Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Emeritus’s Strategies That Build Winning Brands course helps you stay at the top of the race by creating effective marketing plans. You will learn how to build a purpose and character for your brand. This course provides a highly interactive online experience with ‘Try-it’ activities in each module to make you apply your branding concepts right away.

In the Strategies That Build Winning Brands Certification Course, you will understand how your brand can come to life and position itself. Learners are taught to use different approaches to examine the health of a brand. The curriculum discusses brand strategies and uses financial risk assessment to fight off competitive attacks.

Furthermore, Strategies That Build Winning Brands training is aimed at executives and managers who wish to contribute to a company's growth initiatives. You will study the critical role that brands play in driving long-term and profitable growth. This program also provides a verified digital certificate to learners upon successful completion.

The Highlights

6-week course
Online learning
4-6 hours per week
Activities
Assignments
Verified accreditation from Emeritus

Programme Offerings

Verified digital certificate
6-week programme
Interactive activities
Lectures
assignments
online learning.

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Kellogg School of Management, Evanston

Strategies That Build Winning Brands Fees Structure

Head	Amount
Original fees	US $2,600
Discounted fees	US $2,210

Eligibility Criteria

When students complete the curriculum, assignments, etc., Kellogg Executive Education awards them with verified online Strategies That Build Winning Brands certification. The program is assessed as fail or pass, and learners must score at least 80% to qualify.

What you will learn

Students who pursue the Strategies That Build Winning Brands Certification, learn the following:

Learn how to develop your brand’s character, purpose, and positioning
Manage growth and make smart decisions for brand portfolio
Evaluate your brand’s health with different approaches
Use financial risk assessment to drive growth and defend against competitive attacks
Make robust marketing plans for real-world scenarios

Who it is for

The Strategies That Build Winning Brands Certification is targeted at the following representative roles:

Entrepreneurs/founders
General Managers
Growth and strategy leaders (including consultants)
Creative, communication, and marketing leaders
Branding agency executives and team
Brand directors and managers
Brand ambassadors (such as customer experience managers)

Admission Details

To apply for the Strategies That Build Winning Brands course, you have to follow the below-mentioned steps:

Step 1. Visit the website using this link- emeritus.org.

Step 2. Click on ‘Strategies That Build Winning Brands’ under the ‘Certificates’ section.

Step 3. After you land on the main page, press the ‘Apply Now button.

Step 4. Create your account and log in to start this program.

Step 5. Make the fee transaction to start learning.

Application Details

To join the Strategies That Build Winning Brands course, you must open an Emeritus user account. After logging in, apply, pay, and start the training.

The Syllabus

Distinguish how brands can help and hurt a product proposition
Demonstrate the importance of building customer advantage

Assess the risks and benefits of designing hyper-targeted products and services, learn the rules for picking a target market, draft a positioning statement, and master segmentation.

Select the tools and technology to address your marketing challenge, create target personas, construct a meaningful customer journey with touchpoints, and compare purchase types.

Learn best practices for brand portfolio management, compare launching a new brand vs. creating a brand extension, and determine the best strategy for introducing a new product.

Measure and track the health of your brands, apply the Awareness/Liking/Market-Share model of brand tracking and create a powerful one-page marketing plan.

Construct a strategically designed brand or line extension, evaluate growth opportunities to broaden a brand or tighten its focus, and build a plan to combat competitive threats.