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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The way companies engage with their consumers has changed as a result of social media. Social channels, which were once mostly utilized for personal communication, are now recognized as critical marketing tools, and organizations must have a solid framework in place to appropriately exploit social media channels for marketing achievement. The Social Media Marketing online course is aimed to deliver knowledge of various tools and practices for creating a successful marketing strategy.

According to the Buffer 2019 study, 57% of marketers feel that digital marketing has been extremely effective for their companies. The Social Media Marketing Training introduces applicants to the African social marketing environment and familiarizes them with fundamental ideas and methodologies that may be utilized to increase a company's social media presence.

The Social Media Marketing syllabus teaches students how to manage a social networking ecosystem and utilize social media channels to increase sales and create leads. The course helps candidates to gain a thorough social media marketing approach that corresponds with business goals.

The Highlights

Course provider Getsmarter
Downloadable resources
University of Cape Town offering
Online learning
Shareable certificate
7-10 hours per week
Split option of payment
8 weeks duration
Self-paced learning
Projects and assessments

Programme Offerings

Self-paced learning
Infographics
video lectures
Live polls
Offline resources
quizzes
Case Studies
online learning

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	UCT Cape Town

Fee type	Fee amount in INR
Social Media Marketing fees	Rs. 62,133 (Incl of all taxes)

The Social Media Marketing fees are Rs. 62,133 (Incl of all taxes). Candidates will have to either pay the full amount of the program at the time of registration or they can choose the split option of payment in which the candidate can pay the total amount of fee in 2 payments. If the candidate opts for a split method of paying the fee, a 3% administration charge will be added to the total amount of the fee. The payment can be made using a bank transfer or credit/debit card.

Eligibility Criteria

Certification Qualifying Details

Candidates should complete all the learning modules along with submitting quizzes, polls. Assignments and projects and should participate in the classroom activities to qualify for the Social Media Marketing certification. The progress of students is analysed with the help of assignments and projects submitted during the course. Learners should meet all the requirements outlined in the material book to get qualified.

What you will learn

Social media skillsDigital marketing skillsAdvertising skillsContent Management skills

After the completion of Social Media Marketing online training, Candidates will learn how to produce social media content with the goal of increasing brand visibility and driving interaction. Candidates will learn how to create and administer a social media marketing expenditure and also learn about methods for measuring and optimising the efficacy of marketing campaigns.

Who it is for

Public Relation ExecutiveSales RepresentativeDigital Marketing Executive

Community managers, digital marketing executives, and content marketers who wish to successfully develop and execute important social media strategies to achieve corporate goals.
Marketing managers or Sales Managers who seek a strategy to stand out in a saturated market will be benefited from the online course.
Brand leaders, business owners, or Public relation executives seeking a competitive edge via the implementation of basic marketing techniques applicable to a number of social media outlets.

Admission Details

For admission to the Social Media Marketing online certification course, just follow the steps outlined below:

Step 1. Open the SM marketing course page with the URL given below

(https://www.getsmarter.com/products/uct-social-media-marketing-online-short-course)

Step 2. Tap the ‘Register Now’ button to start the admission procedure

Step 3. Agree to the T&C by reading it and agree with them to continue

Step 4. Fill in the personal details to create an account on the provider portal

Step 5. Fill in the billing address along with sponsor information if applicable

Step 6. Start the course by paying fees through various payment options

The Syllabus

Outline current trends in the South African social media landscape
Define the concept of social media marketing
Identify types of social media and their associated characteristics
Show how a social media strategy fits into an overall marketing strategy
Discuss the optimal uses of social media platforms in marketing a business or brand

Discuss how content is key to creating social media presence
Recognise the relationship between types of content and a business or brand
Apply the guidelines for creating content on various social media platforms
Decide on a content plan to promote a brand’s presence through social media
Compare content creation strategies across social media platforms
Show how to incorporate SEO into social media content

Show how the features of a social media platform can enhance a brand’s principles
Identify social media tools and features that can be used to communicate a brand’s principles
Analyse the elements of a social media campaign
Distinguish the role of influencers in increasing brand awareness
Evaluate the effectiveness of a social media campaign in achieving its goals and objectives
Formulate an influencer campaign to incorporate into a social marketing strategy

Identify the importance of developing a community management strategy for a brand or business
Define the concept of online reputation management
Discuss how to create and maintain a community management strategy
Compare strategies for using social media in customer service
Show how market research and crowdsourcing can be used to glean consumer insights
Recommend ways to improve a brand’s community and online reputation management

Identify the importance of allocating and drawing up a social media budget
Define the role of social media advertising
Discuss how social media can drive sales and leads
Compare strategies for social media advertising across social media platforms and target audiences
Complete a social media budget for a brand or business

Discuss the difficulties of measuring social media ROI in marketing efforts
Define the concept of social media ROI
Show how social media ROI can be tracked and measured
Decide how to use analytics to optimise a brand or business’s social media performance going forward
Analyse a social media report to identify methods for increasing ROI

Discuss the different ways in which social media marketing can be organised and executed
Identify the various social media roles at work within businesses and agencies
Research social media management dashboards for managing multiple social media accounts
Articulate the opportunities and challenges of a career in social media
Show how to structure a social media team
Analyse the future of the social media marketing arena

Identify the elements of a social media audit and competitor analysis
Define a social media strategy and what it includes
Articulate social media goals and objectives
Develop a social media marketing strategy for a brand or business
Distinguish content themes that will guide a business or brand’s social marketing strategy

Instructors

UCT Cape Town Frequently Asked Questions (FAQ's)

1: What is social media marketing?

The use of social networks and social media to sell a company's products or services is referred to as social media marketing.

2: What are the 7 core functions of social media?

Conversation, presence, reputation, identity, sharing, relationships, and groups are the 7 core functions of social media.

3: How social media is used in personal and professional use?

Personal usage of social media is to stay in touch with friends. Social media is used professionally to locate and communicate with consumers, as well as to promote sales.

4: Why is social media very important?

Social media is an essential platform for engaging with people and building relationships.

5: Which is the best SMM course?

The SMM certification course offered by the University of Cape Town in collaboration with Getsmarter is the best SMM course.