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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf StudyVideo and Text Based

    Course Overview

    The way companies engage with their consumers has changed as a result of social media. Social channels, which were once mostly utilized for personal communication, are now recognized as critical marketing tools, and organizations must have a solid framework in place to appropriately exploit social media channels for marketing achievement. The Social Media Marketing online course is aimed to deliver knowledge of various tools and practices for creating a successful marketing strategy.

    According to the Buffer 2019 study, 57% of marketers feel that digital marketing has been extremely effective for their companies. The Social Media Marketing Training introduces applicants to the African social marketing environment and familiarizes them with fundamental ideas and methodologies that may be utilized to increase a company's social media presence.

    The Social Media Marketing syllabus teaches students how to manage a social networking ecosystem and utilize social media channels to increase sales and create leads. The course helps candidates to gain a thorough social media marketing approach that corresponds with business goals.

    The Highlights

    • Course provider Getsmarter
    • Downloadable resources
    • University of Cape Town offering
    • Online learning
    • Shareable certificate
    • 7-10 hours per week
    • Split option of payment
    • 8 weeks duration
    • Self-paced learning
    • Projects and assessments

    Programme Offerings

    • Self-paced learning
    • Infographics
    • video lectures
    • Live polls
    • Offline resources
    • quizzes
    • Case Studies
    • online learning

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesUCT Cape Town

    The fees for the Social Media Marketing course is :

    Fee type

    Amount

    Social Media Marketing fees

    Rs. 82,561


    Installment Plan :

    1st installmentRequired before:

    Jun 23, 2026

    Amount Due:

    ₹41,281.00 INR

    2nd installmentRequired before:

    Jul 23, 2026    

    Amount Due:

    ₹41,280.00 INR


    Eligibility Criteria

    Certification Qualifying Details

    Candidates should complete all the learning modules along with submitting quizzes, polls. Assignments and projects and should participate in the classroom activities to qualify for the Social Media Marketing certification. The progress of students is analysed with the help of assignments and projects submitted during the course. Learners should meet all the requirements outlined in the material book to get qualified.

    What you will learn

    Social media skillsAdvertising skillsDigital marketing skillsContent Management skills

    After the completion of Social Media Marketing online training, Candidates will learn how to produce social media content with the goal of increasing brand visibility and driving interaction. Candidates will learn how to create and administer a social media marketing expenditure and also learn about methods for measuring and optimising the efficacy of marketing campaigns.


    Who it is for

    • Community managers, digital marketing executives, and content marketers who wish to successfully develop and execute important social media strategies to achieve corporate goals.
    • Marketing managers or Sales Managers who seek a strategy to stand out in a saturated market will be benefited from the online course.
    • Brand leaders, business owners, or Public relation executives seeking a competitive edge via the implementation of basic marketing techniques applicable to a number of social media outlets.

    Admission Details

    For admission to the Social Media Marketing online certification course, just follow the steps outlined below:

    Step 1. Open the SM marketing course page with the URL given below

    https://www.getsmarter.com/products/uct-social-media-marketing-online-short-course

    Step 2. Tap the ‘Register Now’ button to start the admission procedure

    Step 3. Agree to the T&C by reading it and agree with them to continue

    Step 4. Fill in the personal details to create an account on the provider portal 

    Step 5. Fill in the billing address along with sponsor information if applicable

    Step 6. Start the course by paying fees through various payment options

    The Syllabus

    Instructors

    UCT Cape Town Frequently Asked Questions (FAQ's)

    1: What is social media marketing?

    The use of social networks and social media to sell a company's products or services is referred to as social media marketing.

    2: What are the 7 core functions of social media?

    Conversation, presence, reputation, identity, sharing, relationships, and groups are the 7 core functions of social media.

    3: How social media is used in personal and professional use?

    Personal usage of social media is to stay in touch with friends. Social media is used professionally to locate and communicate with consumers, as well as to promote sales.

    4: Why is social media very important?

    Social media is an essential platform for engaging with people and building relationships.

    5: Which is the best SMM course?

    The SMM certification course offered by the University of Cape Town in collaboration with Getsmarter is the best SMM course.

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