Professional Certificate in Digital Marketing
Become a trained digital marketer with the Professional Certificate in Digital Marketing by Emeritus and access five additional certifications too.
Online
6 Months
7,025 USD Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Professional Certificate in Digital Marketing is an end-to-end digital accreditation in the online marketing landscape designed for candidates looking to progress their careers. Besides, the training develops the most in-demand skills in candidates by the execution of hands-on tools and strategies like search engine optimization (SEO), social media marketing, display advertisements, and more.
Through this program in Digital Marketing by Emeritus, students will be able to develop the skills required for content marketing, SEO/SEM, social media marketing, and more. Moreover, learners will get the chance to solidify their learning with hands-on tools, webinars and assignments. Candidates will master working on HubSpot, email marketing, Hootsuite, Google Analytics, content creation, etc.
Professional Certificate in Digital Marketing by Emeritus candidates will acquire career-focused skills through an extensive curriculum of 20 modules. This course includes five more certifications that will validate your learning and expand your skill-set. Professor Mohanbir Sawhney teaches this online course, which spans over six months and requires 15-20 hours of study per week.
The Highlights
- Digital certification
- Five in-built certifications
- Six months program
- Flexible payments
- Industry examples
- Webinars and assignments
- Digital marketing tools
- 10-15 hours per week
Programme Offerings
- Course by Kellogg School of Business
- Webinars
- Digital certificate of completion
- Certifications from Google and HubSpot
- Industry examples
- Renowned instructor
- expert lecturers
- Financing options
- Six-months duration
- Capstone Project.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
Professional Certificate in Digital Marketing fee structure
| Head | Amount |
| Original fees | US $7,025 |
| Discounted fees | US $5,971 |
Eligibility Criteria
Kellogg Executive Education grants an official, verified certificate to those who complete the Professional Certificate in Digital Marketing by Emeritus.
What you will learn
Candidates who complete the online Professional Certificate in Digital Marketing will learn the following:
- The start-to-finish perspective of implementation and strategy required to become a digital marketer
- How to work with hands-on tools like SEO, social media, email marketing, SEM and display ads
- Develop high-impact content for new generational consumers
- Learn optimization through metrics like conversation optimization, SMART goals, attribution, experimentation, A/B tests
Who it is for
The Online Course in Professional Certificate in Digital Marketing is perfect for:
- Entry-level professionals who want to step foot into this high-growth field
- Individuals who wish to switch their career to digital marketing
- Digital marketers who want to broaden their horizons by learning about tactical and strategic aspects
- Traditional marketing professionals who want to expand their skill-set
Admission Details
Step 1. Individuals who wish to pursue the Digital Marketing Certification can download the official programme brochure by visiting the Emeritus website: https://online.em.kellogg.northwestern.edu/pcdm
Step 2. After going through the brochure, apply for the course on the same web page. Click on the ‘Apply Now button and enter your details.
Step 3 Pay the course fee. You can choose to pay it directly or in instalments, and can also avail of financing options based on your region.
Step 4. Post fee payment and account registration, your admission is complete.
Application Details
There is no registration form for Professional Certificate in Digital Marketing by Kellogg. All you have to do is create an Emeritus account and pay the program fee, and you can start learning.
The Syllabus
- Opportunities and challenges digital marketers face with evolving technology and the growing impact of digital media on everyday life
- Key digital marketing roles and the skills needed to succeed in this fast-growing field
- How customer behavior aligns with marketing funnels and how to build customer acquisition strategies
- Techniques for creating buyer personas, setting SMART* goals and developing strong value propositions for campaigns
- Examples of customer engagement through social media and how to apply them in different product launch stages
- The concept of agile marketing and how it drives innovation and responsiveness across industries
- Techniques for using inductive, deductive and ethnographic research to address marketing challenges
- Social listening tools and tech-driven insights that help tailor content for different market segments
- Ways to prioritize and apply customer insights to shape a strong digital marketing plan
- How market segmentation and demographic data help businesses target and reach the right audiences
- Techniques for creating segmentation, targeting and positioning (STP) strategies tailored to specific customer groups
- Ways to research and evaluate the effectiveness of content strategies across digital channels
- Techniques to align content with brand voice and address customer pain points through tailored messaging
- Strategies for planning and promoting content through social media and other digital platforms
- Steps to analyze keyword data, optimize web pages and improve site visibility on search engines
- Techniques for interpreting analytics reports to track SEO success and identify growth opportunities
- Hands-on skills with Google Analytics, from setting up tracking to creating goals and campaign reports
- Steps to create effective ad campaigns and use search ads strategically as part of a broader marketing strategy
- Tools and techniques for analyzing online visibility using Semrush and developing a Google Search strategy
- Strategies for mapping the customer journey and creating targeted content for each stage of the marketing funnel
- Tools such as the eliminate-reduce-raise-create (ERRC) grid to identify new opportunities and stand out from competitors
- Techniques for building and improving content hubs to better manage and distribute valuable content
- Learn to evaluate effective brand storytelling, develop a compelling brand story and create a strategy for its digital distribution
- Explore transmedia storytelling and assess how well an organization’s narrative aligns with its brand value proposition
- Learn best practices for designing effective email marketing campaigns and aligning them with organizational goals
- Analyze international email regulations, evaluate key campaign metrics and use insights to drive lead generation
- Apply the "Four Ps" to an organization's unique social media strategy
- Create sample content to promote the brand for your chosen capstone scenario
- Develop paid social media advertising strategies for platforms like Facebook Ads and justify their use over paid search for specific brands
- Use behavioral data to target audiences and measure campaign success through key performance indicators
- Explore digital channel strategies, including referral, influencer and display advertising, to strengthen online visibility
- Identify and align influencers with target audiences, and create an optimal channel mix for a brand’s digital strategy
- Learn the components of a successful digital marketing campaign and how to manage them through marketing automation software
- Develop a customer acquisition strategy, coordinating digital efforts for greater reach and conversion
- Identify factors that impact conversion rate optimization, and experiment with data visualization tools for insight-driven improvements
- Use performance tests like page speed analysis to find and implement optimization opportunities
- Evaluate digital campaign results, identify areas for improvement and develop a data-driven optimization plan
- Design a framework for measuring success and aligning experimentation with marketing goals
- Understand how AI and automation enhance marketing processes, from audience targeting to customer engagement
- Reflect on key program takeaways and how they will shape your digital marketing career
- Develop a complete digital marketing strategy for a new product or service
- Take program learnings and apply them to real-world scenarios and build a professional portfolio
Evaluation process
There is a final exam for the Professional Certificate in Digital Marketing certification participants. Candidates are tested across nine content areas and get the verified soft copy of a certificate if they pass.
Instructors
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
Anyone looking to pursue a career in digital marketing should enroll in the course as it aims to give the student a broader perspective of the digital marketing environment and the tools used for the same.
For this course, you can either pay the entire fee directly or choose to pay in two, three or six installments. For more information, visit this link: https://online.em.kellogg.northwestern.edu/pcdm/payment_options#payment-options-modal.
There are five certifications that are included as a part of the course, offered by Google, Hootsuite, HubSpot and Moz.
HubSpot, Hootsuite, and Google Analytics are the primary tools used throughout the course. Students will also learn how to use email marketing and content creation tools.
Kellogg Executive Education will award a verified digital certificate of completion to all participants who successfully clear all nine assessments.