Introduction to social media and digital marketing
Relevant stories of social media success (Indian and global)
Latest trends and stats about social media (Indian and global)
Social Media Marketing Course Online
Master the core concepts and practices of social media to create compelling social media campaigns for enhanced ROIs.
Medium of instructions English
Mode of study Online
Mode of learning Self study, Classroom
Mode of Delivery Video and Text Based
Learning Time Fixed Time
course applicable for Individuals
The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.
In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs.
The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum.
Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya.
Free SEO tools
Over 4 hands-on projects
100% interview guarantee
24x7 trainer’s support
Lifetime access to all the course material
HubSpot Inbound Marketing certification
Government certification (Vskills)
Instructor-led online classes
Course completion certificate
Course And Certificate Fees
The Learn Social Media Marketing Course Online fee consists of the certification exam fee, course price, and GST. In the case of group registrations (three or more), a 10% discount is also available on the course fee.
Learn Social Media Marketing Course Online Fee Structure
Certified Social Media Marketing Master
Who it is for
Any marketing student or professional who wants to master social media marketing for profitable business growth will benefit from this course. Nonetheless, the Social Media Marketing course by Digital Vidya is recommended for these professionals: -
Candidates must pass different certification exams to avail various SMM Course certifications. However, they must first finish the month-long Social Media Marketing Course Online programme.
What you will learn
The Social Media Marketing online course will equip you with the core social media skills to enhance your business operations. Upon completion of the Social Media Marketing programme, you will:
Know about digital marketing, the latest social media stats, and relevant social media trends
Know about Facebook engagement and work on leveraging its insights, brand pages and ambassadors for marketing success
Create effective Facebook marketing strategies
Execute successful Facebook advertising and community building
Know about utilizing Twitter’s potential for brand building, PR, hashtags, trends, customer engagement, and thought leadership
Use LinkedIn’s potential for personal branding and effective B2B lead generation
Use different social media channels to leverage their marketing abilities
Effectively measure social media ROI
Create successful multi-channel social media strategies
To join the Social Media Marketing programme, you can follow these steps:
Go to Digital Vidya’s website: https://www.digitalvidya.com/.
Look for the “Learn Social Media Marketing Course Online” option on the webpage.
As you choose the option, you will be redirected to the SMM course certification page.
Now, scroll ahead to find the "Apply Now" button and click on it.
Fill the form with your Email, Phone Number, Name, and then click on “Apply Now” button.
Complete the payment and submit the form.
Why is Social Media Beneficial?
Demystifying Facebook’s Community Building
Introduction to Facebook’s brand pages
How can you create Facebook marketing strategies
EdgeRank Algorithm: why engagement is essential for success on Facebook?
How can you create various brand ambassadors on Facebook?
Facebook applications for engagement and fan growth
Using Facebook’s insights for successful marketing
Relevant success stories of Facebook marketing (Indian and global)
Establishing Facebook Marketing Strategies
Objectives to ROI: the complete journey
Strategy presentations by candidates
Exercise: candidates must create strategies of Facebook marketing for their respective organizations
Live Community Building and Advertising on Facebook
Facebook Ads and their types
Google Adwords vs. Facebook Ads
Optimization of Targeting and Ad copy
Exercise: launch and promotion of live Facebook communities by the candidates
Twitter and its Significance
What is Twitter?
Twitter for brand building, thought leadership, PR, and customer engagement
Leveraging its trends, hashtags, and lists
Twitter tools for listening and measuring influence: Klout, PeerIndex, and TweetDeck
Using LinkedIn for Personal Branding and B2B Lead Generation
What is LinkedIn?
Using individual profiles for lead generation
Lead generation as an enterprise: ads, API, company page, groups
Exercises: groups, answers, status updates, profile makeovers, recommendations
Other Social Media Channels
Opportunities in other social media channels such as Pinterest, SlideShare, Google+, etc.
Open discussion on how to leverage them
Social Media’s ROI Measurement
Guidelines for social media measurement
Qualitative feedback’s importance
ROI measurement’s framework
Establishing an ROI metrics dashboard
ROI measurement tools
Multi-Channel Social Media Strategy: Planning and Creating
Choosing social media channels that are relevant
Creating multi-channel strategies for social media
Resource planning: key competencies, outsource vs. in-house, tools, etc.
Filling the form
If you want to enrol in the Learn Social Media Marketing Course Online programme by Digital Vidya, you have to complete an application form. Enter your contact details such as email, phone number, and name in the application form. Once you are done, complete the fee payment and submit your application.
The Social Media Marketing course conducts two certification exams after you finish the course completion.
Firstly, the Certified Social Media Marketing Master (CSMMM) exam, which you can undertake after completing a month-long SMM training programme. You can choose the preferred centre from over 70 test centres available. The exam will be an hour-long, with a total of 50 questions, where you will need to score a minimum 70% to pass the test.
Secondly, there is the Certified Social Media Marketing Professional (CSMMP) exam. You can undertake this exam after finishing the entire Social Media Marketing course curriculum. Select from over 70 exam centres available in India. The exam will be for an hour with 50 questions, where you must score at least 50% to pass.
How it helps
The Social Media Marketing programme by Digital Vidya primarily focuses on teaching the required skills for an enhanced SMM professional. Through its lessons, projects, sessions, and assignments, you will learn the core SMM skills for building reach, aggregating users, building customer relationships, and brand image.
Furthermore, the training course will help you learn the key industry methods while getting hands-on experience through assignments as well. The training curriculum will shape you to be a fluent SMM professional, for recruiters who seek certified social media marketing professionals.
A social media marketing certification will help you pursue career paths such as content marketing manager, social media consultant, social media officer, social media coordinator, communications assistant, and so on.
While many online and offline courses offer SMM lessons, Learn Social Media Marketing Course Online by Digital Vidya covers all the facets to help you become fluent in SMM tools and implementation.
Vskills is a certification exam for ‘skills testing’, conducted by ICSIL, a Government of NCT Delhi Company and a Government of India Undertaking.
We pre-record all sessions and live classes, and hence, if you miss one, you can watch its respective video.
Digital Vidya awards the SMM certification.