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Social Media Marketing Course Online
Learn the Social Media Marketing certification course by Digital Vidya to master the core concepts and practices of social media to create social campaigns.
Online
1 Month
₹ 11,900
Quick facts
particular | details | ||
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekdays, Weekends
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Course overview
The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.
In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs.
The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum.
Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya.
The highlights
- Discussion forums
- Free SEO tools
- Self-directed learning
- Over 4 hands-on projects
- 100% interview guarantee
- 24x7 trainer’s support
- Google certifications
- Lifetime access to all the course material
- Research-based internship
- HubSpot Inbound Marketing certification
- Government certification (Vskills)
- Instructor-led online classes
- Course completion certificate
Program offerings
- Self-paced module
- Discussion forum
- 100% interview guarantee
- 3 industry certifications
- Research-based internship
- Lifetime access to curriculum content
- 24x7 trainer’s support
- Hands-on assignments
- Smm completion certificate
Course and certificate fees
Fees information
The Learn Social Media Marketing Course Online fee consists of the certification exam fee, course price, and GST. In the case of group registrations (three or more), a 10% discount is also available on the course fee.
Learn Social Media Marketing Course Online Fee Structure
Course Name | Fee in INR |
Certified Social Media Marketing Master | Rs. 11,900 |
GST | Rs. 2,142 |
Total Fee | Rs. 14,042 |
certificate availability
certificate providing authority
Eligibility criteria
Candidates must pass different certification exams to avail various SMM Course certifications. However, they must first finish the month-long Social Media Marketing Course Online programme.
What you will learn
The Social Media Marketing online course will equip you with the core social media skills to enhance your business operations. Upon completion of the Social Media Marketing programme, you will:
- Know about digital marketing, the latest social media stats, and relevant social media trends
- Know about Facebook engagement and work on leveraging its insights, brand pages and ambassadors for marketing success
- Create effective Facebook marketing strategies
- Execute successful Facebook advertising and community building
- Know about utilizing Twitter’s potential for brand building, PR, hashtags, trends, customer engagement, and thought leadership
- Use LinkedIn’s potential for personal branding and effective B2B lead generation
- Use different social media channels to leverage their marketing abilities
- Effectively measure social media ROI
- Create successful multi-channel social media strategies
Who it is for
Any marketing student or professional who wants to master social media marketing for profitable business growth will benefit from this course. Nonetheless, the Social Media Marketing course by Digital Vidya is recommended for these professionals: -
- Digital marketers
- IT professionals
- Entrepreneurs
- HR professionals
- MBA students
- B.E. students
- Business owners
- Sales professionals
- BBA students
- Marketing professionals
Admission details
To join the Social Media Marketing programme, you can follow these steps:
Go to Digital Vidya’s website
Look for the “Learn Social Media Marketing Course Online” option on the webpage.
As you choose the option, you will be redirected to the SMM course certification page.
Now, scroll ahead to find the "Apply Now" button and click on it.
Fill the form with your Email, Phone Number, Name, and then click on the “Apply Now” button.
Complete the payment and submit the form.
Filling the form
If you want to enrol in the Learn Social Media Marketing Course Online programme by Digital Vidya, you have to complete an application form. Enter your contact details such as email, phone number, and name in the application form. Once you are done, complete the fee payment and submit your application.
The syllabus
Why is Social Media Beneficial?
Demystifying Facebook’s Community Building
- Introduction to Facebook’s brand pages
- How can you create Facebook marketing strategies
- EdgeRank Algorithm: why engagement is essential for success on Facebook?
- How can you create various brand ambassadors on Facebook?
- Facebook applications for engagement and fan growth
- Using Facebook’s insights for successful marketing
- Relevant success stories of Facebook marketing (Indian and global)
Establishing Facebook Marketing Strategies
- Objectives to ROI: the complete journey
- Competitive research
- Strategy presentations by candidates
- Exercise: candidates must create strategies of Facebook marketing for their respective organizations
Live Community Building and Advertising on Facebook
- Facebook Ads and their types
- Google Adwords vs. Facebook Ads
- Optimization of Targeting and Ad copy
- CTR’s importance
- Exercise: launch and promotion of live Facebook communities by the candidates
Twitter and its Significance
- What is Twitter?
- Twitter for brand building, thought leadership, PR, and customer engagement
- Leveraging its trends, hashtags, and lists
- Twitter tools for listening and measuring influence: Klout, PeerIndex, and TweetDeck
Using LinkedIn for Personal Branding and B2B Lead Generation
- What is LinkedIn?
- Using individual profiles for lead generation
- Lead generation as an enterprise: ads, API, company page, groups
- Exercises: groups, answers, status updates, profile makeovers, recommendations
Other Social Media Channels
- Opportunities in other social media channels such as Pinterest, SlideShare, Google+, etc.
- Open discussion on how to leverage them
Social Media’s ROI Measurement
- Guidelines for social media measurement
- Qualitative feedback’s importance
- ROI measurement’s framework
- Establishing an ROI metrics dashboard
- ROI measurement tools
Multi-Channel Social Media Strategy: Planning and Creating
- Choosing social media channels that are relevant
- Creating multi-channel strategies for social media
- Resource planning: key competencies, outsource vs. in-house, tools, etc.
Evaluation process
The Social Media Marketing course conducts two certification exams after you finish the course completion.
Firstly, the Certified Social Media Marketing Master (CSMMM) exam, which you can undertake after completing a month-long SMM training programme. You can choose the preferred centre from over 70 test centres available. The exam will be an hour-long, with a total of 50 questions, where you will need to score a minimum 70% to pass the test.
Secondly, there is the Certified Social Media Marketing Professional (CSMMP) exam. You can undertake this exam after finishing the entire Social Media Marketing course curriculum. Select from over 70 exam centres available in India. The exam will be for an hour with 50 questions, where you must score at least 50% to pass.
How it helps
The Social Media Marketing programme by Digital Vidya primarily focuses on teaching the required skills for an enhanced SMM professional. Through its lessons, projects, sessions, and assignments, you will learn the core SMM skills for building reach, aggregating users, building customer relationships, and brand image.
Furthermore, the training course will help you learn the key industry methods while getting hands-on experience through assignments as well. The training curriculum will shape you to be a fluent SMM professional, for recruiters who seek certified social media marketing professionals.
Instructors
Mr Kapil Nakra
Co-Founder
Digital Vidya
Mr Pradeep Chopra
Co-Founder
Digital Vidya
Mr Rohit Uttamchandani
Senior Manager
Freelancer
Ms Samvidha Sinha
Instructor
Freelancer
FAQs
A social media marketing certification will help you pursue career paths such as content marketing manager, social media consultant, social media officer, social media coordinator, communications assistant, and so on.
While many online and offline courses offer SMM lessons, Learn Social Media Marketing Course Online by Digital Vidya covers all the facets to help you become fluent in SMM tools and implementation.
Vskills is a certification exam for ‘skills testing’, conducted by ICSIL, a Government of NCT Delhi Company and a Government of India Undertaking.
We pre-record all sessions and live classes, and hence, if you miss one, you can watch its respective video.
Digital Vidya awards the SMM certification.