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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf StudyVideo and Text Based

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesCoursera

    The Syllabus

    Videos
    • Introduction to ethical social media
    • Navigating the MOOC
    • Introduction to module 1
    • What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney
    • What are social media?
    • What is my online identity?
    • The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales
    • Who uses social media?
    • Connect me to the bigger picture
    • Module 1 summary
    Readings
    • Module 1 readings
    • Tweet your core affiliation
    Practice Exercise
    • Social media concepts

    Videos
    • Introduction to Module 2
    • What is the difference between a network and a community?
    • What is user-created content?
    • What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology
    • How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden
    • Social media's hidden power agents
    • Community management. Interview with Venessa Paech
    • Module 2 summary
    Readings
    • Module 2 readings
    • Optional activity: managing your social media
    Practice Exercise
    • Who are the users of social media?

    Videos
    • Introduction to Module 3
    • The impact of social media on cultural production
    • How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House
    • How are global institutions using social media?
    • Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)
    • What are precarious labour models?
    • Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney
    • Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council
    • Module 3 summary
    Readings
    • Module 3 readings
    • Optional activity: Explore a cultural institution's social media
    Practice Exercise
    • Participatory Culture and Media Organisations

    Videos
    • Introduction to Module 4
    • What are data analytics?
    • How do we generate meaning from social media data analytics?
    • How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois
    • Iterative social media design
    • Module 4 summary
    Readings
    • Module 4 readings
    • Optional activity: Interpreting social media data
    Practice Exercise
    • Social Media Data Analytics

    Videos
    • Introduction to Module 5
    • University ethics. Interview with Dr. Margaret Faedo, Research Integrity and Ethics, University of Sydney.
    • Social media & disability. Interview with Professor Gerard Goggin, University of Sydney
    • The ethics of social media births and deaths. Interview with Dr. Tama Leaver, Curtin University
    • Module 5 summary3m
    • MOOC Summary
    Reading
    • Module 5 readings
    Practice Exercise
    • Social media ethics

    Instructors

    Articles

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