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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekdays

Course Overview

The global business marketing landscape has unveiled ingenious ways to gain a competitive advantage in the industry. It is well established that those who keep a close track of where the marketing is heading remain relevant, let alone profitable. Sound digital strategies that include elements such as operational readiness, financial viability, and the organization structure can achieve the success thought of in the blueprint.

That is where the Post Graduate Certificate in Sales and Marketing Communication offered by the MICA presents a well-rounded package for Marketing managers aspiring to further their qualitative reach in this domain. The program is delivered through online classes over a 9-month period. It introduces the participants to the fundamentals of marketing and aligning them with business objectives.

One reaches deep study of the numerous elements of Provider Marketing beginning with its development to its financial development, on-ground implementation, measurement, as well as development. This brings about the advancement of a strategic state of mind. Moreover, campus immersion sessions are also included as part of the scope of this program.

The Highlights

Nine months program
Live online classes
Veteran faculty
Post Graduate Certificate issued on completion
Special corporate pricing
Future event invitations
Commercial offer benefits

Programme Offerings

Eruditus Global Faculty
live online classes
Expert Program Directors

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	MICA, Ahmedabad

The fee for the Post Graduate Certificate in Sales and Marketing Communication is as follows:

Programme Fee

Base Price

Rs. 1,25,000

The following installment options are available:-

Instalment	Amount in INR
Instalment 1	INR 50,000 + GST
Instalment 2	INR 40,000 + GST
Instalment 3	INR 35,000 + GST

Note: GST (currently @ 18%) will be charged

Application Fee Details

Instalments	Application Fee in INR
Round 1	INR 2,500 + GST
Round 2	INR 2,500 + GST
Round 3	INR 2,500 + GST

Eligibility Criteria

Work experience

1 year of professional experience after graduation is a prerequisite

Education

Applicants need to have finished graduation at the time of application

What you will learn

Marketing skills

Upon graduating from the Post Graduate Certificate in Sales and Marketing Communication, the participants will master the following concepts:

Become skilled in the nuances connected with the principles of Supply and also Demand, as well as the Uncertainty related to Economics
Acknowledge the methods associated with leading Functional methods throughout Operations, Advertising, and Human Resources
Application of accounting-based choice making & financial evaluation
Use the Financial fundamentals to properly analyze Capital statements in addition to reporting economic efficiency of the company
Master the beginning principles of Business technique and calculated leadership
Gain a deep understanding of handling advancement at work-place by investing/delegating cash, effort, and also time to originalities
Learn the subtleties associated with International service approach
Obtain outfitted with the first concepts related to Managerial economics and also the requisite environmental analysis to influence calculated choices
Create a sound understanding of managing items and also customers in complicated supply chains
Expedite the understanding and also inculcation of sector finest methods involving tasks and programs
Use the company's sources as well as abilities to produce worth throughout the product/service offering
Furnish yourself with business restructuring as well as turnaround methods
Evaluate the implementation of design thinking throughout the organization's structure as well as culture
Recognize the duty of Digital improvement techniques as well as Design thinking
Inculcate a strong feeling of suitable Company valuation as well as managing sources of funding
Experience the unique Self-paced HBS posting program as part of this program
Collate and attract synergies from Digital change and organization designs

Who it is for

Sales ManagerBrand ManagerMarketing Manager

The Post Graduate Certificate in Sales and Marketing Communication is designed for Product Managers and Business Leaders looking to address their Marketing Management career path. A robust strategy framework modulation is at the core of this program and is an ever-evolving subject. This program will gradually enable the students to make strategy discussions come as second nature, which will yield improved corporate performance. This program is most beneficial for:

Product Managers, Marketing Managers, and any other position that oversee the sales and marketing decisions for the product and service offerings of the company
Public Relation professionals aspiring to update their marketing strategies to come up to speed with the latest, ground-breaking outreach campaigns
Brand Managers inclined towards improving their qualitative output in the domain of brand strategies
Business Leaders looking to gain formal understanding of how the sales and marketing domain has grown over the past few years to where it is today
Entrepreneurs whose businesses primarily are a function of effective sales and marketing results
Young professionals aspiring to get into the shoes of a Marketing Manager

Admission Details

The content that follows will guide you through the application steps for this program:

Digital Application: This course requires all elements of the information to be provided by digital means only, thereby not requiring slow paperwork evaluation.
Joining: The application link can be accessed from the course home-page and enter your preferred email address to receive an OTP on. Enter that OTP in the space provided to enter your account.
Candidature Expense: The course structure requires the participants to pay Rs. 2,500 + the applicable GST for the routine administrative expense incurred in processing the application.
The sections: The application form has 3 sections: Personal, Employment, and an optional SOP. Please fill out those in order with due diligence in place for them.
Decision base: The panel will preside on every candidature on the score obtained for educational background, professional exposure, and the genuity of the Statement of Purpose.

The Syllabus

Instructors

MICA, Ahmedabad Frequently Asked Questions (FAQ's)

1: Are there any internships in this program?

No, this course does not have a provision for an internship. However, the course curriculum and networking events are very useful tools.

2: Does this course have an on-campus module?

This program is proctored online through the Zoom application and thus does not have an on-campus module at this time.

3: What is the level of this program?

This program is categorized as a Postgraduate certificate offering and the level of difficulty is intermediate to upper-intermediate.

4: Can this course be taken from outside India?

Yes, since the program is delivered online, it can be taken from anywhere in the world. The necessary skill-set and alignment of professional goals are the two criteria that check out.

5: Till when are applications solicited?

The revised application deadline will be updated on course web-page in the coming weeks.

6: Is a GST invoice made available?

Yes, a GST invoice will be made available. If you have a valid GST number, please let us know before you make your application and we will have it included on the invoice for you to get the requisite input tax credit.

7: What are the system requirements for optimum learning experience?

The main computer configuration is fairly minimalistic and should be available with all candidates. These include an Intel core i3 processor, webcam, microphone, 4 GB DDR4 RAM, with any web browser. It works for both PC and Mac. Moreover, in circumstances when you are away from the desk, one can attend the classes through a smartphone as well.

8: Who are the Management staff for this course?

Dr. Anita Basalingappa is the professor for this program. She is a Marketing faculty and the Chairperson for the online programs at MICA, Ahmedabad.