Careers360 Logo
ask-icon
share
    Compare

    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf StudyVideo and Text Based

    Courses and Certificate Fees

    Fees InformationsCertificate AvailabilityCertificate Providing Authority
    INR 2436yesCoursera

    The Syllabus

    Videos
    • Introduction to ethical social media
    • Navigating the MOOC
    • Introduction to module 1
    • What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney
    • What are social media?
    • What is my online identity?
    • The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales
    • Who uses social media?
    • Connect me to the bigger picture
    • Module 1 summary
    Readings
    • Module 1 readings
    • Tweet your core affiliation
    Practice Exercise
    • Social media concepts

    Videos
    • Introduction to Module 2
    • What is the difference between a network and a community?
    • What is user-created content?
    • What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology
    • How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden
    • Social media's hidden power agents
    • Community management. Interview with Venessa Paech
    • Module 2 summary
    Readings
    • Module 2 readings
    • Optional activity: managing your social media
    Practice Exercise
    • Who are the users of social media?

    Videos
    • Introduction to Module 3
    • The impact of social media on cultural production
    • How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House
    • How are global institutions using social media?
    • Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)
    • What are precarious labour models?
    • Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney
    • Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council
    • Module 3 summary
    Readings
    • Module 3 readings
    • Optional activity: Explore a cultural institution's social media
    Practice Exercise
    • Participatory Culture and Media Organisations

    Videos
    • Introduction to Module 4
    • What are data analytics?
    • How do we generate meaning from social media data analytics?
    • How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois
    • Iterative social media design
    • Module 4 summary
    Readings
    • Module 4 readings
    • Optional activity: Interpreting social media data
    Practice Exercise
    • Social Media Data Analytics

    Videos
    • Introduction to Module 5
    • University ethics. Interview with Dr. Margaret Faedo, Research Integrity and Ethics, University of Sydney.
    • Social media & disability. Interview with Professor Gerard Goggin, University of Sydney
    • The ethics of social media births and deaths. Interview with Dr. Tama Leaver, Curtin University
    • Module 5 summary3m
    • MOOC Summary
    Reading
    • Module 5 readings
    Practice Exercise
    • Social media ethics

    Instructors

    Articles

    Student Community: Where Questions Find Answers

    Ask and get expert answers on exams, counselling, admissions, careers, and study options.