- Introduction to the Facebook Social Media Marketing Professional Certificate
- Social Media Management Overview
- Introduction to Anke Audenaert
- Careers in Digital Marketing
- Establish Your Presence Overview
- Steps to Set Up a Social Media Presence
- Establishing a Presence on Facebook
- Establishing a Presence on Instagram
- What Is a Brand and Why You Need One
- The EPIC Brand Framework
- Brand: Existence
- Brand: Purpose
- Brand: Identity
- Brand: Connection
- Establish Your Presence Conclusion
Beginner
Online
4 Weeks
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
The Social Media Management online programme, developed and delivered by Facebook, is a beginner-level course with a self-paced schedule. This programme is a part of the Facebook Social Media Marketing Specialisation offered by Coursera. Completely online, this course delivers its content through video lectures and reading.
In this Social Media Management certification training, you will learn key content creation and management skills. This includes managing and moderating your posts, setting up a content calendar, analysing data for iteration and insights, and enhancing the effectiveness of your posts. At the end of the programme, you’ll get to apply your newly acquired skills to a content management project.
By the end of the Social Media Management training, you will be proficient in content development, social media marketing, content management, and marketing content development. It takes approximately eleven hours to complete this training course. Your course instructor will be Anke Audenaert, who is one of the top instructors of Coursera.
The highlights
- Resettable deadlines
- Approx. 12 hours to complete
- Shareable certificate upon completion
- A Facebook offering
- 100% online learning
- Expert course instructor
- Subtitles in multiple languages
Program offerings
- Weekly practice exercises
- Readings
- Video lectures
- Expert faculty
- Resettable deadlines
- Extensive curriculum
- Free enrollment
- Completion certificate by facebook
- 100% online
Course and certificate fees
- A free ‘Audit’ option is also available if you don’t need the certificate.
Fee structure
Particulars | Fee Amount in INR |
Social Media Management - Audit course | Free |
Social Media Management - 1 month | Rs.1,607 /- |
Social Media Management - 3 months | Rs.3,215 /- |
Social Media Management - 6 months | Rs.4,822 /- |
certificate availability
certificate providing authority
Eligibility criteria
Before enrolling in the Social Media Management course, it’s recommended that you complete the Introduction to Social Media Marketing programme first. Having an Instagram or Facebook account is also advised. Other requirements include basic internet navigation skills.
What you will learn
Upon completion of the Social Media Management syllabus, you will be proficient in:
- Creating a tone, voice, and brand for a social media presence
- Managing social media content using real-life data
- Establishing and managing a social media presence
- Understanding why and how to create content for social media
- Managing a content calendar for social media presence
- Creating an Instagram account for business and Facebook business page
- Creating a content calendar for social media presence
- Evaluating the performance of your social media content and optimising and iterate the performance
Who it is for
The Social Media Management training is catered towards people who want to learn how to manage and handle business administration presence on social media by creating content, engaging and interacting with customers on social media, and assessing the results of different posts.
Admission details
Step 1: Follow the official URL to get to the Social Media Management course webpage.
Step 2: Sign-in or Sign-up.
Step 3: Select the ‘Enroll for Free’ option.
Step 4: Choose between the ‘Audit’ and ‘Certificate’ options.
Step 5: If you’ve chosen the ‘Audit’ option, you will be instantly enrolled in the course. With the certificate option, you need to make the payment first to get access.
Filling the form
Logging in to your Coursera profile and clicking the ‘Enroll for Free’ option will get you enrolled in the Social Media Management programme. No application forms need to be submitted. To log in, you can use your Facebook, Coursera, or Google account. Else, you can create one by providing your name, email ID and password to the Coursera sign-up sheet.
The syllabus
Week 1: Establish Your Presence
Videos
Readings
- Social Media Management Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- Create a Social Media Presence for Your Business
- Building a Brand Framework
Practice Exercises
- Establish Your Social Media Presence Practice Quiz
- Establish Your Presence Quiz
Week 2: Social Media Content
Videos
- Social Media Content Overview
- The Role of Content in Social Media
- Anatomy of a Social Media Post
- Anatomy of a Facebook Post
- Anatomy of an Instagram Post
- The Role of Text in Posts
- The Role of Images in Posts
- The Role of Video in Posts
- Creating a Post on Facebook
- Creating a Post on Instagram
- Social Media Content Conclusion
Reading
- Creating Compelling Social Media Content
Practice Exercises
- Social Media Content Building Blocks Practice Quiz
- Social Media Content Quiz
Week 3: Social Media Content Management
Videos
- Social Media Content Management Overview
- Identify What to Post
- Topics to Post About
- Using Storyboards to Plan Your Content
- Creating a Storyboard
- What Makes Content Viral?
- Using a Content Calendar
- Creating a Content Calendar
- Repurposing Content
- Auditing Content
- Building a Following on Social Media
- Interacting and Moderating on Social Media
- Managing Your Social Media Presence
- Social Media Content Management Conclusion
Readings
- Facebook Page Roles and Permissions
- Manage and Moderate Your Online Presence
- Three-Month Content Calendar Template
Practice Exercises
- Manage Your Content Calendar Practice Quiz
- Social Media Content Management Quiz
Week 4: Evaluate Your Efforts
Videos
- Evaluate Your Efforts Overview
- Measure What Matters
- Facebook Page Insights
- Instagram Insights
- Iterating on Your Content Calendar
- Evaluate Your Efforts Conclusion
- Congratulations!
Reading
- How to Uncover Job Opportunities
Practice Exercises
- Evaluate Data for Your Posts Practice Quiz
- Evaluate Your Efforts Quiz
Scholarship Details
Coursera offers financial assistance for those who want the Social Media Management certificate but can’t afford one. An application form must be filled to avail of the financial aid. The form asks you about your career goals, income, and educational qualifications. You’ll receive a confirmation from Coursera in about two weeks.
How it helps
The Social Media Management course benefits you by offering a balanced blend of practical and theoretical learning through projects, high-quality video lectures, readings, and weekly practice exercises. Besides, you have the liberty to reset your deadlines as per your convenience and schedule.
Finally, you can add substantial weight to your CV and attend interviews with confidence by receiving the certificate
Instructors
Ms Anke Audenaert
Professor
Facebook
FAQs
Coursera, in collaboration with Facebook, offers this course.
Social media marketing, content marketing, and content development are some of the concepts you will be adept at by the end of the course.
Yes, it’s recommended that you complete the Introduction to Social Media Marketing course before enrolling in this one. However, it is not compulsory.
The programme is four weeks long.
It will take you around 12 hours to finish the course.
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