Quick Facts

Seats

Course Details

MODE

Full time

DURATION

48 Months

The 4-year Fellow programme, launched in 2010, is yet another impactful offering from MICA. The four-year Fellow programme at MICA is an AICTE-approved programme, is one of its kind in the country, and has embedded rigorous coursework and an international immersion module. Its unique world-class pedagogy and the foreign immersion module (offered with internationally reputed Universities) aim to prepare scholars of change by encouraging fundamental and applied research focusing on critical thinking, argument development, knowledge gap identification, problem formulation, and thesis writing. The programme is designed to prepare exemplary scholars who meet international research norms.

The admission process includes online interviews to draw a list of eligible candidates. They come to campus later for a written test, an individual presentation and a personal interview.

MICA's FPM programme has the following learning objectives:

Integrate understanding of different theoretical perspectives in Strategic Marketing, Communication, Media, and digital platforms and develop a holistic understanding of the domains.
Make significant intellectual contributions to the body of knowledge.
Connecting classroom learning and contemporary issues and the ability to solve them.
Demonstrate superior academic writing skills.
Bring in awareness of existing and emerging issues in research ethics.

As a part of the FPM curriculum restructuring conducted in 2023, the programme now has a good mix of- foundational (some to be done with the PGP students), research-enabler, and domain-specific courses. This provides a solid bearing to FPM scholars, who can conduct quality research and develop scholarly acumen to perform well in their academic careers.

The FPM community regularly organises the MI-Idea Cafe series, where FPM scholars are encouraged to share their research ideas with the community for constructive interaction. Further, the MI-CoCreation initiative has facilitated global webinars with esteemed speakers to disseminate knowledge about dynamic and contemporary academic research.

Eligibility Criteria

Admission to the FPM programme is based on the following eligibility criteria.
Applicants must have a UGC/AIU/AICTE approved Postgraduate/Master’s Degree/equivalent qualification with at least 60% marks (First Class) or equivalent grade in the field of management/communications/humanities/ or social science. Exposure and understanding of Marketing, Media, Public Relations, Advertising and/or Journalism shall be an added advantage.
The candidate should have also completed a UGC/AIU/AICTE approved three-year bachelor’s degree/equivalent qualification after completing higher secondary (10+2) or equivalent. The bachelor’s degree can be from any discipline (Engineering/ Science/ Social Studies/ Arts/ Commerce/ Communication/ Management/ or Media).
Foreign nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed with GRE are also eligible to apply for the programme. Foreign nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed with GRE are also eligible to apply for the programme.

Admission Details

MICA FPM admission selection process, the following steps are given below

1. Online Application for MICAT

2. MICAT : MICAT is a Computer Based Test (CBT). It is conducted twice a year – December (2025) and February (2026). Candidates may choose to write both MICAT I & II. The better of the two MICAT Scores is considered. It has over 48 test centres across the country.

3. Online screening interview: Shortlisted candidates based on MICAT will undergo an online screening interview.

4. Written Test (FWT), Individual Presentation (IP), and Personal Interview (PI): Shortlisted candidates based on the screening interview will appear for the FPM Written Test (FWT), Individual Presentation (IP), and Personal Interview (PI).

5. Final Selection to the Programme is based on:

• Performance in the FPM Written Test (FWT)

• Individual Presentation (IP) and Personal Interview (PI)

• Consistent academic performance from 10+2 onwards

• Professional work/research experience in marketing, media and communication