FPM at MICA, Ahmedabad Offline Course

The 4-year Fellow programme, launched in 2010, is yet another impactful offering from MICA. The four-year Fellow programme at MICA is an AICTE-approved programme, is one of its kind in the country, and has embedded rigorous coursework and an international immersion module. Its unique world-class pedagogy and the foreign immersion module (offered with internationally reputed Universities) aim to prepare scholars of change by encouraging fundamental and applied research focusing on critical thinking, argument development, knowledge gap identification, problem formulation, and thesis writing. The programme is designed to prepare exemplary scholars who meet international research norms.

The admission process includes online interviews to draw a list of eligible candidates. They come to campus later for a written test, an individual presentation and a personal interview.

MICA's FPM programme has the following learning objectives:

• Integrate understanding of different theoretical perspectives in Strategic Marketing, Communication, Media, and digital platforms and develop a holistic understanding of the domains.

• Make significant intellectual contributions to the body of knowledge.

• Connecting classroom learning and contemporary issues and the ability to solve them.

• Demonstrate superior academic writing skills.

• Bring in awareness of existing and emerging issues in research ethics.

As a part of the FPM curriculum restructuring conducted in 2023, the programme now has a good mix of- foundational (some to be done with the PGP students), research-enabler, and domain-specific courses. This provides a solid bearing to FPM scholars, who can conduct quality research and develop scholarly acumen to perform well in their academic careers.

The FPM community regularly organises the MI-Idea Cafe series, where FPM scholars are encouraged to share their research ideas with the community for constructive interaction. Further, the MI-CoCreation initiative has facilitated global webinars with esteemed speakers to disseminate knowledge about dynamic and contemporary academic research.