Quick Facts

Seats

Course Details

MODE

Full time

DURATION

48 Months

The 4-year Fellow programme, launched in 2010, is yet another impactful offering from MICA. The four-year Fellow programme at MICA is an AICTE-approved programme, is one of its kind in the country, and has embedded rigorous coursework and an international immersion module. Its unique world-class pedagogy and the foreign immersion module (offered with internationally reputed Universities) aim to prepare scholars of change by encouraging fundamental and applied research focusing on critical thinking, argument development, knowledge gap identification, problem formulation, and thesis writing. The programme is designed to prepare exemplary scholars who meet international research norms.

The admission process includes online interviews to draw a list of eligible candidates. They come to campus later for a written test, an individual presentation and a personal interview.

MICA's FPM programme has the following learning objectives:

Integrate understanding of different theoretical perspectives in Strategic Marketing, Communication, Media, and digital platforms and develop a holistic understanding of the domains.
Make significant intellectual contributions to the body of knowledge.
Connecting classroom learning and contemporary issues and the ability to solve them.
Demonstrate superior academic writing skills.
Bring in awareness of existing and emerging issues in research ethics.

As a part of the FPM curriculum restructuring conducted in 2023, the programme now has a good mix of- foundational (some to be done with the PGP students), research-enabler, and domain-specific courses. This provides a solid bearing to FPM scholars, who can conduct quality research and develop scholarly acumen to perform well in their academic careers.

The FPM community regularly organises the MI-Idea Cafe series, where FPM scholars are encouraged to share their research ideas with the community for constructive interaction. Further, the MI-CoCreation initiative has facilitated global webinars with esteemed speakers to disseminate knowledge about dynamic and contemporary academic research.

Eligibility Criteria

As mandated by the UGC Guidelines, candidates can gain admission to the 4-year FPM programme through the following pathways:

2-Year Master’s Degree: Completion of a 2-year (4-semester) Master’s degree after a standard 3-year Bachelor’s degree from a recognised institution.
1-Year Master’s Degree: Completion of a 1-year (2-semester) Master’s degree after a 4-year Bachelor’s degree with Honours or Research.
Direct Entry through a 4-Year Bachelor’s Degree: Completion of a 4-year Bachelor’s degree with Honours and Research, with a minimum CGPA of 7.5 on a 10-point scale or equivalent 75% marks.
Foreign Nationals and NRIs: Candidates with non-Indian degrees considered equivalent by UGC/AIU/AICTE to the prescribed qualifications are also eligible to apply, subject to the applicable requirements.

Admission Details

The selection process comprises four steps:

A valid score in CAT, XAT, GMAT, GRE, UGC-NET/JRF or GATE, carrying 10% weightage in the final selection process.
Online Application and performance in MICAT.
Online Screening Interview.
On-campus FPM Written Test (FWT), Individual Presentation (IP) and Personal Interview (PI).

Final selection is based on performance across the selection stages, along with the candidate’s academic record, research proposal, relevant professional/research experience, and alignment with MICA’s research areas and faculty expertise.