Post Graduate Certificate Programme in Marketing and Strategic Brand Management
Part time, Online
12 Months
2,00,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Nagpur |
The Syllabus
Introduction to Strategy
- Vision, Mission, Strategic Goals
- Introduction to Strategy Frameworks
- Strategic Decision-making
- Levels of Strategy Formulation
- Modes of Strategy
Identifying Opportunities in the External Environment
- Macro Environmental Analysis – PESTEL Framework
- Porter's Five Forces Industry Analysis
- Competitive Dynamics
- Identifying Strategic issues and factors
Leveraging Resources and Core Competencies
- Analysing Organisational Resources and Capabilities
- VRIN/VRIO Framework for Resource Configuration
- Value chain Analysis
- Developing Core Competencies
- Leveraging Knowledge Assets
Strategy Formulation for Competitive Advantage
- Competitive Business Strategies
- Identifying Competitors & Strategic Groups
- Cost Leadership, Differentiation, and Focus Strategies
- Growth Strategies: Ansoff Matrix
Impact of Financial Decisions on Strategy
- Financial Statement Analysis
- Financial Ratios for Managerial Decisions
- Working Capital Management
Corporate Strategy
- Levels of Corporate Strategy
- Portfolio Management
- Corporate Parenting
- Strategic Value Chain Decisions: Vertical Integration Strategy
- Diversification Strategy: Related and Unrelated Growth Opportunities
- Inorganic Growth Through Mergers and Acquisitions
- Collaborative Strategies, Leveraging Inter-organisational Synergies: Joint Ventures and Strategic Alliances
Functional Strategies
- Crafting Functional Strategy
- Aligning Functional Strategy with Larger Organizational Strategy
- Identifying Key Functional Domains
- Developing Operations, Marketing, HR and other Functional Area Strategies
International Business Strategies
- Organising a Multi-national Corporation
- International Expansion: Entry Strategies
- Strategies for Global Value Creation
- Legal, HR, and Financial Issues in International Business
Tools and Frameworks of Strategy Implementation
- Balanced Scorecard for Holistic Performance Management
- McKinsey 7S Framework
- Organisational Learning and Knowledge Management
- Designing Structure & Systems
Corporate Governance and Ethics
- Introduction to Corporate Governance
- The Governance Partnership: Investors, Companies, and Directors
- Functions of the Board
- Enterprise Risk Management
- Business Ethics for Managers
- Handling Ethical Dilemmas and Developing a Personal Ethic
Innovation as a Tool for Building Competitive Advantage
- Understanding & Mapping the Customer Journey
- Experiencing the Design Thinking Process
- Managing Innovation & Value Creation
- Organizational Agility & Dynamic Capabilities
Geopolitics & Business
- Influence of Geopolitics on Business
- How Geopolitics affects Firms
- How Geopolitics shapes Strategy
Emerging Markets
- Understanding Emerging Markets
- Strategies in Emerging Markets
Managing Global Workforce of the Future
- Emerging HR Practices, Processes, and Systems in Globalised Organisations
- Leveraging High-performance Virtual Teams
- Managing Workforce Diversity
- Managing Multi-cultural Teams
CSR and Sustainable Development
- Introduction to CSR and Sustainability
- Aligning CSR Policies and Corporate Practices
- Global Sustainable Development Initiatives
- Formulating Strategies for Sustainable Development and CSR
Strategic Leadership
- Aligning Vision, Strategy, and Action
- Becoming a Strategic Leader
- Managing Inter and Intra-organisational Dynamics
- Extending Advantage and Leading Through Transformation
- Managing Strategic Change in a Disruptive VUCA World
Digital Transformation Strategies
- Technology-driven Business Transformation: Emerging Trends
- Understanding Technology-led Disruptions
- Digital Initiatives for Competitive Advantage
- Planning and Executing Digital Transformation Journeys
Strategies for Emerging Technologies
- Key Emerging Technology Trends as Strategic Enablers
- Blockchain Technology Landscape, Policies, Business Domain Applications, and Ecosystem
- Leveraging Trends such as Artificial Intelligence, Industry 4.0, Internet-of-things, Fintech, Platform Economy, etc., for Competitive Advantage
Blue Ocean Strategies
- Introduction to Blue Oceans
- Analytical Tools and Frameworks for Blue Ocean Strategy Formulation
- Reconstructing Market Boundaries Beyond Existing Demand
- Building Execution into Blue Ocean Strategy
- Practice organisational leadership roles in group work
- Integrate and align multiple functional areas to create and implement organisational strategy
- Competitive benchmarking and stakeholder management
- The participants would be expected to work in groups to take up and solve real-life organisational problems in various management domains
- All groups would be guided and mentored by IIM Nagpur faculty
- The project task includes problem identification, scope definition, primary and secondary data collection, data analysis, recommendations, creating and presenting a report on the findings, and implementation planning
- Participants would integrate learning from all courses in the group project