Brand Management
Enhance brand marketing skills to generate a positive impression about product and services in the market with the Brand Management course.
Online
8 Weeks
67,661 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
According to Ignite Branding, Successful Brand marketing strategies are invaluable to a company's sustainability since they have a significant influence on its long-term development and profitability. Professionals pursuing the career path of brand marketing are responsible for their brand's perception in the consumer’s mind. The Brand Management online course is an eight-week program offered by UCT. The course teaches about various marketing strategies used by businesses to generate positive feelings about their products and services in the market.
The Brand Management Training enables the candidate to learn from some of South Africa's biggest brands, brightest minds and provides the tactics needed to advance a brand management career in a world dominated by social and digital media. The Brand Management syllabus focuses on managing a brand's image and meaningfully distinguishing it in an environment riddled with options. The course teaches how to create a successful brand marketing campaign to boost a brand or organisation's sentiments and have a direct impact on its revenue and overall profit.
The Highlights
- 8 weeks duration
- Course provider Getsmarter
- Split fee option available
- Self-paced learning
- Shareable certificate
- 7-10 hours per week
- Online learning
- Assessments and projects
- Downloadable resources
- University of Cape Town offering
Programme Offerings
- online learning
- quizzes
- Live polls
- Self-paced learning
- Case Studies
- Offline resources
- Infographics
- Video lectures.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UCT Cape Town |
The fees for the Brand Management course is :
Fee type | Amount |
Brand Management fees | Rs. 67,661 |
Installment Plan :
| 1st installment | Required before: 2025-03-04 | Amount Due: ₹33,831.00 INR |
| 2nd installment | Required before: 2025-04-03 | Amount Due: ₹33,830.00 INR |
Eligibility Criteria
Certification Qualifying Details
To qualify for the Brand Management Certification, students must complete all curriculum elements, including projects, assignments, live polls, and quizzes. A series of practice exercises and examinations are used to assess students. An applicant must satisfy all of the criteria outlined in the course handbook in order to qualify for the certification.
What you will learn
Upon completing the Brand management training online from UCT via Getsmarter, candidates will gain basic knowledge of branding along with the importance of personal branding and brand equity. Candidates will learn how to manage the identity of a brand by making a brand reputation and differentiating it from other brands available in the market providing similar products and services.
Who it is for
- Candidates who are interested in spreading the word about their brand to a larger audience can join the course.
- Marketing professionals and Marketing managers who want to formalise their capabilities and want to build a solid foundation of knowledge related to brand management.
- Candidates who want to improve the communication of their brand to stakeholders and a larger audience, and broaden their skills needed to ensure brand impact.
Admission Details
To Enrol in the UCT’s Brand Management training online, students must complete the steps listed below:
Step 1. Visit the course webpage.
Step 2. Open the course portal and click the 'Register Now' button to start.
Step 3. To affirm your acceptance of the terms and conditions, checkmark the Consent Box.
Step 4. Create an account on the Getsmarter website
Step 5. Submit the details of billing address and proceed
Step 6. Start the course by paying a fee with desired payment methods and begin the program.
The Syllabus
- Discuss the components of brand management
- Define a brand
- Explain the purpose of brand building
- Describe the evolution of branding
- Discuss the components of personal branding
- Analyse your social media presence
- Articulate how brand equity creates value for an organisation
- Explain the concept of brand equity
- Evaluate your social media presence
- Show the components and frameworks that make up brand equity
- Articulate how a brand identity system can be developed
- Describe the concept of brand identity
- Analyse the visual and verbal language of a brand's identity
- Write a blog post exploring a brand's identity system
- Assess the components of a brand identity system
- Apply the steps in the positioning process
- Outline the components of a positioning statement
- Illustrate the importance of differentiation and positioning
- Discuss a brand critically and how its name uniquely positions and differentiates it from others
- Investigate how differentiation and positioning can be used to gain competitive advantage
- Write a blog post that explores the differentiation and positioning of a brand
- Analyse the link between differentiation and positioning
- Illustrate the importance of contact cohesion and the brand identity system
- Discuss the nature and importance of brand contact
- Apply the steps involved in the contact planning process
- Analyse the methods used to achieve brand alignment through employees
- Investigate how internal marketing is used to shape a brand
- Write a blog post on brand contact and employee engagement in internal marketing
- Apply the concepts of integrated marketing communication and brand orientation
- Identify the basic principles of integrated marketing communication and branding
- Analyse the ways in which a brand's unique value proposition can be communicated to an audience
- Evaluate digital and social media platforms available for brand communication
- Investigate the link between emotion, responses, and brand resonance
- Write a blog post exploring the concepts of integrated marketing and branding
- Explain the differences between managing a corporate and product brand
- Discuss the importance and challenges of building and managing a corporate brand
- Illustrate the role that customers play in your brand's reputation
- Assess the managing of a brand's portfolio
- Articulate how brands should be managed in an age of accountability and transparency
- Propose considerations in building and maintaining a brand's reputation
- Apply the process of launching a new brand
- Identify the various growth strategies available for a brand
- Investigate the various extension and co-branding strategies for a brand
- Predict a future growth strategy
- Analyse the multi-brand and endorsement strategies for a brand
- Write a reflection of your blog and peer review experience
Instructors
UCT Cape Town Frequently Asked Questions (FAQ's)
Brand marketers are in charge of ensuring that the products and services are appealing enough to potential buyers.
The 4 brand strategies are:
- Brand extension
- Product line extension
- Multi brand
- New brand
A Brand Manager is one of the highest-level jobs in an organisation, highly skilled candidates are typically chosen for the job.
Brand management course explores various branding and marketing techniques involved in the management of a brand.
According to Glassdoor’s data, the average salary of a brand manager is around $ 96,000/year.