Social Media Marketing
Learn how to use major social networks to increase brand visibility and consumer reach with the Social Media Marketing Course by UCT.
Online
8 Weeks
70,058 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The way companies engage with their consumers has changed as a result of social media. Social channels, which were once mostly utilized for personal communication, are now recognized as critical marketing tools, and organizations must have a solid framework in place to appropriately exploit social media channels for marketing achievement. The Social Media Marketing online course is aimed to deliver knowledge of various tools and practices for creating a successful marketing strategy.
According to the Buffer 2019 study, 57% of marketers feel that digital marketing has been extremely effective for their companies. The Social Media Marketing Training introduces applicants to the African social marketing environment and familiarizes them with fundamental ideas and methodologies that may be utilized to increase a company's social media presence.
The Social Media Marketing syllabus teaches students how to manage a social networking ecosystem and utilize social media channels to increase sales and create leads. The course helps candidates to gain a thorough social media marketing approach that corresponds with business goals.
The Highlights
- Course provider Getsmarter
- Downloadable resources
- University of Cape Town offering
- Online learning
- Shareable certificate
- 7-10 hours per week
- Split option of payment
- 8 weeks duration
- Self-paced learning
- Projects and assessments
Programme Offerings
- Self-paced learning
- Infographics
- video lectures
- Live polls
- Offline resources
- quizzes
- Case Studies
- online learning
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UCT Cape Town |
The fees for the Social Media Marketing course is :
Fee type | Amount |
Social Media Marketing fees | Rs. 70,058 |
Installment Plan :
| 1st installment | Required before: 2025-01-17 | Amount Due: ₹35,029.00 INR |
| 2nd installment | Required before: 2025-02-16 | Amount Due: ₹35,029.00 INR |
Eligibility Criteria
Certification Qualifying Details
Candidates should complete all the learning modules along with submitting quizzes, polls. Assignments and projects and should participate in the classroom activities to qualify for the Social Media Marketing certification. The progress of students is analysed with the help of assignments and projects submitted during the course. Learners should meet all the requirements outlined in the material book to get qualified.
What you will learn
After the completion of Social Media Marketing online training, Candidates will learn how to produce social media content with the goal of increasing brand visibility and driving interaction. Candidates will learn how to create and administer a social media marketing expenditure and also learn about methods for measuring and optimising the efficacy of marketing campaigns.
Who it is for
- Community managers, digital marketing executives, and content marketers who wish to successfully develop and execute important social media strategies to achieve corporate goals.
- Marketing managers or Sales Managers who seek a strategy to stand out in a saturated market will be benefited from the online course.
- Brand leaders, business owners, or Public relation executives seeking a competitive edge via the implementation of basic marketing techniques applicable to a number of social media outlets.
Admission Details
For admission to the Social Media Marketing online certification course, just follow the steps outlined below:
Step 1. Open the SM marketing course page with the URL given below
https://www.getsmarter.com/products/uct-social-media-marketing-online-short-course
Step 2. Tap the ‘Register Now’ button to start the admission procedure
Step 3. Agree to the T&C by reading it and agree with them to continue
Step 4. Fill in the personal details to create an account on the provider portal
Step 5. Fill in the billing address along with sponsor information if applicable
Step 6. Start the course by paying fees through various payment options
The Syllabus
- Define the concept of social media marketing
- Outline current trends in the South African social media landscape
- Identify types of social media and their associated characteristics
- Discuss the optimal uses of social media platforms in marketing a business or brand
- Show how a social media strategy fits into an overall marketing strategy
- Recognise the relationship between types of content and a business or brand
- Discuss how content is key to creating social media presence
- Apply the guidelines for creating content on various social media platforms
- Compare content creation strategies across social media platforms
- Decide on a content plan to promote a brand’s presence through social media
- Show how to incorporate SEO into social media content
- Identify social media tools and features that can be used to communicate a brand’s principles
- Show how the features of a social media platform can enhance a brand’s principles
- Analyse the elements of a social media campaign
- Evaluate the effectiveness of a social media campaign in achieving its goals and objectives
- Distinguish the role of influencers in increasing brand awareness
- Formulate an influencer campaign to incorporate into a social marketing strategy
- Define the concept of online reputation management
- Identify the importance of developing a community management strategy for a brand or business
- Discuss how to create and maintain a community management strategy
- Show how market research and crowdsourcing can be used to glean consumer insights
- Compare strategies for using social media in customer service
- Recommend ways to improve a brand’s community and online reputation management
- Define the role of social media advertising
- Identify the importance of allocating and drawing up a social media budget
- Discuss how social media can drive sales and leads
- Complete a social media budget for a brand or business
- Compare strategies for social media advertising across social media platforms and target audiences
- Define the concept of social media ROI
- Discuss the difficulties of measuring social media ROI in marketing efforts
- Show how social media ROI can be tracked and measured
- Analyse a social media report to identify methods for increasing ROI
- Decide how to use analytics to optimise a brand or business’s social media performance going forward
- Identify the various social media roles at work within businesses and agencies
- Discuss the different ways in which social media marketing can be organised and executed
- Research social media management dashboards for managing multiple social media accounts
- Show how to structure a social media team
- Articulate the opportunities and challenges of a career in social media
- Analyse the future of the social media marketing arena
- Define a social media strategy and what it includes
- Identify the elements of a social media audit and competitor analysis
- Articulate social media goals and objectives
- Distinguish content themes that will guide a business or brand’s social marketing strategy
- Develop a social media marketing strategy for a brand or business
Instructors
UCT Cape Town Frequently Asked Questions (FAQ's)
The use of social networks and social media to sell a company's products or services is referred to as social media marketing.
Conversation, presence, reputation, identity, sharing, relationships, and groups are the 7 core functions of social media.
Personal usage of social media is to stay in touch with friends. Social media is used professionally to locate and communicate with consumers, as well as to promote sales.
Social media is an essential platform for engaging with people and building relationships.
The SMM certification course offered by the University of Cape Town in collaboration with Getsmarter is the best SMM course.