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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishSelf Study, Virtual Classroom, Campus Based/Physical ClassroomVideo and Text BasedWeekdays

Course Overview

Marketing is like a battleground nowadays. Integrated marketing and communication are strategic marketing weapons. Well, you can win the market and do perfect branding of the company by joining Advanced Certificate In Advertising Management And Public Relations course offered by MICA, a top-ranked marketing school in India and well-known for all brand management, marketing,  media, and communication-related courses. Consumers are aware of strategies and their demands are also high, they search for products or services and compare before purchasing any service or products. 

Advertising and public relations are the strategic tools that can be used to earn space in the mind of customers. Therefore, brands focus on these two areas to generate more revenue on marketing expenses. Junior and middle-level executives can get career growth in the domain of advertising management. The course aims at skill and perspective building also. Combining classroom learning in practical communication, the course enhances advertising management and public relations skills with the proper blend of management education.

The Highlights

  • 11 months course
  • Become MICA alumni
  • PG Certificate in Advanced Certificate In Advertising Management And Public Relations by MICA
  • Live online lectures
  • Access to Cloud Campus
  • Real-time doubt clearing sessions
  • Live corporate examples
  • Case studies
  • Eminent faculty
  • Convenient class schedule

Programme Offerings

  • student support
  • case study
  • Classroom-Based Learning
  • agency client solution
  • intensive advertising and PR curriculum
  • 5-day on campus module

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesMICA, Ahmedabad

Here’s a detailed bifurcation of the Advanced Certificate In Advertising Management And Public Relations fee details.

Fee Structure

HeadsAmount

For Indian Residents        

Rs. 1,30,000 +GST

For International Students

USD 2800

Installment Fee Details

Installment

Amount (Indian Students/International Students)

Installment 1

Rs. 30,000 +GST / USD 650

Installment 2

Rs. 20,000 +GST / USD 450

Installment 3

Rs. 40,000 +GST / USD 850

Installment 4

Rs. 40,000 +GST / USD 850


Eligibility Criteria

Educational Qualifications

For Indian Students – Any Graduate (10+2+3) with at least 50 percent marks in any graduation from an approved university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

For International Members – Any graduation or equivalent degree from an approved university or Institution in their respective nation.

What you will learn

Marketing skillsAdvertising skills
  • Certificate Program in Advertising Management and Public Relations course will equip you with the latest concepts and techniques of advertising
  • The course will give you insights into the strategies that attract attention of customers
  • Certificate Program in Advertising Management and Public Relations certification builds perspective as well as skills to manage advertising business with a combination of theoretical and practical learning
  • Learn the basics of marketing, advertising, PR and New Media
  • Get greater insights into the course through case studies, live lectures and general discussions

Who it is for

Public Relation ExecutiveBrand ManagerAdvertising ManagerMarketing ManagerPublic Relations Specialist

Advertising Professionals

  • Refine your career with the latest marketing and advertising trends and strategies, including new media advertisements, and grow your career in the advertising field.

Marketing Managers

  • Brand and managers and marketing managers can guide the team with the latest techniques and can increase higher revenue on marketing reaching new milestones.

PR Executives

  • PR executives can enhance their skills by blending customer relations and new trends in marketing.

Individuals

  • Individuals who want to build their knowledge in the PR and advertising domain and can build their brand and business.

Admission Details

Participants must register online to enroll in this course and the online form has to be filled with proper details as given. You need to add the following details in the online admission form.

  • First Name
  • Last name
  • Email ID
  • Phone number
  • Referral Code

At the time of online form filling, you will get the different options for fees payment. 

Application Details

Participants interested in enrolling in the Advanced Certificate In Advertising Management And Public Relations programme must register online through the website. Provide all the personal and education details as it is mandatory in the online admission process. You should also include your work experience and other qualification details. You will be asked to submit the Statement Of Purpose in softcopy before the time of the 2nd installment payment.

Prepare yourself with credit or debit card details if you want to make the online payment while filling the online Application form. You can pay through demand draft or pay orders that are made favoring “Arrina Education Services Private Limited” that is payable at Mumbai. Demand Draft will be sent with the Application Form downloadable copy. Make sure to attach the copy of the Application form with Demand Draft/Pay Order and mention your name, course name, as well as contact number at the back of your Demand Draft/ Pay Order and send it to the following address.

Student Relations Manager,

TALENTEDGE,

21, Institutional Area, Sector 32,

Gurgaon 122003, Haryana, INDIA.

The Syllabus

  • Evolution and Growth of Marketing
  • Significance of Marketing
  • Marketing Environment

  • Understanding consumer behaviour
  • Understanding high versus low involvement in buying behaviours
  • Rural consumer behaviour
  • Understanding the retail environment and shopping behaviour

  • Evolution and Growth
  • Context of Communication
  • Role of advertising in brand building
  • Brand positioning
  • Agency Structures and evolution
  • Cases of successful campaigns
  • Rural advertising
  • Creative brief – importance and writing skills
  • Brand positioning tool

  • Digital advertising
  • Digital world and metrics
  • Digital communication strategy
  • Branded content strategy

  • Evolution&growthofPR
  • ReputationManagement
  • CrisisCommunication
  • Stakeholder relations
  • Online reputation management

  • Media&EntertainmentIndustryAnoverview
  • MediaPlanning
  • MediaScheduling
  • MediaManagement

  • Understanding Social Media
  • Understanding User Generated Content

  • Account planning tools and framework
  • Account Planning Workshop
  • Client agency relationship

Evaluation process

Enrolled students should attend 75 percent of live online lectures to complete the certification. The course also includes periodic assessments and evaluations. Evaluations can be in any form such as tests, quizzes, case studies, projects, objectives, subjective assessments, or assignments. Periodic assessments are aimed to increase the involvement of students in the course and also encourage them to learn all the modules thoroughly in the course.

Student Reviews for Advanced Certificate in Advertising Management and Public Relations

4.8/5(1 Reviews)
College Infrastructure: 5/5
Academics: 5/5
Placements: 5/5
Value for Money: 5/5
Campus Life: 4/5

Cult classic college

Verified Review

College Infrastructure

In the india the MICA has a world-class pedagogy which ensures that students are equipped with a competitive skill set. This pedagogy is supported by robust infrastructure. Classrooms are equipped with high tech aids which ensures effective learning.Hostel culture at MICA is probably the best in India. The MICA campus is 24x7 Wi-Fi enabled. KEIC is the knowledge centre of MICA and provides around the clock resources for the community and which is made up of high-class and well maintained.

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