Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Emeritus’s Strategies That Build Winning Brands course helps you stay at the top of the race by creating effective marketing plans. You will learn how to build a purpose and character for your brand. This course provides a highly interactive online experience with ‘Try-it’ activities in each module to make you apply your branding concepts right away.
In the Strategies That Build Winning Brands Certification Course, you will understand how your brand can come to life and position itself. Learners are taught to use different approaches to examine the health of a brand. The curriculum discusses brand strategies and uses financial risk assessment to fight off competitive attacks.
Furthermore, Strategies That Build Winning Brands training is aimed at executives and managers who wish to contribute to a company's growth initiatives. You will study the critical role that brands play in driving long-term and profitable growth. This program also provides a verified digital certificate to learners upon successful completion.
The Highlights
- 6-week course
- Online learning
- 4-6 hours per week
- Activities
- Assignments
- Verified accreditation from Emeritus
Programme Offerings
- Verified digital certificate
- 6-week programme
- Interactive activities
- Lectures
- assignments
- online learning.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
Strategies That Build Winning Brands Fees Structure
| Head | Amount |
| Original fees | US $2,600 |
| Discounted fees | US $2,210 |
Eligibility Criteria
When students complete the curriculum, assignments, etc., Kellogg Executive Education awards them with verified online Strategies That Build Winning Brands certification. The program is assessed as fail or pass, and learners must score at least 80% to qualify.
What you will learn
Students who pursue the Strategies That Build Winning Brands Certification, learn the following:
- Learn how to develop your brand’s character, purpose, and positioning
- Manage growth and make smart decisions for brand portfolio
- Evaluate your brand’s health with different approaches
- Use financial risk assessment to drive growth and defend against competitive attacks
- Make robust marketing plans for real-world scenarios
Who it is for
The Strategies That Build Winning Brands Certification is targeted at the following representative roles:
- Entrepreneurs/founders
- General Managers
- Growth and strategy leaders (including consultants)
- Creative, communication, and marketing leaders
- Branding agency executives and team
- Brand directors and managers
- Brand ambassadors (such as customer experience managers)
Admission Details
To apply for the Strategies That Build Winning Brands course, you have to follow the below-mentioned steps:
Step 1. Visit the website using this link- emeritus.org.
Step 2. Click on ‘Strategies That Build Winning Brands’ under the ‘Certificates’ section.
Step 3. After you land on the main page, press the ‘Apply Now button.
Step 4. Create your account and log in to start this program.
Step 5. Make the fee transaction to start learning.
Application Details
To join the Strategies That Build Winning Brands course, you must open an Emeritus user account. After logging in, apply, pay, and start the training.
The Syllabus
- Distinguish how brands can help and hurt a product proposition
- Demonstrate the importance of building customer advantage
- Apply the rules for picking a smart target market
- Construct a positioning statement which captures a winning positioning for a brand
- Assess whether a cause or purpose-driven marketing approach could add a tailwind to the positioning
- Develop personas to gain clarity on who your target customers are
- Construct a meaningful customer journey for a product category and identify crucial touchpoints
- Contrast Hedonic, Utilitarian, and Low Involvement purchase types, and understand the implications for market success
- Examine the different options available when building a portfolio
- Analyze whether you should launch a new brand or do a brand extension
- Recognize the shortcomings of legacy brand tracking measures
- Apply the Awareness/Liking/Share model of Brand Tracking to diagnose key brand challenges and potential solutions
- Create a powerful but concise 1-page marketing plan that will garner support from management
- Construct a strategically-designed brand or line extension
- Evaluate growth opportunities from two perspectives: broaden a brand and tighten-up its focus
- Analyze competitive threats and determine whether and how you need to defend your brand
- Create a strategic defense plan