification, Applicants should finish all the online learning course modules and submit all the projects and assignments on the deadline decided by the course provider. Candidates should participate in the class-wide quizzes, case studies, and various classroom activities. A sequence of projects and assignments submitted during the course is used to assess the progress of students. All the requisites outlined in the handbook of the online course should be completed to qualify for the UCT certification.

What you will learn

Marketing skillsBusiness ManagementEntrepreneurial skillsSales skills

Upon the completion of Business Development Management, Candidates will learn how to predict possibilities for new and current goods and services, which will help the company grow even more. Learners will build confidence in their ability to create a pitch and successfully negotiate in order to influence customers and complete agreements.

Who it is for

  • Professionals in relationship management, business development and or account management position who are in charge of obtaining new business and managing a corporation's connection with its consumers.
  • Business development executives and Sales managers who are in charge of fulfilling sales goals and want to enhance their negotiating, pitching, and interpersonal abilities.
  • Individuals seeking to step into strategic business jobs would benefit from official certification of their new abilities with a degree from UCT.

Admission Details

For admission to the Business Development Management course for beginners by UCT, just follow the step-by-step procedure:

Step 1. Follow the link given below to open the official course page


Step 2. Locate the ‘Register Now’ button on the course page and click to start the registration

Step 3. Read the T&C of the course provider and agree to further proceed

Step 4. Generate your profile on the course provider Getsmarter website

Step 5. Fill in the billing details and sponsor details if applicable

Step 6. Pay the program fee using a credit/debit card or bank transfer and start the class

The Syllabus

  • Discuss how the elements of cost leadership, differentiation, cost focus, and focused differentiation impact marketing
  • Define the who, what, and how of a business using a business analysis technique
  • Use the Business Model Canvas tool to understand a business
  • Execute a SWOT analysis

  • Review new and existing customers and products
  • Demonstrate an understanding of existing products using the BCG growth-share matrix
  • Deduce who the customer is along five descriptive dimensions
  • Determine how the span of marketing relates to sales

  • Describe how persuasion relates to pitching
  • Identify the benefits and limitations of pitching styles
  • Articulate the role of negotiation in price positioning
  • Assess a pitch and recommend improvements
  • Compare single-party and multi-party negotiations

  • Articulate how effective communication can be used in conflict management
  • Describe the appropriate interpersonal strategy for effective relationship management
  • Recommend the most appropriate interpersonal strategy for a specific context
  • Investigate ethics and business practices in different cultural contexts

  • Categorise the functions of project, programme, product, and account managers
  • Describe how to set up, implement, and monitor a business development plan
  • Compile a business development plan
  • Evaluate product and market growth using the product life cycle

  • Discuss how the nature of change informs the understanding of the environment
  • Recognize how Porter’s Five Forces model can be used to identify new products and customers
  • Evaluate how to take an organisation into a new space using Porter’s Five Forces model
  • Assess the impact of uncertainty on an organisation’s scenario planning


UCT Cape Town Frequently Asked Questions (FAQ's)

1: What is Business Development?

 Business development is the concept, efforts, and actions that help a company grow. This involves generating sales, expanding the firm, and enhancing profitability.

2: What are the key skills required for Business Development?

Some of the key skills for business management are communication, negotiation, research, collaboration, persuasion, and business intelligence skills.

3: What is a business development strategy?

 A business development strategy is a framework that explains the various approaches used to achieve business goals.

4: What are the 4 growth strategies?

The 4 growth strategies are Market development, diversification, Market penetration, and product development.

5: How do I become a BDM?

One can become a BDM by doing the Business Development Certification course from the University of Cape Town.

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