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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video Based

Course Overview

With the Luxury management course that is provided by edX, the candidates applying will be learning about new strategies and skills that will be necessary for candidates to apply for managerial positions in the industry of hotels and tourism in regard to luxurious brands and services. Analyzing the essence of these brands and coming up with new and innovative ideas to better their positions in the market is the basis of this course. The candidates will learn about the procedure to create luxury brands and different ways to communicate to the audience about their value.

The pedagogy will include field visits, textbooks, and selected journals. The Hong Kong Polytechnic University, the institute that provides Luxury management certification also shares its logo on the certificate provided for more employment chances.

Candidates will be able to learn all this and more within a dedicated period of 8 weeks. Luxury management training is of intermediate level and the languages provided are English and Chinese. This instructor-paced course can be taken by learners either in a verified track or a free audit track. In the audit track, the students can access the programme for a limited period of time.

The Highlights

Course by The Hong Kong Polytechnic University
English and Chinese language
Certification by edX
Intermediate level course
Video transcript language English
8 weeks tenure
Helpful course handouts
Instructor-led classroom
The study required 6-8 hours/week

Programme Offerings

assignments
Instructor led classrooms
Transcripts
Audio/video lectures
Study Materials
Online Classroom

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 23149	yes	The Hong Kong Polytechnic University, Hong Kong

There is no fee for the Luxury management training only.
There is a fee of INR 23,149

Fee Category	Amount in INR
Base Fee	Nil
Certificate Fee	23,149

Eligibility Criteria

Work Experience

Candidates who desire to apply for Luxury Management Course must have some experience in hospitality or tourism.

Certification Qualifying Details

Candidates who want to get the certificate after Luxury management certification completion must follow some criteria. They must verify the Luxury management Course and score 60 percent or more throughout. They also need to upgrade their track by doing the payment as required.

What you will learn

Brand Management

Candidates of this program will be majoring in the given:

They will be discussing the importance of management of luxury brands
They will access the potentials of various brands
They will be analyzing the critiques about their brand specificities
They will get to know the trends in the luxury industry
They will be familiarised with the changing shape of the luxury industry
Evaluation of brand journals and analyzing them will be a part of their curriculum
They will be taught the skills to experience the same grievances as the users of their brands to resolve them efficiently
They will study numerical and graphical data provided in the field of luxury brand management
They will contribute to the resolution of problems faced by industry practitioners

Who it is for

Candidates who should apply for this course are:

Those who want to convey their brand message and value to the masses
Those who want to pursue mass communications as higher studies
Candidates who are teachers and want to educate their students better

Admission Details

The simple and directive steps to the Luxury Management course are given below:

Step 1: The URL that follows will link the candidates to the official site. https://www.edx.org/course/the-energy-transition-part-1-the-european-energy-m

Step 2: The candidates have to find and click the option for “Enrol Now”.

Step 3: After that, candidates will need to fill in their details on the login page.

Step 4: The login page will take them to two options asking the candidates to audit the Luxury management training for free or verify it by paying a fee.

The Syllabus

Evaluate and discuss the essence of luxury brand management

Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be managed

Analyse critically the behaviour of luxury clientele and the long-term trends in the luxury market. Identify major research areas and issues, analyse and evaluate the literature on luxury brand management

Understand brand DNA and Codes of luxury brands through case studies

Analyse the trends and systems of international distribution and retailing of luxury brands, and the impact of technology on these trends and systems

Brand creation, communication and sustainability in the hospitality and tourism industry

Case studies for luxury management in the hospitality industry

Instructors

The Hong Kong Polytechnic University, Hong Kong Frequently Asked Questions (FAQ's)

1: Which institute provides Luxury management certification?

This course is provided by The Hong Kong Polytechnic University.

2: How long does Luxury management training run for?

Luxury management certification runs for 8 weeks needing a study of 6 to 8 hours weekly.

3: How will the assignments be graded?

The knowledge will be checked which accounts for 10%, participation accounts for 10%, Individual presentations and mini-tests for 20% each, and the final exam for 40%

4: What is the passing grade?

Students have to score more than 60 percent to pass Luxury management training.

5: How much time will we be given to finish the final assessment?

The candidates will be given 48 hours to submit their exams on the edX platform. The answers must be 3500 words.

6: Who do I contact in case of queries?

For any help, candidates should feel free to contact Ms. Judy, the instructor, at

jrjudy.jr.zhang@polyu.edu.hk.

7: What are the associated program to Luxury management certification?

The MicroMasters® Program, International hospitality management is associated with this course.

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