- Evolution and growth of Marketing
- Significance of Marketing
- Marketing Environment
Advanced Certificate In Advertising Management And Public Relations
Seeking opportunities in advertising management and public relations? Enroll in the Advanced Certificate In Advertising Management And Public Relations course.
04 Aug, 2022
Course Commencement Date
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekdays
Marketing is like a battleground nowadays. Integrated marketing and communication are strategic marketing weapons. Well, you can win the market and do perfect branding of the company by joining Advanced Certificate In Advertising Management And Public Relations course offered by MICA, a top-ranked marketing school in India and well-known for all brand management, marketing, media, and communication-related courses. Consumers are aware of strategies and their demands are also high, they search for products or services and compare before purchasing any service or products.
Advertising and public relations are the strategic tools that can be used to earn space in the mind of customers. Therefore, brands focus on these two areas to generate more revenue on marketing expenses. Junior and middle-level executives can get career growth in the domain of advertising management. The course aims at skill and perspective building also. Combining classroom learning in practical communication, the course enhances advertising management and public relations skills with the proper blend of management education.
- 11 months course
- Become MICA alumni
- PG Certificate in Advanced Certificate In Advertising Management And Public Relations by MICA
- Live online lectures
- Access to Cloud Campus
- Real-time doubt clearing sessions
- Live corporate examples
- Case studies
- Eminent faculty
- Convenient class schedule
- Student support
- Case study
- Classroom-based learning
- Agency client solution
- Intensive advertising and pr curriculum
- 5-day on campus module
Course and certificate fees
Here’s a detailed bifurcation of the Advanced Certificate In Advertising Management And Public Relations fee details.
For Indian Residents
Rs. 1,30,000 +GST
For International Students
Installment Fee Details
Amount (Indian Students/International Students)
Rs. 30,000 +GST / USD 650
Rs. 20,000 +GST / USD 450
Rs. 40,000 +GST / USD 850
Rs. 40,000 +GST / USD 850
certificate providing authority
For Indian Students – Any Graduate (10+2+3) with at least 50 percent marks in any graduation from an approved university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Members – Any graduation or equivalent degree from an approved university or Institution in their respective nation.
What you will learn
- Advanced Certificate In Advertising Management And Public Relations course will equip you with the latest concepts and techniques of advertising
- The course will give you insights into the strategies that attract the attention of customers
- Advanced Certificate In Advertising Management And Public Relations certification builds perspective as well as skills to manage advertising business with a combination of theoretical and practical learning
- Learn the basics of marketing, advertising, PR, and New Media
- Get greater insights into the course through case studies, live lectures, and general discussions
Who it is for
Refine your career with the latest marketing and advertising trends and strategies, including new media advertisements, and grow your career in the advertising field.
Brand and managers and marketing managers can guide the team with the latest techniques and can increase higher revenue on marketing reaching new milestones.
PR executives can enhance their skills by blending customer relations and new trends in marketing.
Individuals who want to build their knowledge in the PR and advertising domain and can build their brand and business.
Participants must register online to enroll in this course and the online form has to be filled with proper details as given. You need to add the following details in the online admission form.
- First Name
- Last name
- Email ID
- Phone number
- Referral Code
At the time of online form filling, you will get the different options for fees payment.
Filling the form
Participants interested in enrolling in the Advanced Certificate In Advertising Management And Public Relations programme must register online through the website. Provide all the personal and education details as it is mandatory in the online admission process. You should also include your work experience and other qualification details. You will be asked to submit the Statement Of Purpose in softcopy before the time of the 2nd installment payment.
Prepare yourself with credit or debit card details if you want to make the online payment while filling the online Application form. You can pay through demand draft or pay orders that are made favoring “Arrina Education Services Private Limited” that is payable at Mumbai. Demand Draft will be sent with the Application Form downloadable copy. Make sure to attach the copy of the Application form with Demand Draft/Pay Order and mention your name, course name, as well as contact number at the back of your Demand Draft/ Pay Order and send it to the following address.
Student Relations Manager,
21, Institutional Area, Sector 32,
Gurgaon 122003, Haryana, INDIA.
- Understanding consumer behaviour
- Understanding high versus low involvement in buying behaviours
- Rural consumer behaviour
- Understanding the retail environment and shopping behaviour
- Evolution and Growth
- Context of Communication
- Role of advertising in brand building
- Brand positioning
- Agency structures and evolution
- Cases of successful campaigns
- Rural advertising
- Creative brief – importance and writing skills
- Brand positioning tool
- Digital advertising
- Digital world and metrics
- Digital communication strategy
- Branded content strategy
- Media & Entertainment Industry – An overview
- Media Planning
- Media Scheduling
- Media Management
- Understanding Social Media
- Understanding User Generated Content
Client And Agency
- Account planning tools and framework
- Ogilvy workshop
- Client agency relationship
- Evolution & growth of PR
- Reputation Management
- Crisis Communication
- Stakeholder relations
- Online reputation management
In this certification, you can get some discount according to the referral code if you have. If your friend refers you in terms of any discount, then you can get the scholarship by adding a referral code at the time of online registration.
Enrolled students should attend 75 percent of live online lectures to complete the certification. The course also includes periodic assessments and evaluations. Evaluations can be in any form such as tests, quizzes, case studies, projects, objectives, subjective assessments, or assignments. Periodic assessments are aimed to increase the involvement of students in the course and also encourage them to learn all the modules thoroughly in the course.
How it helps
- Participants will learn new trends and get the opportunities of new jobs at higher positions in the known companies.
- They can work independently as brand managers and help entrepreneurs to develop their businesses.
- Budding professionals will get an opportunity to understand the basics of advertising, marketing, and PR.
- Workshops and account planning frameworks help you understand how agencies function.
- Get an idea about new media such as social, which is quite in-demand among, especially in the marketing and advertising industry.
Dr Falguni Vasavada-Oza
Professor of Marketing
This certification is for marketers and advertisers who want career growth and want to learn new marketing techniques. So, after completing this certification, you can get a job in companies like Amazon, Flipkart, Google.
Participants have to fill the online Application form through the website and enrolled students can make the payment online or offline. If you want to pay online, you have to give Credit Card/ Debit Card details or send a Demand Draft/Pay Order to the official address mentioned above.
Certification content involves LIVE online lectures, assignments, and case studies. So, you will learn current marketing strategies and also get the chance to discuss with business professionals and their practical approach.
Nowadays, 85% of customers make their buying decision after checking the product online, and hence it is essential for any company to maintain their strong online presence. Companies' profiles on social media are the best tools to maintain client relationships positively and reviews and ratings can increase sales.
Yes, of course. In the last module, there will be a workshop by Ogilvy and there you will come across the practical scenario of actual advertising and communication integrated marketing.
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