Advertising and Marketing Communication Strategy
Learn the marketing concepts by pursuing the Advertising and Marketing Communication Strategy certificate by Kellogg School of Management.
Online
8 Weeks
1,950 USD Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Advertising and Marketing Communication Strategy certification course is designed especially for working professionals. Candidates will learn from the course through the online curriculum provided by the Kellogg School of Management. The Advertising and Marketing Communication Strategy certification syllabus is in association with the Emeritus. Candidates do not have to fulfil any specific requirements for this course. They can easily learn from the modules already available in the study material of the programme. The course facilitates financial aid and flexible payment methods along with other discounts. Candidates will get a certificate of the Advertising and Marketing Communication Strategy online course at the end too if they qualify for the final exam.
The Highlights
- Offered by Kellogg School of Management
- 8 weeks duration
- Online course
- 4-6 hours of time every week
- Flexible payment options
- Group enrolment pricing
- Referral discounts
- Certification at the end
- In association with Emeritus
Programme Offerings
- videos
- exam
- peer learning
- discussions
- Try it activities
- LIVE Webinars
- assignments
- case study
- tests
- Exercises
- Online Class.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
The fees for Advertising and Marketing Communication Strategy is -
| Head | Amount |
| Programme fees | US$1,794 |
Eligibility Criteria
Certification Qualifying Details
Candidates who obtain 80 percent marks in the final exam will be awarded a certification of completion at the end of the programme.
What you will learn
At the end of the Advertising and Marketing Communication Strategy programme, students get to understand the following points-
- Candidates will learn about the advertising tactics in the course
- Participants will learn about setting clear objectives in creative briefs
- Candidates will learn about targeting fundamentals in the creative brief in the Advertising and Marketing Communication Strategy certification
- Participants will be able to learn about consumer insight and consumer motivations
- Students will learn about the positioning of top brands and creating a positioning statement
- Candidates will learn about the execution of the media plan in the Advertising and Marketing Communication Strategy training
- Candidates will learn about the brief evaluation and measurement
Who it is for
The Advertising and Marketing Communication Strategy by Kellogg School of Management is intended for the following people-
- Working professionals employed in the marketing industry
- Junior-level marketers
- Mid-level marketers
- Advertising/communication/PR consultant agencies
Admission Details
The given steps should be followed for admission into the Advertising and Marketing Communication Strategy certification syllabus:
Step 1- Candidates need to click on the link- https://online.em.kellogg.northwestern.edu/advertising-marketing-communication-strategy
Step 2- Candidates must select the Apply Now tab on the website.
Step 3- Candidates must log in or sign up on the website.
Step 4- Candidates must submit the online application form.
Step 5- Candidates need to pay the quoted amount on the next page.
Application Details
The online application form for admission consists of the following details-
- First name
- Last name
- Country
- City
- Postal code
- Street address
- State/province/region
- Nationality
- Phone number
- Are you a citizen of this country?
- Gender
- Years of work experience
- Recent compensation in USD
- Job function
- Industry
The Syllabus
- As new advertising tactics emerge weekly, focus and attention shift toward tactical decisions and away from strategy.
- To address this, the core framework for the program is the Creative Brief.
- In this tool, lies the path to bring strategy back to advertising and success to marketers.
- Dig deeper into the Creative Brief
- Setting a clear objective that will help you achieve meaningful and measurable outcomes aligned to your business objectives.
- Continue to understand the Creative Brief by focusing on the next necessity: Targeting Fundamentals.
- Maximize the impact of your communications by selecting and prioritizing target audiences
- Determine the best method to segment customers within that audience.
- Define consumer insight and focuses on key consumer motivations.
- Identify human behavior that enable you to persuade a target audience
- Evaluate core consumer motivators
- Understand the cognitive and perceptual path to persuasion.
- Evaluate how top brands have positioned themselves
- Craft a positioning statement
- Use the frame of reference appropriately
- Understand points of difference.
- Evaluate the effectiveness and efficiency of a media plan
- Identify the key steps and practices needed for successful ad production
- The basics of data-driven digital media.
- Focus on the final component of the Creative Brief: Evaluation and measurement.
- As you work toward more effective advertising, develop a mindset of experimentation, learn to test ads properly, and commit to asking the right questions.
Instructors
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
No, there is no age limit for the Advertising and Marketing Communication Strategy certification.
No, the students do not get any university credits for the course.
The Advertising and Marketing Communication Strategy programme does not offer any placement assistance.
The course is available on the official website of Kellogg School of Management.
No, there are no extra charges for the Advertising and Marketing Communication Strategy training.