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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Social Media Advertising, also known as Digital Marketing is a method of promoting products through the means of social media. Writing such engaging content that can attract users, and running social media advertising. Promoting a product or service through an internet platform that is within reach to everyone. Social Media Advertising course is an initiative by the University of Colorado Boulder for the students who are willing to learn about this domain and wish to step into this field with a decent package.

Social Media Advertising training is delivered by the experts of the University of Colorado Boulder through online mode on the learning platform Coursera. The students will learn through the videos, reading material, and quizzes. This is a third of the total of four courses available on Coursera which can be completed in a time frame of 11 hours. The duration of this course is 5 weeks and the learner will get comprehensive knowledge of the domain. A candidate who shall choose the certification mode will get Social Media Advertising certification from the University of Colorado Boulder at the end of this course.

The Highlights

5 weeks duration
Online course
11 hours of classes
Shareable certification
Self-paced learning
Quizzes
Graded assignments
Financial Aid

Programme Offerings

5 Weeks Duration
11 hours of classes
trained by experts
Online Course
Shareable Certification
Flexible Deadlines
Feedback
quizzes
assessments
Financial aid for students

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Coursera

Pay the Social Media Advertising certification fee through credit card, debit card, and internet banking only if the candidate is choosing the certification mode. The students who have chosen the audit mode can start learning for free, but they shall not be given any benefits or certification. As per the time requirement by the candidate to complete the course, the portal has given a detailed fee structure which is mentioned below.

Social Media Advertising fee structure

Description	Fee in INR
1 month	Rs. 3,803
3 months	Rs. 7,606
6 months	Rs. 11,409

Eligibility Criteria

Certification Qualifying Details

The Social Media Advertising certification shall be awarded to all the candidates who have enrolled in the course through certification mode. Learners should complete the course within the timeframe of the course to receive a shareable certification from the University of Colorado Boulder. This certificate shall open gates of opportunities for the learners in the domain of user experience designing.

What you will learn

Advertising skills

Social Media Advertising certification syllabus is comprehensive and it is designed to provide proficiency for learners in the domain of social media. The course shall guide the learner by teaching them all the technology and tactics for effective social media advertising. Utilizing social media platforms for promoting a product or service and increasing the brand value of the product. By the end of the course, the learner will gain proficiency in the following concepts.

Identifying all the social media advertising types that are likely to succeed.
Understanding the different types of social media ads.
Implementing the effective social media targeting parameters that can match desired audiences
Executing the advertising campaigns for social media advertising.

Who it is for

Social Media ManagerDigital Marketing ExecutiveDigital Marketing ManagerSocial Media Specialist

Social Media Advertising certification benefits beginners who wish to make their careers in this domain. As this is a booming field, candidates can get a good package on entering as fresher. The course could help the people who are working at the following designations.

Admission Details

To enroll yourself in the Social Media Advertising online course, follow the steps mentioned below:

Step 1: Visit the portal of Coursera for the Social Media Advertising course. The direct link for the course is https://www.coursera.org/learn/social-media-advertising.

Step 2: The screen with the detailed introduction of the course shall be displayed on the portal of Coursera.

Step 3: Click on the “Enroll for free” tab and sign up for the course.

Step 4: Complete the enrollment process by paying the Social Media Advertising certification fee if the candidate is opting for the certification course.

Step 5: Start learning by attending Social Media Advertising classes.

The Syllabus

Videos

City Shopping Center, Objectives
Objective 1 - Increase Sales
Objective 2 - Increase Value
Objective 3 - Increase Traffic
Objective 4 - Grow and Engage

Readings

Wired Magazine - Online Ad Targeting Does Work as Long as it's Not Creepy
PPC Hero - Pros and Cons of Top Social Media Advertising Platforms
The Next Web - The complete beginner’s guide to social media benchmarks
IMPORTANT: A Note about Course Assessments
Optional Assignment #1: Conceptual Strategy Practice

Practice Exercise

Case Study Quiz

Videos

What is Facebook?
Targeting Parameters
Facebook Pixel
Payment Models and Ad Elements
Budgeting and Trends
Introduction to Facebook Ads Manager
Choosing an Objective
Ad Set Creation
Ad Creation

Readings

What is a Facebook pixel?
Facebook advertising cost
How to use Facebook offer ads to drive sales
What is a Facebook split test?
Optional Assignment #2: Targeting Parameters

Practice Exercise

Facebook

Videos

Instagram & Influencers
Who Advertises on Instagram
Instagram Ad Features
Instagram Ad Objectives
Example Instagram Campaigns
Instagram Benchmarks and Limitations
Instagram Ad Setup

Readings

Get Started With Instagram Ads
Instagram Shopping Ads
Everything You Need to Know About Instagram Ad Features
Optional Assignment #3: Instagram Case Study

Practice Exercise

Instagram

Videos

What is Twitter?
Interests
Ad Types
Campaign Types
Creative Best Practices
Targeting Failures and Limitations
Unpacking Click Results
Creating a Twitter Campaign
Ads Manager, Tweet Analytics and Customer Insights

Readings

Get Started with Twitter Ads
Twitter Ad Options
Available Targeting Options on Twitter
Optional Assignment #4: Twitter Case Study

Practice Exercise

Twitter

Videos

Custom Audiences
Retargeting
Lookalike Audiences
Custom Audiences on Facebook

Readings

How to Get Stellar Results from Facebook and Instagram
Remarketing vs Retargeting
Google Remarketing
Optional Assignment #5: Lookalike Audiences

Practice Exercise

Custom Audience

CU Boulder Frequently Asked Questions (FAQ's)

1: What is the time duration of the Social Media Advertising online course?

The time duration of the Social Media Advertising online course is 5 weeks and the online classes will be completed within the time frame of 11 hours.

2: Do the enrolled candidates will get feedback on assignments?

Yes, the students who shall enroll through the certification mode will get feedback from experts on assignments.

3: What is the salary of social media expert in India?

The average salary varies from 20,000 to 45,000 per month.

4: Which institute is providing the training and certification for the Social Media Advertising course?

This course is provided by the University of Colorado Boulder.

5: Which is the chosen language for the course?

This course is in the English language and it has subtitles in Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, and Spanish.